Financial DNA: Discovering Your Unique Financial Personality for a Quality Life [Hardcover]

Hugh Massie (Author)

Book Description

Publication Date: February 3, 2006

"Hugh addresses what I believe is the most important aspect of achieving economic freedom: Know Thyself! The financial planning community owes a great deal to Hugh for his contributions."
--Elizabeth Jetton, CFP, Strategic Advisor, Mercer Advisors, Inc., and 2005 Chair of the Financial Planning Association

"A great lesson in knowing how you are hard-wired to behave and communicate in planning your personal finances is more important than the technical and product aspects of money management."
--Susan Bradley, CFP, founder of Women, Meaning, and Money and bestselling author of Sudden Money

"Financial DNA? nailed both of us, generating new communication and exciting insights among our team members. It's helping us to grow both personally and professionally. It's more than a good read, it's a virtual experience!"
--Robert A. Esperti and Renno L. Peterson, authors of numerous estate and wealth-planning books, Directors of two Institutes at Michigan State University, and founders of the National Charitable Initiative

"The process Hugh has developed truly identifies the behavioral issues that get in the way of functional family relationships and in a very practical way builds a bridge to protect the wealth and harmony of the family."
--V. Thane Stenner, FCSI, CIM, First Vice President, T. Stenner Group(TM) national bestselling author of True Wealth: An Expert Guide for High-Net-Worth Individuals (and Their Advisors)

"Very powerful behavioral insight that will give you the formula to transform the way you think about building the quality of your life, starting with understanding yourself in a new way."
--Nick Kalikajaros, Head of Private Banking, St. George Bank, Sydney, Australia

Editorial Reviews

From the Inside Flap

In his career as an international wealth mentor, Hugh Massie observed a wide range of clients making financial decisions with varied degrees of success. Some made consistently good choices, while others repeatedly made poor decisions that minimized the return on their investments. Hugh set out to identify the mechanism driving those financial decisions, and what he discovered was surprisingly simple and logical: when people seek advice about their finances, they are generally asking questions about their lives. In essence, their unique financial personality is in operation, seeking to process life issues and financial issues in an integrated manner.

Hugh Massie recognized that the best means of creating wealth was first to understand oneself, and then to tailor a financial strategy suited to one's unique financial personality. He further discerned that scientific methods of behavioral profiling could be applied to the task of aligning personal needs with financial objectives. But the key, he knew, was to discover the predictable behaviors in each of us that remain the same throughout our life and then make that behavioral information easy to understand, so that anyone could confidently apply it to his or her quality life financial plan. For several years he investigated the behavioral dynamics of financial decision-making in cooperation with some of the best minds in this cutting-edge field: the result was the Financial DNA® Discovery Process, which starts with uncovering your natural "hard-wired" behavioral style.

This book outlines the Financial DNA® Discovery Process, enabling you to discover your own Financial DNA® and to incorporate that invaluable knowledge into a successful financial strategy. In Financial DNA® you will learn:

• The powerful advantages of knowing your Financial DNA®
• How effective communication generates wealth
• How to find your own life purpose and build a quality life
• How to make committed decisions from the inside-out
• How couples can remove barriers to financial decisions
• How to foster successful business relationships

Financial DNA® will give you a user-friendly framework to decode your own financial behavior easily and accurately, empowering you to make better decisions—decisions aligned with your unique life purpose, passion, and vision, and leading to the quality life you've always dreamed of.

From the Back Cover

"Hugh addresses what I believe is the most important aspect of achieving economic freedom: Know Thyself! The financial planning community owes a great deal to Hugh for his contributions."
—Elizabeth Jetton, CFP, Strategic Advisor, Mercer Advisors, Inc., and 2005 Chair of the Financial Planning Association

"A great lesson in knowing how you are hard-wired to behave and communicate in planning your personal finances is more important than the technical and product aspects of money management."
—Susan Bradley, CFP, founder of Women, Meaning, and Money and bestselling author of Sudden Money

"Financial DNA® nailed both of us, generating new communication and exciting insights among our team members. It's helping us to grow both personally and professionally. It's more than a good read, it's a virtual experience!"
—Robert A. Esperti and Renno L. Peterson, authors of numerous estate and wealth-planning books, Directors of two Institutes at Michigan State University, and founders of the National Charitable Initiative

"The process Hugh has developed truly identifies the behavioral issues that get in the way of functional family relationships and in a very practical way builds a bridge to protect the wealth and harmony of the family."
—V. Thane Stenner, FCSI, CIM, First Vice President, T. Stenner Group™ national bestselling author of True Wealth: An Expert Guide for High-Net-Worth Individuals (and Their Advisors)

"Very powerful behavioral insight that will give you the formula to transform the way you think about building the quality of your life, starting with understanding yourself in a new way."
—Nick Kalikajaros, Head of Private Banking, St. George Bank, Sydney, Australia

See all Editorial Reviews

Product Details

• Hardcover: 272 pages
• Publisher: Wiley; 1 edition (February 3, 2006)
• Language: English
• ISBN-10: 0471784206
• ISBN-13: 978-0471784203
• Product Dimensions: 9.4 x 6.1 x 0.9 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #502,489 in Books (See Top 100 in Books)

More About the Author

Hugh is a Wealth Mentor who practices the philosophy that firstly understanding and developing your own human capital is the key to building a quality life and the greatest source of a person's personal wealth creation.

In his work as a Wealth Mentor, Hugh specializes in human behavioral discovery to liberate and empower people, families and organizations internationally to implement committed wealth creation decisions aligned to the core of who they are. He educates and guides people to understand and develop their human capital through a greater awareness of their talents and aptitudes.

Hugh is the President of Financial DNA Resources and the Coddington Group a leading international advisory and mentoring group, which he founded in March 1996. Financial DNA Resources specializes in human behavioral discovery. He is also a director of RightPath Resources, Inc a worldwide provider of human capital solutions.

Hugh and his team have developed a systemized and transferable financial discovery process known as Financial DNA'. The Financial DNA' Discovery Process is a proprietary program for investors, families, business owners and advisors to help liberate and empower them to integrate their behavior, life and money to build a quality life aligned to the core of who they are. Through scientific research he has uncovered certain predictable aspects of a person's decision-making behavior that remain constant throughout their life enabling a better tailoring of a strategy aligned to who they are.

Financial DNA Resources currently licences the Financial DNA' program to a worldwide network of over 3000 Wealth Mentors and large financial services firms, fund managers, boutique wealth management firms and family offices primarily in the United States, Australia and Canada. In that capacity, Financial DNA Resources operates as a resource partner to those Wealth Mentors and firms.

Hugh is a leading international speaker on behavior and wealth creation, having presented at a number of leading industry events around the world. He is also a leading mentor to individuals, families, entrepreneurs and business executives.

Hugh is the author of a book 'Financial DNA' ' Discover Your Unique Financial Personality for a Quality Life', published by John Wiley & Sons in February 2006.

Hugh's educational and professional background includes a BComm (Accounting and Finance) from UNSW, he is a Member of the Institute of Chartered Accountants in Australia and the US Financial Planning Association, and he has a Diploma in Financial Planning. Hugh worked with Arthur Andersen for 10 years in Sydney, Singapore and Thailand in the tax division before founding the Coddington Group. Hugh is on the Atlanta Board of Entrepreneur's Organization, a worldwide forum for business founders and participates in Rotary International.

Customer Reviews

Most Helpful Customer Reviews

14 of 16 people found the following review helpful:

1.0 out of 5 stars An infomercial, January 21, 2007

By 

Travis Morien (Perth, Western Australia) - See all my reviews
(REAL NAME)   

This review is from: Financial DNA: Discovering Your Unique Financial Personality for a Quality Life (Hardcover)

There are a couple of glowing 5/5 reviews for Financial DNA here already, but I'm not sure they accurately represent what the book is about.

Financial DNA is a psychological profiling service offered by the author of this book's company. This book is a written infomercial for the Financial DNA service.

It doesn't describe how the service works, the psychology on which it is based is a commercial secret and while some of the questions the tests ask are listed, it doesn't provide any kind of marking key. The author keeps all details of how the service was developed or how it works a secret. If you log in to their website, enter your credit card details and do the tests, you'll get a series of charts and scores but won't know too much about how these were derived as the system is basically a psychological black box.

I can't see how the book itself warrants a 5/5 rating, nor how the reviews already published relate to the book. They are obviously satisfied customers of the Financial DNA service, which for all I know is just as fantastic as they say it is, but that's not the product on this Amazon page. I'm reviewing a book today, not the service the author is trying to flog. I'm somewhat surprised that Wiley agreed to publish it, books of this genre are normally self-published.

4.0 out of 5 stars A different approach to a money book, May 16, 2011

By 

Here to Help (Wisconsin, USA) - See all my reviews

Amazon Verified Purchase

This review is from: Financial DNA: Discovering Your Unique Financial Personality for a Quality Life (Hardcover)

I was pretty bored by the typical books on investing and financial planning. How many times can you read about IRA's or Index funds? But this book really made me think about how my personality affects the way I work with money and the decisions I make. In fact, it showed me why the typical money book is boring for me, but interesting to someone else.

6 of 11 people found the following review helpful:

5.0 out of 5 stars "Bring your master plan to the surface", March 17, 2006

By 

Bruce Woodcock (Galveston Bay, Texas) - See all my reviews
(REAL NAME)   

This review is from: Financial DNA: Discovering Your Unique Financial Personality for a Quality Life (Hardcover)

As someone currently using Financial DNA, both for myself and my financial advisory clients, I believe this book presents a superb system for living a quality life based on understanding your own unique natural behaviors.

The modular design used in the book lends itself well to a customized approach for each person. Although it can be used by an individual alone, it is best used while working with a financial advisor trained in the system.

As more and more the financial services industry focuses on the advisor "knowing the client", I expect cutting-edge advisory firms will use Financial DNA. The Chief Compliance Officers at broker/dealers would be wise to read this book, and consider how it could help their advisors not only "know their clients", but help their clients live a quality life.

I think within the next five years, Hugh's Financial DNA will become the index, the measuring stick, by which all financial life planning systems will be compared to. Yes, the book is called Financial DNA, but the book puts money where it ought to be...after understanding our natural behavior, then we can talk about money. Hats off to Hugh Massie for a seminal contribution to our individual lives!