"An absolutely invaluable book by the founder of Atari and the man who launched Steve Jobs' career" (Walter Isaacson, author of Steve Jobs)
"The man who helped give a generation the game of Pong now gives a new generation a series of pongs for their careers. Nolan Bushnell's book is a spirited and insightful road map for anyone trying to navigate the new world of work." (Daniel H. Pink, author of To Sell is Human, A Whole New Mind and Drive)
"Nolan is a genius, and a generous one, too. Like most geniuses who share their secrets, his secrets are simple, and available to anyone with the guts to listen." (Seth Godin, author of The Icarus Deception)
“A primer on how to ensure a company doesn't turn into a mind-numbing bureaucracy that smothers existing employees and scares off rule-bending innovators such as Jobs.” (Michael Liedtke Associated Press)
"There are a lot of highlights to Nolan Bushnell's career... but one of the more glorious footnotes is that he was one of Steven P. Jobs's first and only bosses." (Nick Wingfield The New York Times)
About the Author
Nolan Bushnell is a technology pioneer, entrepreneur, and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese’s Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others.
Gene Stone, a former book, magazine, and newspaper editor for such companies as the Los Angeles Times, Esquire, Harcourt Brace, and Simon & Schuster, has ghostwritten thirty books (many of which were New York Times bestsellers) for a wide range of people in many different fields. Stone has also written numerous titles under his own name, including The Secrets of People Who Never Get Sick, which has been translated into more than twenty languages; the #1 New York Times bestseller Forks over Knives; and The Watch, the definitive book on the wristwatch.