The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. "Financing Sport Second Edition" provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organizations. The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters - common to most new editions, the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the "Second Edition" captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships. The book maintains a strong practical orientation. Numerous vignettes or mini-cases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organizations; therefore the authors include numerous real-world examples to illustrate many of the best practices employed by sport managers. This 'nuts and bolts' treatment allows readers to confidently transfer the methods to effective practice.
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4.0 out of 5 stars
A bit outdated but an easy, quick read and good information,
Amazon Verified Purchase(What's this?)
This review is from: Financing Sport, Second Edition (Sport Management Library) (Hardcover)
The book is a bit outdated because some of the things it talks about in relation to some of the stadiums and things to come are in existence or never came to be. The concepts are relevant and can be applied in a useful manner. The book is written in such a way that anyone can comprehend the material. It's simple and straight-forward. The chapters are slightly long, but it all flows so it makes for a quick read.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Financing Sport,
This review is from: Financing Sport, Second Edition (Sport Management Library) (Hardcover)
This book is a great source of information. I am an aspiring sport manager and I found this book to be an excellent addition to my library. I highly recommend it.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
quick delivery and accurate description,
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This review is from: Financing Sport, Second Edition (Sport Management Library) (Hardcover)
need this book for school. it got here fast and in the condition described. i would purchase from this seller again.
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Inside This Book
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First Sentence:
There is no consensus on the economic magnitude of sport. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
public trust model, athletic support groups, premium seating options, tourist development taxes, sponsorship platform, major league sports facilities, enhanced community image, soft taxes, major league facilities, naming rights agreements, interindustry purchases, product adoption process, sport facility construction, annual debt charges, major sports facilities, sport managers, shirt sponsorship, sponsorship exchange, suite holders, proximate development, suite leases, sponsorship investment, sponsorship categories, hospitality opportunities, economic impact analyses Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Olympic Games, Los Angeles, Sponsorship Report, World Cup, San Francisco, John Hancock, North America, University of Oregon, Athletic Business, Ohio State, Team Marketing Report, Kansas City, Super Bowl, American Golf, Virginia Slims, National Hockey League, Winston Cup, Sports Illustrated, Staples Center, Jacobs Field, San Antonio, Special Events Report, Cleveland Browns New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
There is no consensus on the economic magnitude of sport. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
public trust model, athletic support groups, premium seating options, tourist development taxes, sponsorship platform, major league sports facilities, enhanced community image, soft taxes, major league facilities, naming rights agreements, interindustry purchases, product adoption process, sport facility construction, annual debt charges, major sports facilities, sport managers, shirt sponsorship, sponsorship exchange, suite holders, proximate development, suite leases, sponsorship investment, sponsorship categories, hospitality opportunities, economic impact analyses Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Olympic Games, Los Angeles, Sponsorship Report, World Cup, San Francisco, John Hancock, North America, University of Oregon, Athletic Business, Ohio State, Team Marketing Report, Kansas City, Super Bowl, American Golf, Virginia Slims, National Hockey League, Winston Cup, Sports Illustrated, Staples Center, Jacobs Field, San Antonio, Special Events Report, Cleveland Browns New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
7
books
cite this book:
See all 7 books citing this book
- Statistical Abstract of the United States: The National Data Book by U. S. Census Bureau on page 256, page 259, and page 356
- on page 4, and page 15
- Urban Parks and Open Space by Alexander Garvin on page 341
- I'm Back!: More Rare Air by Michael Jordan on page 164
- Tampa Bay Buccaneers by C. W. C. Sports Inc. on page 35
- Sport Funding and Finance (Sport Management) by Bob Stewart on 6 pages
- The Commercialisation of Sport (Sport in the Global Society) by Trevor Slack on 4 pages
- Sport Tourism by Douglas Michele Turco on page 163, and page 178
- Sport and Adventure Tourism by Simon Hudson on page 23
- The Ultimate Guide to Sports Marketing by Stedman Graham in Back Matter
See all 7 books citing this book
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