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The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business
 
 
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The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business [Hardcover]

Douglas H. Durrie (Author)


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Book Description

Bloomberg Financial September 2001
Packed with tips for finding and keeping clients through the Web. A marketing guide for financial planners who want to develop an Internet presence.


Editorial Reviews

Review

"A terrific, timesaving reference for any planner who wants to use the Web to get more business." -- Kip Gregory, President, The Gregory Group

"Shows you the best way to attract new clients and retain your existing customers by using the Web." -- Jon Markman, Managing Editor, MSN Money, Author of the best-seller Online Investing

"Validates the importance of establishing an online presence in this practical and thorough guide. A financial planner's marketing must!" -- Jerry Davis, President and CEO, LifeGoals Corporation

About the Author

Durrie is vice president of industry reasearch and intelligence for Securities America Financial Corporation.

Product Details

  • Hardcover: 256 pages
  • Publisher: Bloomberg Press; 1 edition (September 2001)
  • Language: English
  • ISBN-10: 1576600912
  • ISBN-13: 978-1576600917
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.3 pounds
  • Amazon Best Sellers Rank: #2,206,057 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
LET'S SAY YOUR MAIN GOAL is to create a strong personal relationship with your clients, and you feel you should get the bulk of your new clients from referrals. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
generalist developer, sure your developer, mailing list administrator, doorway pages, template site, contact management system, mini site, sure your site, specialist developers, custom site, niche sites, client trading, online channels, compliance department, seminar site, financial planning tools, online map, online seminars, investable assets, site developer, list brokers, major search engines
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Building Specialized Niche Sites, Calafia Consulting, Good Search Engine Listing, Profiles Online, Typical Rep Site, United States, Web Dynamics
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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