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Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent Hardcover – September 24, 2013


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Product Details

  • Hardcover: 256 pages
  • Publisher: Simon & Schuster (September 24, 2013)
  • Language: English
  • ISBN-10: 1476759812
  • ISBN-13: 978-1476759814
  • Product Dimensions: 5.5 x 0.9 x 8.4 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #808,034 in Books (See Top 100 in Books)

Editorial Reviews

Review

"An absolutely invaluable book by the founder of Atari and the man who launched Steve Jobs' career" (Walter Isaacson, author of Steve Jobs)

"The man who helped give a generation the game of Pong now gives a new generation a series of pongs for their careers. Nolan Bushnell's book is a spirited and insightful road map for anyone trying to navigate the new world of work." (Daniel H. Pink, author of To Sell is Human, A Whole New Mind and Drive)

"Nolan is a genius, and a generous one, too. Like most geniuses who share their secrets, his secrets are simple, and available to anyone with the guts to listen." (Seth Godin, author of The Icarus Deception)

“A primer on how to ensure a company doesn't turn into a mind-numbing bureaucracy that smothers existing employees and scares off rule-bending innovators such as Jobs.” (Michael Liedtke Associated Press)

"There are a lot of highlights to Nolan Bushnell's career... but one of the more glorious footnotes is that he was one of Steven P. Jobs's first and only bosses." (Nick Wingfield The New York Times)

About the Author

Nolan Bushnell is a technology pioneer, entrepreneur, and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese’s Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others.

Gene Stone, a former book, magazine, and newspaper editor for such companies as the Los Angeles Times, Esquire, Harcourt Brace, and Simon & Schuster, has ghostwritten thirty books (many of which were New York Times bestsellers) for a wide range of people in many different fields. Stone has also written numerous titles under his own name, including The Secrets of People Who Never Get Sick, which has been translated into more than twenty languages; the #1 New York Times bestseller Forks over Knives; and The Watch, the definitive book on the wristwatch.

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Customer Reviews

This book is a quick and easy read, but it's also a very serious one.
Andrew
In "Finding The Next Steve Jobs," you discover that Nolan Bushnell's true creative genius was fostering the creative genius of others.
Jay Samit
Few people are brave enough to think outside the box, but that's where the great ideas are.
Kevin Pezzi, MD

Most Helpful Customer Reviews

18 of 25 people found the following review helpful By Kevin Pezzi, MD on April 4, 2013
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I work (probably not for long!) for a company synonymous with high-tech creativity. Nolan Bushnell's spellbinding book corroborated my suspicions about what's wrong with their corporate culture, and why they are successful instead of being hyper-successful. I was mystified by why they love what I call my little ideas but not my big ones that could change the world and make them more valuable than Apple, Microsoft, and Google combined. The answer? Fear of being wrong. If my company nixed Henry Ford's big idea as they did one of mine, we'd still be riding horses and bicycles.

They claim to embrace big ideas but instead reject them. A salient characteristic of big ideas is that they initially sound brash if not nutty. Imagine if a young Thomas Edison told them, "I have an idea for putting a carbonized bamboo filament in a bulb that will create a demand for a distribution system to bring electricity into every home and business. Yes, electricity is dangerous, but it will make the world a better place. Really."

My employer asks me to think of solutions to all sorts of problems. One request initially seemed so mundane that I decided to let it percolate in my brain by building a shed (readers of this book will know why that's important). Somewhere between the first nail and the last coat of paint, an idea popped into my head that met their request but also solved one of the biggest problems in the world today: a problem that seems unsolvable. My first prototype worked and subsequent ones were even better. Not only did it work marvelously, but it was easy to PROVE that it worked. It could be quickly produced for a low cost and there is nothing else like it, thus permitting substantial profits without plundering customers.
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Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese's Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others. Currently, with his new company, Brainrush, he is devoting his talents to enhancing and improving the educational process by integrating the latest in brain science. Additionally, he enjoys motivating and inspiring others in his speeches on entrepreneurship, creativity, innovation and education.

In this volume, written with Gene Stone, Bushnell shares just about everything he has learned -- thus far -- about the do's and don'ts of identifying, recruiting, hiring, onboarding, nurturing and (when necessary) protecting, and then retaining the [begin italics] creative [end italics] any organization needs to achieve its strategic objectives. In fact, having sufficient creative talent should be among those objectives. Immediately he establishes a direct and personal, almost conversational rapport with his reader as he focuses on a series of insights, 52 of which are admonitions that serve as titles of 52 brief chapters. For example, "Make your workplace an advertisement fir your company (#1), "Hire the crazy" (#10), "Hire under your nose" (#15), "Champion the bad ideas" (#27), "Neutralize the naysayers" (#40), and "Take creatives to creative places (#42).
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2 of 2 people found the following review helpful By Howard Rothenbach on May 28, 2013
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Nolan Bushnell hits the nail right on the head when he writes that creatives can't be caged. I've found the same to be true with my present work as a volunteer coordinator. The stuffy, everything must have a rule attitude, that I deal with on a regular basis chases most of my volunteers away after one or two visits.
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2 of 2 people found the following review helpful By Jan Sollish on May 22, 2013
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I bought this book because, although am not in a tech industry, I do work in Silicon Valley. I am always looking for insights into the people I deal with. Many books ( with the exception of Steve Jobs biography) have been very boring.
Not so with Nolan Bushnell's book. FIVE STARS!
Mr. Bushnell has written a well crafted and fascinating look into a world few of us know. Each chapter is a "sound bite"...short (2-3 pages) but packed with interesting facts about companies we all are familiar with.
Not only that, the very subject of of creativity begs to be explored. And, apparently Mr.Bushnell, has dedicated much of his life to finding creative individuals, much like himself, and opening doors for them to explore their dreams and our present and future.
I bought this book for my three administrators.
I would hope anyone involved with creative people will pick up this book. We seem to have lost the deep and abiding respect, hope and faith in the creative individual.
It is so good to know that there are powerful people like Mr. Bushnell who are also ethical, empathetic, in touch with humanity and humorous!
Buy this book!
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If you want to study accomplishment, someone once told me, don't look only at the creative individual's life and choices. Look at the person's parents' background, because those people likely established an environment that permitted (if not inspired) the freedom to think differently. (Which is not to say that parents get the credit, but rather that they enabled the creativity, intentionally or otherwise.) If that's so, then it also makes sense to look at the attitudes of creative people's mentors, too -- and top on the list has to be Nolan Bushnell.

I think Bushnell is less-well-known to younger techies and entrepreneurs, and that's a damned shame. He founded and/or ran several companies that blazed new paths and did the unexpected, most prominently Atari and Chuck E Cheese -- as well as quite a few that didn't succeed, about which he is more candid than most. That alone would make his business advice worth listening to.

In this context, however, Bushnell is the most interesting (or marketable?) because of his impact on the young Steve Jobs, when Jobs (and then Woz) came to work at Atari. Bushnell saw Jobs' skills (and his weaknesses, too) and took the kid under his wing, creating a lifelong relationship in which they clearly inspired one another. And, as Bushnell writes, "The truth is that very few companies would hire Steve, even today. Why? Because he was an outlier. To most potential employers, he'd just seem like a jerk in bad clothing. And yet a jerk in bad clothing can be exactly the right guy to give your company the highest market capitalization in the world."

In this book, therefore, Bushnell shares snippets of advice -- he calls them "pongs" -- that can help a business identify and foster the creative talent within the organization.
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