This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.
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About the Author
Macarena San Martín studied graphic, industrial, and audio-visual design in her native Chile. A student exchange in Italy prompted her to return to Europe to further her studies, and upon graduating she relocated to Barcelona. Here she achieved a Masters in Fashion Styling and soon involved herself with the editorial world, where she combines her parallel interests of design and fashion.
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