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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth Paperback – June 25, 2013


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Product Details

  • Paperback: 304 pages
  • Publisher: McGraw-Hill; 1 edition (June 25, 2013)
  • Language: English
  • ISBN-10: 0071809058
  • ISBN-13: 978-0071809054
  • Product Dimensions: 9.1 x 7.3 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,331,424 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Drew Williams is a serial entrepreneur who sold one of his businesses for eight figures. He has served as head of marketing for several multi-billion-dollar companies and is currently managing partner at nuRevenue Partners.

Jonathan Verney is president of the Corporate Storyteller Inc., a story-driven communications agency, and coauthor of Live Well, Retire Well. His passion is helping businesses articulate their vision and their story.


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Customer Reviews

4.7 out of 5 stars
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See all 11 customer reviews
The Index is excellent.
Robert Morris
The book has a somewhat whimsical title and the authors uses this as a play of words throughout the book - getting your best prospects into your beast cave.
John Chancellor
This is a must-read marketing book that anyone needed to drive demand and revenue for their organization should add to their arsenal.
PtotheZ

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By PtotheZ on September 26, 2013
Format: Kindle Edition
Some people can make Marketing seem like a black art and overcomplicate it to the point where you're focused on all of the wrong things. Feed the Beast and the author do a great job of simplifying Marketing and bringing it back to the basics. Drew provides business owners of all sizes (but especially smaller-mid sized companies) the essential skills and tools that are needed to drive demand for your business. It contains 3 great examples of completely different businesses who use Drew's tried, tested and true tactics to achieve the same result... revenue. This is a must-read marketing book that anyone needed to drive demand and revenue for their organization should add to their arsenal.
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Format: Paperback
The observation by Drew Williams and Jonathan Verney that I include in the title of this review reminds me yet again of another observation, by Peter Drucker in 1993: "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." Years later, Michael Porter concurred: "The essence of strategy is choosing what not to do." Obviously, if the given objective is to create or increase demand for an offering, then the Drucker and Porter observations are especially relevant because it is also true that the largest marketing efforts can produce smaller (if not minimal) results if the focus is on the wrong issues.

I have some concerns about the "beast" metaphor but defer to Williams and Verney's preference. Beasts do indeed consume and become irritated when hungry, then desperate when starving. I guess a beast's rumblings can be correlated with early-warning signs that a company is at increasingly greater risk. On second (third?) thought, let's forget about the "beast" metaphor, OK? The program provided in this book is eminently sensible and, for startups as well as or division or departments within legacy companies, the initiatives that Williams and Verney suggest are cohesive, comprehensive, and practical if (HUGE "if") those who adopt the methodology make appropriate, albeit minor adjustments to accommodate their own organization, and, determine with ruthless rigor what must done as well as when and how to do it, and by whom.
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1 of 1 people found the following review helpful By Joaquindapark on July 27, 2013
Format: Kindle Edition Verified Purchase
This a a simple approach to growing a startup or stagnating business, presented in a logical, no nonsense way. The are also some helpful references in here.
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1 of 1 people found the following review helpful By Ellen Bremen on July 26, 2013
Format: Paperback
One of my roles as a college professor in Communication Studies is to make sure that I am remaining updated in workforce trends. In the current economy, there is a fair chance that a percentage of my students will "go it alone" and move into entrepreneurship. Feed the Startup Beast intrigued me immediately because the steps are extremely practical and seemingly doable. I particularly appreciated that one could follow sample businesses (different genres of business, as well) to see how those businesses realistically implemented the suggestions.

One note of concern I had about the book is that it seems to presume that someone is already in business, rather than just starting out. The first chapters of Feed the Startup Beast involve business owners surveying existing customers. My question is: What if you are so new that you don't have an existing customer base? This somewhat challenged the idea of the book being truly for startups, or rather those who need to re-ignite businesses or expand reach.

Regardless, the survey themes could be transfered to a new business and then the rest of the ideas are unique. I loved the multi-layered examples of e-mail marketing and thought that many could be accomplished by beginners. I will look forward to discussing numerous elements of this book in my classes.
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1 of 1 people found the following review helpful By Bill Lampton, Ph.D. on July 18, 2013
Format: Paperback
Length: 5:40 Mins
While this book is not an "easy read" you would browse casually at the beach, Feed the Startup Beast is packed with solid advice, real life case studies, lively cartoon sketches, and a relaxed writing style that offset its thoroughness. My recommendation is that every sales or entrepreneur mastermind group should devote two or three sessions to discussing the ideas Williams and Verney present.

My brief video review quotes selected passages, yet there are dozens of other "takeaways," such as: "Because a stunning 70 percent of B2B buyers rate how vendors engaged with them as being more important to their decisions than what those vendors were selling."

Again: "Your value proposition is the pressing business pain you solve for your Beast Prospects, in their own words. This is a pain that you consistently solve better than anyone else and that your prospects are willing to pay you money to alleviate."

Please note: Even though McGraw-Hill invited me to review this book, that invitation had no impact on how I judged the content. In fact, I would refuse to post a review of any book if the author or publisher expected automatically favorable rating.
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