Find a Husband After 35: (Using What I Learned at Harvard Business School) [Paperback]

Rachel Greenwald (Author)

Book Description

Publication Date: August 31, 2004

Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband.
In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.

Editorial Reviews

From Publishers Weekly

It is difficult to say what exactly is "simple" in this step-by-step plan for finding a "wonderful man" in 12 to 18 months. It certainly is not the part where Greenwald instructs the participant to call every person she knows-from her doctor to her ex-boyfriend-and make known her commitment to finding a mate. However, this Harvard graduate maintains that her program works for most of her clients as long as all the steps are implemented faithfully. Although it can be time-consuming, financially taxing and sometimes nearly humiliating, this approach will achieve the desired results, the author says. Drawing upon her marketing expertise as well as her experience with clients, Greenwald teaches the reader to always put her best foot forward, be willing to compromise on her ideals in a man and take rejection in stride. The book takes a reactionary, conservative approach to dating: she emphasizes the importance of femininity and of letting the man make the first move; "men are usually more attracted to women in skirts than in pants... literally as well as figuratively." Exploring all the options available to singles, including online dating, singles events, community programs, even changing everyday habits (i.e., going to Starbucks instead of drinking coffee at home and shopping at the supermarket instead of the grocery store down the block), Greenwald covers all the bases and provides a thorough program for dedicated women who have made a priority of finding that special someone.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

“Want a spouse? Read this book!”
–Fortune

“Within two weeks of trying Rachel’s strategies, [I’m] now juggling so many suitors that I’ve started a ‘man-agement’ diary.”
–O magazine

“Greenwald is the hottest thing to hit the dating scene since Sex and the City!”
–The Observer (London)

“Dating diva Rachel Greenwald [delivers] an espresso shot of practical advice.”
–Rocky Mountain News

“May be the most pragmatic set of dating rules yet.”
–New York Post

See all Editorial Reviews

Product Details

• Paperback: 322 pages
• Publisher: Ballantine Books (August 31, 2004)
• Language: English
• ISBN-10: 0345466268
• ISBN-13: 978-0345466266
• Product Dimensions: 5.2 x 0.7 x 8 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (72 customer reviews)
• Amazon Best Sellers Rank: #98,168 in Books (See Top 100 in Books)

More About the Author

Rachel Greenwald is a professional dating coach and matchmaker for private clients around the country. She blogs for The Huffington Post, she writes a dating advice column for More Magazine online, and is a relationship contributor to Glamour Magazine. She's a graduate of Harvard Business School and Wellesley College. She currently lives in Denver, CO with her husband and 3 children, and has been married for 19 years.

Rachel's real claim to fame was winning a national hoola-hoop contest in Hawaii several years ago, but she is also the New York Times Bestselling author of "Find a Husband After 35: Using What I Learned at Harvard Business School".

Her newest book "Have Him At Hello: Confessions From 1,000 Guys About What Makes Them Fall In Love... Or Never Call Back" was named one of 2009 "Summer's Hottest Beach Books" by Cosmopolitan Magazine, Essence Magazine, and Good Day New York. (Note: this book was originally published under the title "Why He Didn't Call You Back". The new title "Have Him At Hello" reflects new content added by the author for paperback release in 2009).

Rachel is a frequent relationship guest on The Today Show, Nightline, CNN, National Public Radio, and has been featured in Oprah Magazine, Fortune Magazine, The New York Times, and many others.

Rachel also teaches training workshops for people who want to become dating coaches and matchmakers: an exciting, flexible career for anyone who wants to play Cupid for a living.

Please visit her website to ask her your dating question, learn about events, or to receive her free e-newsletter with dating tips and free gifts: www.rachelgreenwald.com

Customer Reviews

Most Helpful Customer Reviews

161 of 179 people found the following review helpful:

5.0 out of 5 stars A Romance Coach Reviews "Find A Husband After 35", September 30, 2003

By 

Kathryn Lord "Your Romance Coach" (Tallahassee, FL United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Find a Husband After 35 Using What I Learned at Harvard Business School (Hardcover)

I'm a CyberRomance Coach (www.KathrynBLord.com), and
wrote this review of Rachel Greenwood's book for my
enewsletter of 10/1/2003:

A couple of weeks ago, I heard from a reader about this
new book by Rachel Greenwald "Find a Husband after 35."
Despite the trite (but definitely clear) title,
Greenwald has some new things to say to single people,
no matter what their age or gender.

I read the book in practically one sitting -- not
because it was short or an easy read (neither), but
because Greenwald's angle was so interesting. The
author has an M. B. A. from Harvard, and uses a strict
business and marketing approach to finding a mate.
She is "no-nonsense" -- doesn't care about why one is
still single, puts up with no excuses for getting real
and getting moving. Her Program (and she calls it that
- The Program) is all about action.

Greenwald's first of fifteen steps "to find a husband
in 12 to 18 months" is making finding a mate your #1

priority. And Greenwald MEANS #1. She writes that
if a woman is not married, wants to be, and is over 35,
it's an emergency and needs to be treated as such.

She writes on about the importance of setting a budget
(she recommends 10 to 20 percent of your net income),
paying close attention to packaging -- "creating you
best look," "branding" -- not the painful hot iron to
skin type, advertising, online marketing (Internet
dating), on and on. Most made terrific sense. But

my teeth really got set on edge with the
"Telemarketing" chapter. Ooo-eee! There's got to be
legislation coming to stop THAT one.

This book does the very best in the chapter on "Market
Expansion." Greenwald does a great job in helping the
reader question going for a particular "type" when
looking for a mate. She encourages vastly expanding
the criteria one is willing to consider, telling
yourself and others merely that you are looking for
"someone wonderful," and keeping in mind that the
package may end up looking far different from what you
had fantasized. Women and men of all ages could
benefit from reading just pages 68 - 80.

The clearest message from Greenwald's book is the need
for focus and action. I frankly have no doubt if you
diligently followed her marketing steps (and she even
has a way of proceeding if The Program does not seem
to be "working"), you WOULD be partnered within 18
months. What's impossible to imagine is that you

would NOT be.

But "The Program" is not for the faint-hearted or the
ambivalent. It's hard work, driven, and success-
oriented. Reading this book may help you assess
how really committed you are to find a mate.

Greenwald's three "Priority Questions" are:

1. Is finding a husband the most important goal in
your life right now?

2. Except for something illegal or immoral, would
you do anything to find a husband?

3. Are you committed to devoting the required time,

energy, and money to find your husband?

So, what do you think? Is your mate search REALLY a
priority for you? If not, maybe that's part of the
problem.

72 of 83 people found the following review helpful:

4.0 out of 5 stars a man's view, October 4, 2003

By 

Timothy Horrigan "Tim Horrigan" (Durham, NH United States) - See all my reviews
(REAL NAME)   

This review is from: Find a Husband After 35 Using What I Learned at Harvard Business School (Hardcover)

My mother bought this for my sister (who is over 35, as am I). I thought it would be useful for me to read it since I might like to find a wife at some point (although right now, as of October 2003, I am getting over some stuff and am not ready to get married right away.) And I thought it would be useful to see if anyone is using the tactics in this book on me.

I spotted at least three of Ms Greenwald's tactics being used on me, but nothing very exciting. As far as I can tell, no one is plotting to get married to me right now.

First, some women do send polite refusals to my online dating emails, as recommended in the book. (Ms Greenwald's reason for actually bothering to respond to emails from unattractive men is to create the possibility of an unsuitable suitor being moved to recommend you to one of his friends who does meet your criteria--- as if any self-respecting man who cares about his friends' happiness would do such a thing!)

Second, my ex did once ask me out to dinner at the last moment (while she was ex, not while she was my partner) at the last moment to test my spontaneity. She came right out and said, "I was testing you to see if you would do something spontaneous." (I do not know if she has actually read the book, but her action came right out of its pages. Ms Greenwald recommends testing a man for spontaneity and other qualities throughout the dating process. Ms Greenwald actually recommends calling the man on Thursday and demanding that he takes you on a romantic trip to a bed and breakfast that very weekend--- even though men hate staying at bed and breakfasts.)

And thirdly I have noticed women waiting for me to make the first move, as recommended in the book (because making the first move would allegedly strike the man as unfeminine.)

These are not very positive comments, but I will say that there are some good commonsense ideas in here. The author's basic message is that a woman has to go out into the world and make her presence known if she wants to find a mate, because that is where her future husband is--- out there in the world. That is not bad advice, and the basic outlines of her plan are sound--- even though some of the details of her plan give me the creeps, and I would be a little (maybe more than a little) frightened if any woman actually used this plan on me.

32 of 35 people found the following review helpful:

5.0 out of 5 stars Worked for me, October 26, 2005

By 

Happy (Chicago) - See all my reviews

This review is from: Find a Husband After 35: (Using What I Learned at Harvard Business School) (Paperback)

I know it's a wacked out book, but I read the darn thing in one sitting and when I was done I thought, "it's going to happen, I'm going to meet someone, the nightmare of my past relationships is going to be over and I'm going to get married someday."

I did the plan, met a guy within 3 months and we live together as a family with my son, we're engaged, we plan on having a child together after we wed in the spring. I think the thing that's important is this: I wasted my time on bad men and relationships that were never going to work. This book got me to establish a 0 tolerance policy against losers.

It also got me in the mindset for Internet dates of, this is not the first date of our relationship, I'm just meeting a person. We're just meeting. Thank him for dinner and stand up and go home.

I mean, I can say a lot, of course it's a flawed book, and some of it is such overkill, it's laughable, but it did work for me. So good luck to all the single people out there. To find the right person does require sacrifice, and in essence, that's what this book is about.

But from one who is in the happiest time of my life, I have to say that being is love is the greatest thing ever. It was worth all the pain, and all the waiting.

"It's not true that there is one path that's right for everyone. Find your own truth." - Ram Das

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