Amazon.com: Field Guide to Starting a Business (9780671675059): Stephen M. Pollan, Mark Levine: Books

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Field Guide to Starting a Business [Paperback]

Stephen M. Pollan (Author), Mark Levine (Author)

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Book Description

April 15, 1990
From inception to implementation, from opening to expansion, this is the definitive nuts-and-bolts guide for the budding entrepreneur--be it the M.B.A. who wants out of the rat race to the homemaker who wants to work out of the living room.

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Editorial Reviews

From Library Journal

This latest source for small business entrepreneurs offers the expertise of Pollan, a legal and financial consultant. Pollan and coauthor Levine describe the process of setting up a small business from coming up with an idea or concept to what to do on opening day. The authors also include "The Entrepreneurial Personality Test," which helps readers measure their entrepreneurial traits. Topics covered include the business plan, forming a partnership, financing, franchising, and selecting locations. The value of this book is the authors' practical, down-to-earth presentation of their subject. Especially recommended to public libraries, along with other recent titles such as Lyle R. Maul and Dianne C. Mayfield's The Entrepreneur's Road Map to Business Success ( LJ 9/1/89).
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

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Inside This Book (learn more)
First Sentence:
From nine to five-or longer-at least five days a week, most Americans toil for someone else, working hard to provide profits for their employers. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
entrepreneurial traits, certainty figure, business brokers, small business person, loan proposal
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York City, Charcoal Companion, Mary Ellen, Charles Adams, Small Business Administration, The Pains of Unbundling, City Island, Kenny Tillman, Martha's Vineyard, Mary Gilroy, Molly Bloom
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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