This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
"For an idea to make the cut as an After Hours holiday mailing, we apply the following criteria: it must involve an activity; every component of the activity must be able to be included in the piece; it must be something that can be done with kids; it must not be about Christmas only; it must have potential for politically incorrect copy; and it must be able to be mailed." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
festive mailing, holiday promotion New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
"For an idea to make the cut as an After Hours holiday mailing, we apply the following criteria: it must involve an activity; every component of the activity must be able to be included in the piece; it must be something that can be done with kids; it must not be about Christmas only; it must have potential for politically incorrect copy; and it must be able to be mailed." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
festive mailing, holiday promotion New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- We See (Read with Dick and Jane (Abdo)) by Scott Foresman & Company on page 80
- Merry Christmas by Sara Nephew on page 81
- Groundhog Day (Let's See Library: Holidays) by Marc Tyler Nobleman in Front Matter
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