Wild’s Financial and Managerial Accounting responds to the market’s request for a single book with balanced financial and managerial content (~50/50) that has a corporate approach throughout. With numerous innovative features, the authors focus on “Three C’s”:
•Clear presentation of accounting concepts,
•Concise coverage to help students focus on important material, and
•Cutting edge technology to engage students and improve their chances for success.
The authors provide a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools such as McGraw-Hill's Homework Manager and Carol Yacht’s General Ledger and Peachtree software provides students with further advantages as they learn and apply key accounting concepts and methods.
