Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Fighting the War of Ideas like a Real War

4.3 out of 5 stars 6 customer reviews
ISBN-13: 978-0615144634
ISBN-10: 0615144632
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$16.96 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$19.95 On clicking this link, a new layer will be open
More Buying Choices
26 New from $15.37 24 Used from $1.03
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


2016 Book Awards
Browse award-winning titles. See all 2016 winners
$19.95 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Fighting the War of Ideas like a Real War
  • +
  • Islam: A Short History (Modern Library Chronicles)
Total price: $31.69
Buy the selected items together

Editorial Reviews

Review

"this guide offers ways that could discredit, divide and ultimately squelch the enemy into a blob of irrelevance. . ." -- Armed Forces Journal, May 2007

"'must reading' for anyone interested in cross cultural communications - summarizing in one reference work a commanding sweep of history one has come to expect of scholar Michael Waller and the Institute of World Politics." -- Alan L. Heil, Jr., Author, Voice of America: A History (Columbia University Press, 2003)

"For those who find themselves in a position . . . to influence our image among allies and adversaries, this book should be placed at the top of their must-read list." -- US Naval Institute Proceedings, August 2007

"unique and outstanding . . . will be of great value to all seeking an understanding of the history of this neglected discipline and its potential role today." -- Carnes Lord, US Naval War College

From the Publisher

Fighting the War of Ideas like a Real War is the first title of The Institute of World Politics Press. IWP Press was established to support the curriculum of The Institute of World Politics, an accredited graduate school of statecraft and national security affairs in Washington, D.C.
NO_CONTENT_IN_FEATURE


Product Details

  • Paperback: 148 pages
  • Publisher: The Institute of World Politics Press (April 23, 2007)
  • Language: English
  • ISBN-10: 0615144632
  • ISBN-13: 978-0615144634
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #261,350 in Books (See Top 100 in Books)

Customer Reviews

5 star
83%
4 star
0%
3 star
0%
2 star
0%
1 star
17%
See all 6 customer reviews
Share your thoughts with other customers

Top Customer Reviews

By Dianne Roberts on January 30, 2008
Format: Paperback Verified Purchase
Fighting the War of Ideas like a Real War is a stunningly concise and incisive work about the propaganda and public diplomacy side of fighting a "small war." It is written specifically for our current war against Islamic Fascism and is geared towards just scratching the surface of how the US can mobilize its communications resources in a strategy to literally divide and isolate the enemy while winning the hearts and minds of allies and neutrals.

Despite its short size this book is dense with illuminating ideas and challenging new thoughts. My copy is practically entirely hi-lighted (admittedly probably defeating the whole purpose of highlighting) and every page has at least one note written in the margin.

The author argues for a basic strategy and simple actions that the US government -as well as the private sector- can adopt to start fighthing this war on all fronts. He also cogently argues that the US message strategy in this war should generally be shifted from the State Department to a military combatant command. (If you have read Shadow Warriors by Kenneth Timmerman you will probably have even more reason to agree with this assessment.) I will not delve into the authors many points as they should be read in their entirety to be fully understood and appreciated.

However as the author admits this book is not at all comprehensive. It lacked a lot of specifics on how to actually implement his basic strategy. This of course is probably not necessary for the public at large to worry itself about, but will have to be decided by those actually in charge of executing it. As a book about a communications strategy though it also lacks the most key element of any strategy: it doesn't consider how the enemy would react and adapt to our actions on the message front.
Read more ›
Comment 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This little book is a true gem. I find myself re-reading it over and over again, probably because the writing is so concise or condensed that it makes the mind wander about what's being implied "between the lines" so to speak. Anyway, it's perhaps the only book out there on the subjects of humiliation and ridicule as tactics in asymmetric warfare, and it's a very well-done primer on those subjects. There are a few places where the author goes off-track, most likely to force a full-length book out of what he's got to say, but people who like executive summaries would like this book. It's simply to the point. I wish there was a follow-up. I'm left with wanting to hear more from the author.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Michael Waller attempts to delve into the problem of the "war of ideas" regarding the Global War on Terror in "Fighting the War of Ideas Like a Real War." It is a laudable effort, and by and large his fundamental approach is correct. With that said, I will provide an essential review of this short volume (it's under 150 pages), to include its strengths and weaknesses. First I will provide an overview, followed by a more detailed analysis that includes some spoilers.

Overview

The key strength is simply the acknowledgement that the war against jihadi fighters is first and foremost a war of ideas. While the notion is nothing new, it is a somewhat novel approach when dealing with Islamic terrorism and warfare, or any modern warfare for that matter. For example, I have yet to see any analysis created by senior law enforcement in the US that the fight against drug cartels is a war of ideas (it is, but that's a different topic). Waller also explains that the primary purpose of war is to make an enemy conform to one's will, and he furthermore discusses the need to strike the terrorist's support network, which is a crucial concept sorely neglected in many books on terrorism. Unfortunately, he blunts his arguments significantly due to how he interprets Islam through western notions regarding religion, thus treating Islam as if it compartmentalizes life as modern Western Christianity does.

A more detailed analysis follows, which focuses on the key failings

Unfortunately, the book's few strengths are overshadowed by its failings. In my initial reading I thought the book had more strengths, but upon a second look I had to revise my initial opinion. In particular there are three areas that I need to discuss.
Read more ›
3 Comments 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Fighting the War of Ideas like a Real War
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Fighting the War of Ideas like a Real War