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Fill 'er Up!: The Great American Gas Station Hardcover – November 15, 2007


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Product Details

  • Hardcover: 208 pages
  • Publisher: Voyageur Press; 1st edition (November 15, 2007)
  • Language: English
  • ISBN-10: 0760328714
  • ISBN-13: 978-0760328712
  • Product Dimensions: 11.1 x 9.5 x 0.9 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,028,764 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Ding, ding! The sound echoes through the station bay as a vehicle slowly comes to a stop in front of the gas pump. A uniformed attendant jogs out with a smile, tips his hat, and goes to work. The days of full service gas stations are a thing of the past, but it will never be forgotten in the minds of many petroliana enthusiasts.

Snappy slogans, architecture and color schemes of the station itself, incentives and giveaways, stamps, and clever advertising from the first few decades of the twentieth century until today’s fully stocked convenience stores are covered in Fill ’er Up! The Great American Gas Station.

The highly detailed text also offers a glimpse of what was happening to the gas stations in Europe and serves wonderfully as a comparison with the gas stations in North America at the time. Vintage photography and advertisements provide a wonderful visual trip back in time to the days of being greeted by a smiling attendant every time you pulled into the gas station.

From the Back Cover

The smiling face of the gas station attendant in a spiffy uniform is a classic example of an image one evokes when reminiscing about the gas stations of old. Back before there were such things as pay-at-the-pump and groceries at the gas station, one didn’t need to get out of his or her car when filling up the gas tank. Fill ‘er Up! The Great American Gas Station covers the history of the filling station from its very first station built in Pittsburgh in 1913 to today, along with the comparison history of the gas station in Europe.

Catchy slogans, bright color schemes, iconic brand symbols, stamps, and giveaways are all included in this book. The transformation of the gas station from its rudimentary beginnings to the convenience stores of today is displayed alongside 400 images that include vintage film, contemporary color, and many brochures and petroliana paraphernalia.

Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Linda on May 13, 2009
Format: Hardcover
Fabulously evocative pictures and well-researched detail on the iconographic gas stations of 20th century America. Equally at home on your references shelves or your retro coffee table and a fascinating slice of social history.
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3 of 3 people found the following review helpful By Jose Lopez on June 14, 2009
Format: Hardcover
The book is pretty good with tons of pictures of vintage gasoline memorabilia. It also mentions European Gas Station Matters, The book at times is repetitive. But Is a pretty good collection of memorablilia.No memorabilia of D-x/Diamond-X/Sunray DX however, or others that could have been covered.
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4 of 5 people found the following review helpful By Peter Durward Harris HALL OF FAMETOP 500 REVIEWER on January 30, 2011
Format: Hardcover
I don't drive and never have done except for forty or so driving lessons that convinced me I could never be a good motorist. Nevertheless, I've been a passenger often enough to be familiar with the subject of this book, and I'm old enough to remember gas pump attendants, though we Brits use the word petrol instead of gas. This book provides an illustrated history of gas (or petrol) stations, primarily focusing on America but periodically making comparisons with Europe. While America often led the way with new developments, the first self-service stations appeared in Europe. America didn't follow suit immediately, but did so within a few years.

Competition between rival oil corporations provided not only a learning experience for the oil corporations, but also set an example for other types of business including the advertizing industry. In the beginning, the quality of the fuel was the focus, but there came a point where there was no noticeable difference in fuel quality. Other ways were used to attract customers and encourage repeat business, which included everything from the design of buildings and the quality and range of services provided. To avoid upsetting the locals, some early gas stations built in housing estates were even designed to blend in with the surrounding houses.

Advertizing in all its forms gets a fair bit of coverage. Giveaways such as free maps, cards and stamps are all covered. I particularly remember Green Shield stamps, which were very successful for several years. Other notable advertizing campaigns include the sixties campaign to put a tiger in your tank, which I also remember well.
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Format: Hardcover Verified Purchase
I liked Tim Russel's style of writing. His presentations and illustrations took me on an enjoyable nostalgic journey. The book visits many parts of the U S A and abroad. A clever and creative presentation!
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Format: Hardcover Verified Purchase
Excellent book and brings back memories for people who worked in stations in the 50's. Have a friend who worked in one in1951 and he will enjoy this book.
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