The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist [Paperback]

Julius Vitali (Author)

Book Description

Publication Date: August 1, 2003

Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists.

Editorial Reviews

From Library Journal

These two new books guide the novice through the often painstaking but rewarding process of self-promotion. Vitali has successfully made a living from his art since 1979. Here he provides a comprehensive approach to organizing and building an art career. He includes information on everything from producing your own high-quality promotional slides to the best places to park when delivering a work in New York City. He offers tips on grant writing and working with the media for maximum exposure. Although the annual Artist's and Graphic Designer's Market and Photographer's Market are still more comprehensive references, there should be room on the shelf for Vitali's amazingly detailed and practical guide. President of a publishing services, product development, and licensing consulting firm, Moore describes strategies for success mainly in the commercial world of greeting cards and gift wrap. She gives advice on analyzing the market to discover what is most likely to sell to manufacturers and the general public. Negotiations of license agreements and the pros and cons of hiring a licensing agent are discussed. The second half of the book provides samples of various work-for-hire, license, and agent agreements. For licensing information in a concise form, libraries may want to stick with Caryn R. Leland's Licensing Art & Design (Allworth, 1995); the only advantages of Moore's book are additional sample agreements and a chance to see things more from the giftware manufacturer's viewpoint.?Judith Lesso, West Virginia Univ. Libs., Morgantown
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"There should be room on the shelf for Vitali's amazingly detailed and practical guide."

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Allworth Press; Revised edition (August 1, 2003)
• Language: English
• ISBN-10: 1581152817
• ISBN-13: 978-1581152814
• Product Dimensions: 9.1 x 6 x 0.6 inches
• Shipping Weight: 14.9 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #331,942 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars Making a Living as an Artist- The Real Deal, May 19, 2004

By 

Madeleine Troy - See all my reviews

This review is from: The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist (Paperback)

My copy of "The Fine Artist's Guide to Marketing and Self-Promotion" by Julius Vitali could not have arrived at a better time. I needed to approach numerous manufacturers to evaluate state-of-the-art video equipment for my own book project. The chapter on corporate support for the arts provided the right combination of factual information and inspiration that let me know I could anticipate a 75% favorable response to a request for product support.

This book prepares beginners for a life of living off one's own wits as an artist.It contains reasonably priced, low and high tech ways to promote your art on your own. It's required reading for anyone seriously planning on making a career in the arts. Art professors would do their students a big favor by making this book a required text.

Julius Vitali encourages artists to think of themselves as small business entrepreneurs, like painters of the Renaissance who ran their studios as businesses. In this revised edition, there are important chapters on running a home business efficiently, using media to get your work into the public eye, Internet marketing and making a career in Europe. Other chapters contain helpful strategies for exhibiting, grant writing, assembling a résumé and portfolio. I've been making a living as an artist for more than 25 years and this book taught me a lot of new strategies and unorthodox methods for marketing and self-promotion. It contains realistic information that could only be acquired from successful daily practice. Why start from scratch when you can get this type of help?

Making a career in the arts takes an aggressive approach to selling. Julius Vitali shows it can be done and how anyone can do it with straightforward, no-nonsense advice.

8 of 11 people found the following review helpful:

5.0 out of 5 stars Good information, August 28, 2006

By 

Kevin Saitta "Just a person who reads..." (USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist (Paperback)

I am a artist and bought this book to get more information on better ways to market and promote my work. This books offers very useful advice that is easy to understand and follow. If you are looking for ways to promote yourself and market your work this is a must read.

5 of 13 people found the following review helpful:

5.0 out of 5 stars Helpful and practical information, December 12, 2001

By A Customer

Amazon Verified Purchase

This review is from: The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist (Paperback)

The marketing and promotional tips offered in this book are practical and geared toward the profesional artist. Artists who seek a career in the world of fine art and developing a reputation are strongly encouraged to read this book. The advice is both easy to understand and will prepare the artist for the real world, not small-time futility.