Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities [Paperback]

Sarah Robinson (Author)

Book Description

Publication Date: September 25, 2012

A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients, customers and raving fans.
Building and sustaining a fiercely loyal community of clients, customers and raving fans is critical for success in today's turbulent marketplace. Organizations, both corporate and non-profit, that are thriving have discovered a secret - the underlying DNA shared by all wildly successful communities. Fierce Loyalty unlocks this secret DNA and lays out a clear model that any organization of any size can follow. Business strategist Sarah Robinson helps you break down the process and gives you clear, specific steps for creating and maintaining a fiercely loyal, wildly successful community and put it squarely in the center of your business plan. Drawing on her own extensive experience as well as her research into the inner working of some of the most successful communities around, Sarah de-mystifies the process and gives you exactly what you need to make Fierce Loyalty happen in your organization.

Editorial Reviews

Review

“Fierce Loyalty shows every business how to find the holy grail of building a raving community of customers.”
~ Barry Moltz, Small Business Speaker and Author

“Fierce Loyalty is one of the most unique advantages a business can have today. However, building a fiercely loyal community can be a painstaking process. Sarah Robinson does a masterful job in explaining how and how not to convert customers into advocates for your brand. Fierce Loyalty is must read material for entrepreneurs and brand builders in every-sized company.”
~ Brian Moran, CEO⁄Managing Partner Brian Moran & Associates

“Having followed and read Sarah Robinson for several years now, there is no better person to write Fierce Loyalty. Not only does she teach you how to build community, she provides you with return-on-investment in five easy steps, along with case studies to help you envision success. But it isn't just about how to build an engaged community. It's about how to create fierce loyalty by unlocking the DNA of the groups of people you want to reach. With exercises, questions, and easy ways to build your framework (provided you do the homework), Robinson provides you the exact structure to build your own fiercely loyal community.”
~ Gini Dietrich, Chief Executive Officer, Arment Dietrich and Co-author, Marketing in the Round

“I was a skeptic when I picked up a copy of Fierce Loyalty. I didn't think there was a way to actually PLAN for a fiercely loyal community to be part of my business. I couldn't have been more wrong. Not only can it be planned for, it can be REPEATED just by using the framework that Sarah Robinson spent years perfecting! Fierce Loyalty is a must read for every business owner whose business can benefit from a loyal customer base.”
~ Sean McGinnis, Founder, 312Digital.com

“The new digital age is fierce. This book is fierce. Sarah Robinson is fierce. Customer loyalty has never been more important than now. The digital age has forever changed the way people buy, sell, and talk about brands. It is time for you to become fierce.”
~ Kyle Lacy, Author of Twitter Marketing for Dummies and Branding Yourself

“It's easy enough to be a cynic these days in business, given the nature of consumer disloyalty, pricing schemes that undermine real value and the seemingly prevalent uncaring attitude of most businesses or that everybody's now an expert on your business. But Sarah Robinson's new book Fierce Loyalty provides a real, practical and extremely powerful foundation for understanding how to create a loyal, valuable community for those who get the power and impact they provide.”
-- ~ Jeffrey Summers, Founder⁄Principal, Summers Hospitality Group

About the Author

Sarah Robinson is President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence.

Product Details

• Paperback: 96 pages
• Publisher: Hayfield Publishing (September 25, 2012)
• Language: English
• ISBN-10: 0988245809
• ISBN-13: 978-0988245808
• Product Dimensions: 8 x 5 x 0.2 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #1,049,280 in Books (See Top 100 in Books)

More About the Author

Sarah Robinson is President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence.

Her expertise in building fiercely loyal communities was developed through many years of working with and providing coaching to entrepreneurs, small businesses, non-profits and corporations. This experience and expertise is the foundation for her recently released, #1 book, "Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities".

Some Notable Mentions:

- Ranking No. 47 on Dun & Bradstreet's list of the Most Influential Small Business Experts on Twitter.

- Listed in Forbes Magazine's Top 25 Most Influential Women Tweeting about Entrepreneurship.

- Selected by Seth Godin as part of his inaugural Domino Project Street Team.

- Curator for TEDxRedMountain.

- Quoted by Entrepreneur.com, AOL.com and other leading industry publications and profiled on AmEx Open.

Best-selling author, Barry Moltz, recently interviewed me about Fierce Loyalty for his weekly radio show. You can listen to the brief (and fun!) interview here.

You can learn more about Sarah and Fierce Loyalty at http://www.fierce-loyalty.com

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars The Secret Sauce for Community Building September 18, 2012

By PointA_PointB

Format:Kindle Edition

I wanted the recipe for the secret sauce that makes communities thrive. I wanted something to help demystify the concept of community. How do communities form? Why do people join communities? Why are some communities wildly successful while others struggle or even die? Sarah has figured out the model and shares the recipe for creating fiercely loyal communities. I have been watching her do it for the past two years - and few people do it better. The model is clear, understandable, and actionable. No doubt community building is a hot topic these days. This book will give you the tools you need to build yours.

2 of 2 people found the following review helpful

5.0 out of 5 stars Fiercely Positive You'll Love This Book September 18, 2012

By Lori Finnigan

Format:Kindle Edition

Fierce Loyalty. Those two words on their own are each strong and powerful. Who doesn't become Fierce about their passion and who doesn't crave Loyalty from friends, family, and businesses? Now put those two together. Amazing, isn't it?

And amazing is exactly what Sarah Robinson's book is. Simply amazing.

Veteran or novice, big community or small, Fierce Loyalty provides everyone the essential building blocks, the DNA if you will, of how to build a community of fiercely loyal members. And as Sarah so eloquently states in her book, "An invested heart is the greatest marketing asset in the world."

Having had the great pleasure of attending her live events and having met her in person, I didn't think it was possible to take that energy and knowledge and excitement and wrap it up in a book. Wrong. She did. And did it well.

So what are you waiting for? Get the book already. You're gonna love it.

2 of 2 people found the following review helpful

5.0 out of 5 stars Insightful - concise - tool for community builders September 18, 2012

By Scott Propp

Format:Kindle Edition

Sarah has assembled a concise foundational book which presents a solid framework to support her empirical work on just what it takes to build a fiercely loyal community.

Many technologists have seen community form around technical change waves (remember warchalking in the early days of wifi or animal farm for ISP providers) but most of the time we just assume it happens out of the ether. Sarah has put community formation into a framework that is understandable, scalable and repeatable.

If you are an innovation leader or a market professional looking for a useable set of tools to set a community in motion, this book is also for you. There are case studies and solid examples of the principles in application. Sarah has drawn examples from public and private companies, both for profit and not for profits to punctuate her examples.

So, if your great work depends on building both external and internal community for your work, do yourself a favor and pick up a copy of the book.

I was privileged to receive an advance copy.