Fine Art Publicity: The Complete Guide for Galleries and Artists (Business and Legal Forms) [Paperback]

Susan Abbott (Author)

Book Description

Series: Business and Legal Forms | Publication Date: February 1, 2005

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Editorial Reviews

About the Author

Susan Abbott has been a fine art public relations consultant for more than 30 years and is the author of Corporate Art Consulting (1-58115-034-2). She lives in San Francisco.

Product Details

• Paperback: 192 pages
• Publisher: Allworth Press; 1st edition (February 1, 2005)
• Language: English
• ISBN-10: 1581154011
• ISBN-13: 978-1581154016
• Product Dimensions: 9.1 x 6.2 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #286,203 in Books (See Top 100 in Books)
  • #93 in Books > Arts & Photography > Business of Art

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Customer Reviews

Most Helpful Customer Reviews

48 of 52 people found the following review helpful:

1.0 out of 5 stars Search Elsewhere, December 11, 2002

By A Customer

This review is from: Fine Art Publicity: The Complete Guide for Galleries and Artists (Paperback)

I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.

14 of 15 people found the following review helpful:

5.0 out of 5 stars A 'must' for aspiring artists and gallery owners alike, June 10, 2005

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Fine Art Publicity: The Complete Guide for Galleries and Artists (Business and Legal Forms) (Paperback)

The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.

22 of 26 people found the following review helpful:

5.0 out of 5 stars This book is great, September 5, 2003

By A Customer

This review is from: Fine Art Publicity: The Complete Guide for Galleries and Artists (Paperback)

I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.