|Amazon Price||New from||Used from|
Drew Williams is a serial entrepreneur who sold one of his businesses for eight figures. He has served as head of marketing for several multi-billion-dollar companies and is currently managing partner at nuRevenue Partners.
Jonathan Verney is president of the Corporate Storyteller Inc., a story-driven communications agency, and coauthor of Live Well, Retire Well. His passion is helping businesses articulate their vision and their story.
The Index is excellent.
The book has a somewhat whimsical title and the authors uses this as a play of words throughout the book - getting your best prospects into your beast cave.
This is a must-read marketing book that anyone needed to drive demand and revenue for their organization should add to their arsenal.
|Length: 5:40 Mins|
I love that this book is real - it's straight talk on the art AND science of driving sales. The piece that hit home for me is "you're not in the 'selling' business - you are in... Read morePublished 13 months ago by Amy E. Kovarick
The world is full of business books that talk about high-minded topics like strategy, execution and the importance of alignment. Read morePublished 17 months ago by Jack Connors
No matter your level in the entrepreneurial process, this book is a must-read that will give you incredible advice on effectively marketing your business. Read morePublished 18 months ago by Stephen
Whether you have a brand new business or are looking to grow your current one, you are
always marketing. Read more
Written by and for sales people in a fast moving company this is a book and a workbook all in one. You can not argue with the currency or the topic selection. Read morePublished 20 months ago by Reg Nordman