From the Back Cover
"The book we wished we had for our MBA students."-authors Susan Cohn (NYU) and Donald Hudson (Yale)
Over 75,000 new MBAs hit the streets every year, looking for jobs that both fill the wallet and feed the soul. But with all the competition, how do you market yourself so you stand out? How do you target your job search? How can you ensure that your "dream job" doesn't become a career nightmare?
In Finding Your Way with an MBA: Insights from Those Landing Their Ideal Jobs, authors and career consultants Susan Cohn and Donald Hudson present proven tips drawn from over twenty years of counseling MBAs, and offer real-world insights from fifty MBA alumni-"doers"-who have "made it" in their careers. You'll find interview hints, networking advice, resource lists, and trade secrets on leveraging your MBA to find your ideal match.
Finding Your Way with an MBA challenges you to seek your true calling-to identify the most meaningful fit of career options to your talents and interests-and then to launch an aggressive marketing campaign to distinguish yourself from everyone else.
With Finding Your Way with an MBA, you'll learn:
* The four steps to discovering your optimal career path
* Secrets of self-marketing, including finding "hidden markets" for your talents
* How to develop a "commercial" for yourself that will answer the toughest interview question of all: "Why should I hire you?"
You'll see how a "personal hook" and a "professional hook" will separate you from the pack. You'll learn the "dos and don'ts" of networking. And you'll be able to target potential issues within your area of interest.
Reading Finding Your Way with an MBA is like attending a networking party where everyone wants you to learn from their mistakes and insights and everyone wants you to succeed.
About the Author
SUSAN COHN has twenty years' experience in career counseling, spending the last ten years guiding MBA students and graduates at the Stern Graduate School of Business at New York University. She is the author of Green at Work and coauthor (also with Donald Hudson) of the Career Press Focus sections in Principles of Marketing, Fourth Edition.
DONALD HUDSON is a career consultant who spent seventeen years at Booz Allen & Hamilton, finishing as Partner in charge of staff training and development. He is the author of Professional Profile-The Body of Expertise, Skills, and Attributes for Management Consultants.