Review
" The simplicity and insights Eric and Mike brought to the marketing process in their last book [Reality Marketing Revolution] have been repeated with the sales process in Fire Your Sales Team Today."
--Verne Harnish, Author,
Mastering the Rockefeller Habits " If you read this book you'll be convinced that you should rethink the way you market and sell. By implementing the strategies in this book, we have increased our sales productivity, customer success and our profitability."
--Peter Caputa IV, Director of Channel Sales & Marketing, HubSpot
This is an impressive message from contrarian marketers. It will challenge all entrepreneurs and marketers to consider the effect of their sales and marketing efforts on the future of their businesses."
--Jeffrey J. Fox, Bestselling Author,
The Transformative CEO " Customers don't want to feel like they are being sold. They want to feel like they are buying. This books teaches you strategies that combine marketing and sales to create a better customer experience enhanced revenue."
-- Shep Hyken,
New York Times Bestselling Author,
The Amazement Revolution''The simplicity and insights Eric and Mike brought to the marketing process in their last book [Reality Marketing Revolution] have been repeated with the sales process in Fire Your Sales Team Today.''
--Verne Harnish, Author,
Mastering the Rockefeller Habits ''If you read this book you'll be convinced that you should rethink the way you market and sell. By implementing the strategies in this book, we have increased our sales productivity, customer success and our profitability.''
--Peter Caputa IV, Director of Channel Sales and Marketing, HubSpot
''This is an impressive message from contrarian marketers. It will challenge all entrepreneurs and marketers to consider the effect of their sales and marketing efforts on the future of their businesses.''
--Jeffrey J. Fox, Bestselling Author, The Transformative CEO
''Customers don't want to feel like they are being sold. They want to feel like they are buying. This books teaches you strategies that combine marketing and sales to create a better customer experience enhanced revenue.'' --Shep Hyken, New York Times Bestselling Author, The Amazement Revolution
From the Inside Flap
In order to be truly remarkable and create the kind of company that gets people talking, you need to step outside of comfortable patterns and think about your business in new ways. Changing the way your company does business starts with a close look at the way you interact with your clients or customers. That means re-examining your sales and marketing
approach.
Eric Keiles and Mike Lieberman present three "big ideas" that will help you think differently about your sales and marketing efforts, lead your company to success, and leave the competition behind.
* Adapt to the dramatic shift in buyer behavior. As you probably know by now, the Internet has permanently changed the way people make purchasing decisions. Now that consumers have the power to research every purchase online with the touch of a button, companies both large and small need to rethink their sales and marketing approach.
* Transition to a guided sales process. The new consumer does not want to be sold. Instead of selling or pushing your company's products and services to every lead, you need to retrain your sales force to act as consultants who take time to understand each prospective customer's
pains, answer their questions, and guide them to the appropriate solution.
* Create a Revenue Department. For decades, companies of every size across countless industries have separated their sales and marketing efforts into two distinct departments:
one to drive customers to your door (marketing) and one to close the deal (sales). By combining your sales and marketing team members into a single, cohesive entity called The Revenue Department, you ensure that every member of the team works together to reach your
company's overall goals.
Creating positive change within your business structure may seem difficult. Whatever you do, don't stand still. Change is necessary to move your business forward.
As Confucius said: Every long journey begins with a single step. But there's one thing Confucius left out: If you don't start taking those steps now, before long the competition
will leave you behind.
Fire Your Sales Team Today offers new sales and marketing strategies to give you a head start on the road to success.
