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William Boddy (Author)

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Book Description

August 1, 1992 Illinois Studies Communication
Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.

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Inside This Book (learn more)
First Sentence:
The 1950s is generally seen as the formative decade of American television, when the medium moved from its scientific origins to its place as a ubiquitous consumer good, developed its unique program forms and production practices, and discovered its regulatory constraints and commercial potential. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
independent telefilm producers, network program procurement, telefilm programs, network option time, telefilm programming, two dominant networks, television freeze, telefilm industry, telefilm production, quiz show fraud, independent program producers, television fraud, syndicated film, telefilm series, live anthology drama, allocation hearings, network spectaculars, television program production, live television drama, anthology programs, television sponsors, network monopoly, postwar television, quiz show scandals, broadcast interests
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Government Printing Office, Second Interim Report, Barrow Report, Jack Gould, Television Inquiry, United States, Business Week, Federal Communications Commission, Pat Weaver, Senate Commerce Committee, National Broadcasting Company, Columbia Broadcasting System, Erik Barnouw, Arno Press, Rod Serling, Cox Report, Research Department, Gilbert Seldes, Warner Brothers, House Committee, Research Bulletin, Oxford University Press, Records Administration Library, The Saturday Evening Post
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