Financial Decision Making : A CPA/Attorney's Perspective (PSI Successful Business Library) [Paperback]

David L. Fraley (Author)

Book Description

Series: PSI Successful Business Library | Publication Date: September 15, 1998

To understand the fiscal decisions companies make, and to successfully prepare to make choices for your own company, you must know how to read financial statements. Financial Decisionmaking: A CPA/Attorney Perspective, begins with the basics, explained in a non-technical manner that anyone who knows how to add, subtract, multiply and divide will be able to understand.

You will learn how to analyze balance sheets, income statements, cash flow analyses and other documents. Once you understand these fundamental elements to analyzing and managing finances, you will be able to assess the impact those statements will have on your business and how it will affect your future. Once you have gained the confidence to make wise, informed business decisions, you can focus on making more money than your competition.

Financial Decisionmaking is written for the business owner, the employee who wants to understand or contribute to the financial state of his or her company, and the entrepreneur who wants to be well-informed before making an investment. If you have ever had problems understanding your banker or doubts about investing in a startup venture, Financial Decisionmaking is for you.

Editorial Reviews

From the Publisher

Anyone who has ever listened to a banker and not understood a word will do well to read this guide. It explains the basic principles of finance, from realizing that business is all about making the most money possible with the least investment, to understanding cash flow. Learn how to analyze financial statements, how debt is used to a business' advantage, and how to understand stock pricing. Business segment accounting, mergers and acquisitions, currency hedging, and incorporation are outlined as well.

About the Author

David L. Fraley is a certified public accountant, attorney, and professor at the University of Nevada and the University of California, Berkeley. He has worked with Touche, Ross & Company and was Corporate Director of Taxation for Cessna Aircraft Company. He served as Vice President and Controller for Grand Auto Stores, and was Chief Financial Officer for Photo & Sound Company.

Product Details

• Paperback: 198 pages
• Publisher: Bookworld Services; 1st edition (September 15, 1998)
• Language: English
• ISBN-10: 1555714358
• ISBN-13: 978-1555714352
• Product Dimensions: 10 x 7.5 x 0.5 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,748,396 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Look intelligent when speaking with financial types..., April 22, 2004

By 

William D. Barrett (San Juan Capistrano, CA) - See all my reviews
(REAL NAME)   

This review is from: Financial Decision Making : A CPA/Attorney's Perspective (PSI Successful Business Library) (Paperback)

The book is an easy read. Once you get past the author's editorial comments and feeble attempts at humor, the book provides a great overview of financial concepts and how they apply to business decisions. This book enabled me to put my engineering and marketing bias aside and develop a much better understanding of the financial impact of business decisions. However, I still doubt I will ever be friendly with the CFO. One of the author's comments confused me a bit. He suggests leaving the book in the pocket of an airplane seat for someone else to read when I'm done with the book. Wouldn't this be bad for the author financially?