Find Your Next and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $30.00
  • Save: $9.42 (31%)
FREE Shipping on orders over $35.
Only 12 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Find Your Next: Using th... has been added to your Cart
Condition: :
Comment: Item qualifies for FREE shipping and Prime! This item is used.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge Hardcover – November 8, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$20.58
$0.31 $0.01

The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities
Exponential change also offers exponential opportunities. How do you leverage change to go on the offense?
$20.58 FREE Shipping on orders over $35. Only 12 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Find Your Next:  Using the Business Genome Approach to Find Your Company’s Next Competitive Edge + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Price for all three: $58.28

Buy the selected items together
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill; 1 edition (November 8, 2011)
  • Language: English
  • ISBN-10: 0071778527
  • ISBN-13: 978-0071778527
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,575,159 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Andrea Kates created the Business Genome approach to synthesize the insights she acquired during 15 years as the leader of more than 250 strategy initiatives for global corporations as well as entrepreneurs. Her client list includes Hewlett-Packard, Royal Dutch Shell (Asia-Pacific), JPMorgan Chase, Brinker International, Humana, KPMG, and the Houston Texans (NFL).


Related Media

Customer Reviews

4.5 out of 5 stars
5 star
7
4 star
3
3 star
0
2 star
1
1 star
0
See all 11 customer reviews
Kates will help you to organise chaos with her six elements of the business genome.
Belinda Meyer
There are many examples of real companies throughout the book that illustrates the "genome approach."
Kathy Condon
It's a totally new concept and helps us prepare for the unpredictable, socially connected consumer.
Brian Farrell

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Kathy Condon on January 15, 2012
Format: Hardcover
In a world where new words are constantly surfacing, my first response when I say the phrase, "Business Genome Approach" on the jacket cover was, "Here we go again." More to learn and more Ms. Kates will be asking me to pay attention to in my professional career. That's where my objections stopped.

Early in the book she says, "Genome business approach consists of components of great ideas that can be melded together to create and launch new business opportunities." Notice she did not say start a new business she talks about blending businesses. As a constant breaker of rules, she got my attention.

A business leader often is stuck in her office. She rarely goes out to talk to staff in her building, and rarely talks to leaders in other industries. Ms. Kates points out that could be a big mistake. Instead, she advocates watching, talking and collaborating with other companies to enhance products or services that you are each producing independently.

There are many examples of real companies throughout the book that illustrates the "genome approach." Once you read this book, your mind will be racing with ideas and possibilities. AND by the way, she believes you should pay close attention to your intuition.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Brian Farrell on November 28, 2011
Format: Hardcover
Could the Business Genome approach help your company find it's next competitive edge? The answer is yes, and Andrea Kates clearly lays out the reasons why in Find Your Next. Her thesis is simple: traditional management, product development and marketing require radical change.

Follow her four-step blueprint to uncover your business's DNA, evolve your strategy and build your future:

1. Sort through your options and assess hunches
2. Match your genome to other successful business models
3. Hybridize your company by grafting new ideas with proven successes
4. Adapt and thrive by breaking old habits and starting new trends

Kates' reveals how our imagination, optimism and desire to connect are three very powerful levers for business success. It's a totally new concept and helps us prepare for the unpredictable, socially connected consumer.

The book is divided into three sections, with a lot of informative sidebars. Read the chapter text first, and then go back to the call out boxes. Otherwise, you may find it difficult to follow along.

Part 1 details the Business Genome approach. When you uncover these patterns, you create a fresh lens to look at business. Winning businesses consist of components of great ideas that can be melded together to create and launch new business opportunities. I love that finding your "secret sauce" is part of this process -- but is your brand still relevant? Part 2 lists and explains the Business Genome elements: product and service innovation, customer impact, talent / leadership / culture, process design, secret sauce and trendability. Finally, the case studies in Part 3 really tie all the elements of the book together with real world examples, including P.F.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Belinda Meyer on December 4, 2011
Format: Hardcover
Andrea Kates thinking and insights are easy to follow. By using cross-industry connections new innovation can be developed to drive a new business growth. You can become a new industry leader with these strategic ideas. The business genome process uncovers how many businesses share a similar "genetic" structure. By understanding your business genomic type, you can play up your strengths and change the course of your business future. Discover untapped opportunities, evolve your strategy and build your dynamic future. Kates will help you to organise chaos with her six elements of the business genome. Kate's explains her business genome classifications with six elements. With these classifications companies can organise their "dashboads" around categories, or core DNA, that reveal new opportunities for growth.

Case studies of successes in business are thoroughly covered. We see how success evolves through innovation with genomic patterns. The process is based on adaptation not predictability. The system and process uses case studies and cross reference (examples supplied) to find your next business idea.
"Find Your Next" covers: product innovation, maximising talent, capitalizing on future trends, customer impact, defining your secret sauce, optimising processes.

If you are at a crossroads, get this book and discover your next "killer app" so that you can thrive. There are many lessons to be learnt. There are patterns that make people win that are identical no matter what the organisation. Get this book. Discover new solutions. Get more impact, crack the code on innovation.

(Kates has worked with over 250 global corporations and entrepreneurs such as Hewlett-Packard, Shell, KPMG.)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By tstat on November 12, 2011
Format: Hardcover
OK, full disclosure, I'm referenced in this book a couple of times. But I still feel compelled to weigh in on this fantastic book.

There seem to be two kinds of books on innovation these days. One takes a very academic, overly intellectualized, management consulting approach with endless diagrams and professed perspectives. The other pushes a highly rigid method which is rarely relevant to the reader's situation and seems impossible to apply.

"Find Your Next" is a very different kind of book. It reveals and helps us all leverage three very powerful, but often neglected or atrophied, forces in human nature and our creative capacity - our abundant imaginations, our rich ability to creatively connect seemingly dissimilar things, and our robust optimism.

Yes, there are geniuses in this world. They are rare and almost always alone. But the true innovators typically have two far more important qualities - social intelligence (the ability to see in a different way) and pattern recognition skills (the ability to synthesize, combine and associate). It turns out that creativity is fueled by these two qualities and that we ALL have the power and the engine. Find Your Next reveals these skills, adds air and fuel to the combustion and kick starts our sleeping engines with clarity, sincerity and great stories, without being preachy, scripted or prescriptive.

Go Find Your Next!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Find Your Next:  Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
This item: Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
Price: $30.00 $20.58
Ships from and sold by Amazon.com