Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
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Book Description
Editorial Reviews
From the Back Cover
Festival and Special Even Management, Third Edition expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
New to the third edition
- A new chapter on event tourism
- A new chapter on the project management of events
- Even profiles throughout the text and end-of-chapter case studies that highlight events and their associated issues.
- Substantial revision of the chapters 'Strategic marketing of events' and 'sponsorship of events'
- More discussion of the importance of festivals and events to regional centres.
About the Author
Ian McDonnell, University of Technology, Sydney
Johnny Allen, University of Technology, Sydney
William O?Toole, Event Consultant
Johnny Allen, University of Technology, Sydney
William O?Toole, Event Consultant
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More About the Author
William O'Toole is a leading trainer and consultant in the events industry around the world. He has worked on events in over 40 countries and his vast experience is distilled in his three international textbooks on event management and event strategies. Recently he developed the events strategies for Dubai, the Supreme Commission for Tourism in Saudi Arabia and the European Commission in Jordan. His workshops are replete with current examples of events and include the development of an event management system for each of the workshop participants.
On the final day of training each person takes away a raft of information, checklists and a template system they can use immediately for their next event.
A small sample of the organisations that have sent their staff for training include: Zain, King Fahad Specialist Hospital, United Nations, Dubai Shopping Festival, Abu Dhabi Islamic Bank, Ernst and Young, Emaar Properties, Department of Civil Aviation.
William developed events ranging from corporate events to festivals to conferences. This front line experience combined with a understanding of the underlying management processes, led William to write the first leading global textbook on event management. His adaptation of project management and risk management to events is used by event teams around the world. His latest international textbook, Events Development and Feasibility, demonstrates how countries, regions, cities and companies can build an effective events portfolio that maximise their value and the return on investment.
His workshops and training sessions are well known for imparting experience and knowledge in a captivating manner. At the same time they are delivered with a solid foundation in project and risk management. William originated the Event Management Body of Knowledge (EMBOK) and is a key advisor to the International Competency Standard in Event Management.
His recent workshops and consultancies include the United Nations in the Sudan and Uganda, Qatar Foundation, Abu Dhabi Tourism Authority and the International Festival and Events Association. His work over six years in Saudi Arabia included increasing event management competency with numerous training session, developing curriculum, advising events and festival on development and growth and writing the tourism events strategy
Business & Educational Achievements (Degrees, Certifications, Awards etc.)
Qualification
* BSc (Mathematics) M.Eng ( Project Management), University of Sydney
* Certified Festival and Event Executive (IFEA)
* Executive Certificate in Events Management (UTS).
Conferences 2010 * Key note speaker at International Festivals & Events Association (IFEA) conference
* Award judge for IFEA Cities Awards and the Middle East Event Awards
Publications * Festival and Special Event Management J Wiley, 1998, 2004, 2008, 2011
* Corporate Event Project Management, J Wiley, 2002 ( new edition due 2012)
* Events Feasibility and Development: from strategy to operations, Elsevier, 2011
Personal Info
William's idea of a holiday is to stay at home in the beautiful Bondi Beach, swimming each day across the bay. His family are all nearby and occasionally he treats them to a trip to one of the many counties he works in. He reads widely including culture, philosophy, mathematics and history. He spends too much time working on a software system for special events.
On the final day of training each person takes away a raft of information, checklists and a template system they can use immediately for their next event.
A small sample of the organisations that have sent their staff for training include: Zain, King Fahad Specialist Hospital, United Nations, Dubai Shopping Festival, Abu Dhabi Islamic Bank, Ernst and Young, Emaar Properties, Department of Civil Aviation.
William developed events ranging from corporate events to festivals to conferences. This front line experience combined with a understanding of the underlying management processes, led William to write the first leading global textbook on event management. His adaptation of project management and risk management to events is used by event teams around the world. His latest international textbook, Events Development and Feasibility, demonstrates how countries, regions, cities and companies can build an effective events portfolio that maximise their value and the return on investment.
His workshops and training sessions are well known for imparting experience and knowledge in a captivating manner. At the same time they are delivered with a solid foundation in project and risk management. William originated the Event Management Body of Knowledge (EMBOK) and is a key advisor to the International Competency Standard in Event Management.
His recent workshops and consultancies include the United Nations in the Sudan and Uganda, Qatar Foundation, Abu Dhabi Tourism Authority and the International Festival and Events Association. His work over six years in Saudi Arabia included increasing event management competency with numerous training session, developing curriculum, advising events and festival on development and growth and writing the tourism events strategy
Business & Educational Achievements (Degrees, Certifications, Awards etc.)
Qualification
* BSc (Mathematics) M.Eng ( Project Management), University of Sydney
* Certified Festival and Event Executive (IFEA)
* Executive Certificate in Events Management (UTS).
Conferences 2010 * Key note speaker at International Festivals & Events Association (IFEA) conference
* Award judge for IFEA Cities Awards and the Middle East Event Awards
Publications * Festival and Special Event Management J Wiley, 1998, 2004, 2008, 2011
* Corporate Event Project Management, J Wiley, 2002 ( new edition due 2012)
* Events Feasibility and Development: from strategy to operations, Elsevier, 2011
Personal Info
William's idea of a holiday is to stay at home in the beautiful Bondi Beach, swimming each day across the bay. His family are all nearby and occasionally he treats them to a trip to one of the many counties he works in. He reads widely including culture, philosophy, mathematics and history. He spends too much time working on a software system for special events.
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Comprehensive and up-to-date,
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This review is from: Festival and Special Event Management (Wiley Australian Tourism Series) (Paperback)
Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason Bosch
5.0 out of 5 stars
Events Management,
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This review is from: Festival and Special Event Management (Wiley Ausstralia Tourism Series) (Paperback)
This text book is a useful one for anyone thinking of completing events management at university. It is very easy to understand and offers insights and information into the world of events management. Im very happy with this purchase
4.0 out of 5 stars
Awsome,
Amazon Verified Purchase(What's this?)
This review is from: Festival and Special Event Management (Wiley Ausstralia Tourism Series) (Paperback)
This book gives a comprehensive overview of the theory and procedure associated with all types of event. What makes it so awsome is the case studies at the end of each chapter.
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Inside This Book
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First Sentence:
Today events are central to our culture as perhaps never before. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
coordination time line, event operations manager, event management process, event organisation, event planning process, communications plot, interstate visitors, event tourism, hallmark events, festival management, event manager, event logistics, event marketer, event organisers, venue teams, event expenditure, event stakeholders, sponsorship proposals, human resource planning process, country music capital, innovative event, ancillary events, ticketing agency, human resource management process, logistics manager Key Phrases - Capitalized Phrases (CAPs): (learn more)
New South Wales, Olympic Games, Grand Prix, New York, Sydney Festival, Australian Open, Mardi Gras, Australia Day, South Australia, America's Cup, Port Fairy Folk Festival, New Year's Eve, Darling Harbour, John Wiley, South Bank, Sydney Olympics, Adelaide Festival, Paralympic Games, University of Technology, Opera House, Woodford Folk Festival, Birdsville Races, Bureau of Tourism Research, Delaware North, National Folk Festival New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Today events are central to our culture as perhaps never before. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
coordination time line, event operations manager, event management process, event organisation, event planning process, communications plot, interstate visitors, event tourism, hallmark events, festival management, event manager, event logistics, event marketer, event organisers, venue teams, event expenditure, event stakeholders, sponsorship proposals, human resource planning process, country music capital, innovative event, ancillary events, ticketing agency, human resource management process, logistics manager Key Phrases - Capitalized Phrases (CAPs): (learn more)
New South Wales, Olympic Games, Grand Prix, New York, Sydney Festival, Australian Open, Mardi Gras, Australia Day, South Australia, America's Cup, Port Fairy Folk Festival, New Year's Eve, Darling Harbour, John Wiley, South Bank, Sydney Olympics, Adelaide Festival, Paralympic Games, University of Technology, Opera House, Woodford Folk Festival, Birdsville Races, Bureau of Tourism Research, Delaware North, National Folk Festival New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 78
books:
See all 78 books this book cites
14
books
cite this book:
See all 14 books citing this book
- Special Events: Best Practices in Modern Event Management by Joe Goldblatt on 5 pages
- The Volunteer Management Handbook by Tracy D. Connors in Front Matter (1), Front Matter (2), and page 160
- Hallmark Tourist Events: Impacts, Management and Planning by Colin Michael Hall on page 23, page 48, and page 198
- The Planning and Evaluation of Hallmark Events by Geoffrey J. Syme on page 48, page 49, and page 94
- Marketing Strategy, Second Edition (Chartered Institute of Marketing) by Paul Fifield in Front Matter, and page 220
See all 78 books this book cites
- Festival and Events Management: An International Arts and Culture Perspective by Ian Yeoman on 9 pages
- Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism) by Guy Masterman on page 21, page 80, and page 15
- Visitor Destinations: An International Perspective (Studies in the History & Philosophy of Mathematics) by Ian Kelly on page 255, and Back Matter
- Sport Tourism (Sport in the Global Society) by Heather J. Gibson in Back Matter (1), and Back Matter (2)
- Festivals, Tourism And Social Change (Tourism and Cultural Change) by David Picard on page 98, and page 150
See all 14 books citing this book
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