"A snappy read
. a painless way to bring new, young staff up to speed
gold mine of a handout to clients
" -- ODwyers PR Daily
"Getting publicity is hard...there are ways to improve one's chances...there are valuable nuggets in Feeding the Media Beast." -- The Wall Street Journal
"Without a doubt, this is the best book on PR Ive ever read." -- Jack Trout, author of "The 22 Immutable Laws of Marketing" and "Big Brands, Big Trouble"
Witty...hilarious...smart...useful. This book should be on the reading list for anyone interested in improving their communication skills. -- ForeWord Magazine, Fall Announcements issue 2002
About the Author
Mark Mathis is a media trainer with a unique perspective. He spent nearly a decade in the television news business as a reporter/anchor. He then became a consultant to many Fortune 500 companies, such as Intel, Gateway, Victoria's Secret Catalogue, and Sprint PCS. Mathis has hosted his own radio talk show on a 50,000-watt station. For the past three years Mathis has taught the Media Rules system to people from hundreds of organizations in virtually every business and industry - public relations, politics, education, law enforcement, advertising, manufacturing, legal, health care, non-profits, etc. Mathis' Media Rules system is based on 17 years of experience on all sides of the publicity process.