One of the nation's best writers on the art of motivating gifts now offers a One of the nation's best writers on the art of motivating gifts now offers a behind-the-scenes look at the strategies and skills that lead to successful fund raising. Each chapter is full of instructive anecdotes, case histories, and interviews with a message. His lively and irreverent style makes it all fun to read so that you learn while you enjoy yourself. An award-winning writer, Jerold Panas directs this book to professional and aspiring fund raisers, but board members and volunteers will find his message just as useful. Whether readers are seasoned professionals, or just starting out, Panas will help fund raisers advance their skills in the most pleasant way imaginable - by reading about actual case histories that are described with what has been called the Panas panache.
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Jerold Panas
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23 of 23 people found the following review helpful:
5.0 out of 5 stars
Great section on listening,
By KIRK O GARTON (Norman, Oklahoma) - See all my reviews
This review is from: Finders Keepers (Hardcover)
Though I am in an annual giving position and this uses major gift fund-raising examples, I found the information extremely useful. Especially useful was the explanation of HOW to listen -- I too have searched for ways to teach true listening without luck. Until now. I also benefitted from his outlining of "4 Magic Questions" which gives you direction in discovering why someone will/won't (or did/didn't) make the gift. And the book is filled with so many practical suggestions and neat example stories that is is enjoyable to read. Last, I feel it will help you be bold in your asks -- as he says, better "ready, fire aim" than "ready, aim, aim, aim...). If you are in fund-raising, YOU MUST ASK! This book will tell you how to do it right.Most of all, it was so inspiring -- not just a "how-to" book. I will suggest EVERYONE in a position to ask for a gift in our office get a copy.
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