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Fine Art Publicity: The Complete Guide for Galleries and Artists (Business and Legal Forms) Paperback – February 1, 2005


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Fine Art Publicity: The Complete Guide for Galleries and Artists (Business and Legal Forms) + How to Start and Run a Commercial Art Gallery + The Artist-Gallery Partnership: A Practical Guide to Consigning Art
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Product Details

  • Series: Business and Legal Forms
  • Paperback: 192 pages
  • Publisher: Allworth Press; 1st edition (February 1, 2005)
  • Language: English
  • ISBN-10: 1581154011
  • ISBN-13: 978-1581154016
  • Product Dimensions: 6 x 6 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #420,355 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Susan Abbott has been a fine art public relations consultant for more than 30 years and is the author of Corporate Art Consulting (1-58115-034-2). She lives in San Francisco.

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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

60 of 65 people found the following review helpful By A Customer on December 11, 2002
Format: Paperback
I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.
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15 of 17 people found the following review helpful By Midwest Book Review on June 10, 2005
Format: Paperback
The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.
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24 of 29 people found the following review helpful By A Customer on September 5, 2003
Format: Paperback
I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.
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10 of 11 people found the following review helpful By Judy Tillman on September 15, 2005
Format: Paperback Verified Purchase
I am writing a business plan to open an art gallery.

Even though I already know how to market service businesses,

I need to learn a lot about marketing an art gallery. I

found a trove of very good advice in this book. I appreciate

the easy layout and readability also. I expect anyone

with an art business can find ideas here.
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