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Finding Betty Crocker: The Secret Life of America's First Lady of Food Hardcover – April 6, 2005
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Top Customer Reviews
Betty Crocker was the invention of a corporate marketing effort. This is the story of how and why she was created and how, once created, she became one of the most successful marketing campaigns in American corporate history.
One wouldn't think on the face of it that this story would make much of a book. One would be wrong. This is a fascinating story that chronicles not only the Betty Crocker story but also the development of corporate marketing in the US in the 1900's in general. The book also, along the way, provides a lot of insight into the mechanics of a modern food processing conglomerate as well as the ways in which American's were convinced to include a lot of processed foods into their diet by these conglomerates.
It is an interesting, entertaining and somewhat nostalgic story. The times and issues that were the crucible for the creation of Betty are unimaginably bucolic in nature by today's standards. This is not only a book about Betty, but about our parents and grandparents as well.
There are some shortcomings-the author tends to skip over things and becomes a bit too folksy at times, but these are quibbles-this, against all my expectations, proved to be a very enjoyable read. Highly recommended to one and all.
Most Recent Customer Reviews
This book was purchased for a book report for my HS age daughter who loves to cook and bake. She loved it, and gave a thorough presentation for her class from the information... Read morePublished 10 months ago by Sarah M. Sandri
A good addition to the Minneapolis/Minnesota history bookshelf.Published 15 months ago by Paul A Gens
I'll make this short and to the point: Finding Betty Crocker is a delightful social history focusing on one of the great commercial icons of the past century. Read morePublished 19 months ago by Kenneth Umbach
I really enjoyed this book so much - the detailed history of Betty Crocker brings her right back into my living room. Read morePublished 19 months ago by JayKayBeeDee
This book came to me with the dustcover. It is in pristine condition and absolutely no odors. As a fan of Betty Crocker, I was thrilled to see a book about her. Read morePublished 23 months ago by Evelyn A. Marshall
I loved this book. Suspending disbelief and placing yourself in an era where, of course, Betty Crocker is a real woman is an engaging exercise. Read morePublished on December 10, 2013 by Dr. JSH
If you are a home cook, chef or just like food I think you'll find this book very enlightening and interesting. Read morePublished on October 12, 2013 by Sarah Frost
My wife gave me this to read after she finished it for her book club. I was expecting to be put to sleep with details of recipes and such, but I was pleasantly surprised to find. Read morePublished on September 19, 2013 by fanofhistory
A truly eye-opening look at the making of an American icon. I think we tend today to brush off or mock such kitchen staples as Betty Crocker, but it was amazing to read about the... Read morePublished on November 30, 2009 by Laura Probst