Customer Reviews

Fine Art Photography: Creating Beautiful Images for Sale and Display

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This is a beautifully designed hard-cover book with many interesting and well-printed photographs.

Unfortunately, the design gets in the way of the information flow. The type is very small (maybe about 6 pt.) and gray. If you have anything less than excellent vision, this may be a difficult read.

This book covers a lot of topics relating to marketing fine art photography. Even with the small type, however, most topics are not covered in depth: a few paragraphs per topic is the norm. It shouldn't take more than a couple of hours to read all of it. The profiles of various photographic artists are interesting, but also brief.

So, if you think of this as a picture book with some added ideas about the creation and marketing of photographs, you'll be happy with your purchase. If you're looking for in-depth coverage of the subject, you'll be disappointed.

-Alan Haynes

Although the type is too small and some of the information on printing process, archival paper etc. is already dated, I still found this to be a worthwhile book for photographers wishing to learn about the process and opportunities available for selling their fine art photography. The discussion of the different markets for photo prints (e.g. high-end galleries, commercial markets for posters or postcards, art shows, local exhibitions, websites) and the approach to take when aiming for galleries is particularly useful.

Other topics covered which I found valuable: developing a photographic identity based upon a certain consistency of subject and/or printing style, creating limited editions, pricing, and the accepted method of adding your signature to your work. Also of value are the numerous case studies of different photographers and their approaches to processing, printing and selling.

Photographers not yet entering the professional market can as a result gain an overview of various possibilities and begin to brainstorm and clarify the approach they wish to take. Plus, the book is beautifully designed, and the photos excellent quality.