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Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent [Kindle Edition]

Nolan Bushnell , Gene Stone
4.6 out of 5 stars  See all reviews (41 customer reviews)

Print List Price: $16.00
Kindle Price: $11.99
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Sold by: Simon and Schuster Digital Sales Inc
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Book Description

From the legendary founder of Atari and Chuck E. Cheese’s and Steve Jobs’s first boss, the secrets to finding, hiring, keeping, and nurturing creative talent.

The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.

A celebrated visionary and iconoclast, Nolan Bushnell founded the groundbreaking gaming company Atari before he went on to found Chuck E. Cheese’s and two dozen other companies. He also happened to launch the career of the late Steve Jobs, along with those of many other bril­liant creatives over the course of his five decades in business.

With refreshing candor, keen psychological insight, and robust humor, Bushnell explains in Finding the Next Steve Jobs how to think boldly and differently about companies and organizations—and spe­cifically the people who work within them. For anyone trying to turn a company into the next Atari or Apple, build a more creative workforce, or fashion a career in a changing world, this book will enlighten, challenge, surprise, and amuse.

Editorial Reviews


An absolutely invaluable book by the founder of Atari and the man who launched Steve Jobs' career (Walter Isaacson, author of Steve Jobs)

The man who helped give a generation the game of Pong now gives a new generation a series of pongs for their careers. Nolan Bushnell's book is a spirited and insightful road map for anyone trying to navigate the new world of work. (Daniel H. Pink, author of To Sell is Human, A Whole New Mind and Drive)

Nolan is a genius, and a generous one, too. Like most geniuses who share their secrets, his secrets are simple, and available to anyone with the guts to listen. (Seth Godin, author of The Icarus Deception)

About the Author

Nolan Bushnell is a technology pioneer, entrepreneur, and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese’s Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others.

Gene Stone, a former book, magazine, and newspaper editor for such companies as the Los Angeles Times, Esquire, Harcourt Brace, and Simon & Schuster, has ghostwritten thirty books (many of which were New York Times bestsellers) for a wide range of people in many different fields. Stone has also written numerous titles under his own name, including The Secrets of People Who Never Get Sick, which has been translated into more than twenty languages; the #1 New York Times bestseller Forks over Knives; and The Watch, the definitive book on the wristwatch.

Product Details

  • File Size: 6837 KB
  • Print Length: 256 pages
  • Publisher: Simon & Schuster; Reprint edition (July 16, 2013)
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B00DF58I56
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #398,367 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
18 of 25 people found the following review helpful
5.0 out of 5 stars Of the many books I've read, this is the best April 4, 2013
Format:Paperback|Verified Purchase
I work (probably not for long!) for a company synonymous with high-tech creativity. Nolan Bushnell's spellbinding book corroborated my suspicions about what's wrong with their corporate culture, and why they are successful instead of being hyper-successful. I was mystified by why they love what I call my little ideas but not my big ones that could change the world and make them more valuable than Apple, Microsoft, and Google combined. The answer? Fear of being wrong. If my company nixed Henry Ford's big idea as they did one of mine, we'd still be riding horses and bicycles.

They claim to embrace big ideas but instead reject them. A salient characteristic of big ideas is that they initially sound brash if not nutty. Imagine if a young Thomas Edison told them, "I have an idea for putting a carbonized bamboo filament in a bulb that will create a demand for a distribution system to bring electricity into every home and business. Yes, electricity is dangerous, but it will make the world a better place. Really."

My employer asks me to think of solutions to all sorts of problems. One request initially seemed so mundane that I decided to let it percolate in my brain by building a shed (readers of this book will know why that's important). Somewhere between the first nail and the last coat of paint, an idea popped into my head that met their request but also solved one of the biggest problems in the world today: a problem that seems unsolvable. My first prototype worked and subsequent ones were even better. Not only did it work marvelously, but it was easy to PROVE that it worked. It could be quickly produced for a low cost and there is nothing else like it, thus permitting substantial profits without plundering customers.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great BookOn Silicon Valley May 22, 2013
Format:Paperback|Verified Purchase
I bought this book because, although am not in a tech industry, I do work in Silicon Valley. I am always looking for insights into the people I deal with. Many books ( with the exception of Steve Jobs biography) have been very boring.
Not so with Nolan Bushnell's book. FIVE STARS!
Mr. Bushnell has written a well crafted and fascinating look into a world few of us know. Each chapter is a "sound bite"...short (2-3 pages) but packed with interesting facts about companies we all are familiar with.
Not only that, the very subject of of creativity begs to be explored. And, apparently Mr.Bushnell, has dedicated much of his life to finding creative individuals, much like himself, and opening doors for them to explore their dreams and our present and future.
I bought this book for my three administrators.
I would hope anyone involved with creative people will pick up this book. We seem to have lost the deep and abiding respect, hope and faith in the creative individual.
It is so good to know that there are powerful people like Mr. Bushnell who are also ethical, empathetic, in touch with humanity and humorous!
Buy this book!
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6 of 8 people found the following review helpful
Format:Paperback|Verified Purchase
Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese's Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others. Currently, with his new company, Brainrush, he is devoting his talents to enhancing and improving the educational process by integrating the latest in brain science. Additionally, he enjoys motivating and inspiring others in his speeches on entrepreneurship, creativity, innovation and education.

In this volume, written with Gene Stone, Bushnell shares just about everything he has learned -- thus far -- about the do's and don'ts of identifying, recruiting, hiring, onboarding, nurturing and (when necessary) protecting, and then retaining the [begin italics] creative [end italics] any organization needs to achieve its strategic objectives. In fact, having sufficient creative talent should be among those objectives. Immediately he establishes a direct and personal, almost conversational rapport with his reader as he focuses on a series of insights, 52 of which are admonitions that serve as titles of 52 brief chapters. For example, "Make your workplace an advertisement fir your company (#1), "Hire the crazy" (#10), "Hire under your nose" (#15), "Champion the bad ideas" (#27), "Neutralize the naysayers" (#40), and "Take creatives to creative places (#42).
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2 of 2 people found the following review helpful
5.0 out of 5 stars Let them be free! May 28, 2013
Format:Paperback|Verified Purchase
Nolan Bushnell hits the nail right on the head when he writes that creatives can't be caged. I've found the same to be true with my present work as a volunteer coordinator. The stuffy, everything must have a rule attitude, that I deal with on a regular basis chases most of my volunteers away after one or two visits.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A truly beautiful and truthful business book. October 3, 2013
This is a delightful and most useful business book.

Of course Steve Jobs the individual was sui generis, but the point of this book is that there are lots of people out there who can contribute to your organization the way Steve Jobs contributed to Bushnell's companies before he became "STEVE JOBS". The trick is not only to find them and recognized them, but to cultivate them, hold onto them, and spark their creativity and contribution. Most organizations say they want creativity but then shun it and if they accidentally hire it they consider it a mistake and squash it at every turn. Then they say that the age of the great creative minds and spirits has passed. Well, for them it never was. But others are pulling it off every day.

Nolan Bushnell, of course, is most famous for starting Atari and Chuck E. Cheese. But he has done many more cool things in life and this book is full stories from his career to illustrate the principles (he calls them pongs instead of rules - because rules can be too rigid and stultifying) he lays out for you. These pongs are short, clearly stated, and cleverly argued. Frankly, it has been a long time since I enjoyed a business book this much. For me, it seemed fresh, more than clever, and spot on in its points.

The author gives you creative ways to find creative types, identify the real ones from the poseurs, how to hire them, develop them, keep them fresh, manage them, use them within a true business setting without stifling them or killing the business, and what your jobs as the boss actually are.

As just one example, I loved his notion of keeping the naysayers and toxics from killing ideas with their cheap talk by making people write down their problems with the ideas put forward.
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Most Recent Customer Reviews
5.0 out of 5 stars Can't recommend it enough
Outstanding book! Quick hits, lessons learned, and words of wisdom from a guy that did it all. Can't recommend it enough.
Published 2 months ago by James C. Schlaman
4.0 out of 5 stars Good enough
This book is good but not extraordinary book. Here you will have some tricks and tips about creative companies and how you can transform your workplace in a place where the... Read more
Published 2 months ago by Renato Lovato
3.0 out of 5 stars Nice and interesting but lack of content...
I first bought this book because I thought to find more anecdotes about a young Steve Jobs as the title was suggesting. Read more
Published 3 months ago by Antonio
5.0 out of 5 stars Easy Read With Great Insight
If you don't like reading, but want to improve the company you own, manage, or prepare for when you will, this is a great book. Read more
Published 4 months ago by Chris Pascale
5.0 out of 5 stars great fast read!
Good tips from Nolan Bushnell on how to run or put together an innovative company. Gives various insights on how Steve Jobs thought.
Published 5 months ago by Luis
4.0 out of 5 stars good look into not just hiring but keeping great people
Really interesting stories, most of which relate back to basic business principles worth adopting and then mastering. Worth the read!
Published 6 months ago by Peter Cole
5.0 out of 5 stars Hire Creative people -- This Fascinating Book Tells you WHY you must...
A riveting read. Makes you wonder why so many places, business operations etc, never do as author Bushnell suggests. Read more
Published 8 months ago by John Clayton
5.0 out of 5 stars High concentration of wisdom and great advise
This book is a quick and easy read, but it's also a very serious one. Lots of valuable concentrated advises related to hiring and working with creative people that will drive your... Read more
Published 12 months ago by Andrew
5.0 out of 5 stars Cultivating a creative corporate culture
This book is full of ideas for improving your company's creative culture. There are probably a few that will stand out to you. Give them a try!
Published 14 months ago by VP Unlimited, Ltd
4.0 out of 5 stars Insightful for people management
It's not an easy task for managers to find right creative talent. This is because of sticking to traditional ways of recruiting and managing people. Read more
Published 15 months ago by Nuttaputch
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