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Of Firebirds & Moonmen: A designer's story from the Golden Age [Paperback]

Norman J James (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

May 22, 2007
"
This is a designer’s story from the Golden Age, of Firebirds and Moonmen. It is the author’s story of how, through chance and circumstance, he was to live a 13-1/2 year odyssey, working with the most talented people in General Motors, on two of the most exciting projects that anyone could ever dream of. At GM Styling, under Harley Earl, to become responsible for the design of the Firebird III, the gas turbine experimental car that, half a century later, can arguably be considered the arch-typical representation for the concept car. Then, to follow that, to become involved in the earliest serious development of manned and unmanned vehicles for lunar exploration, and for hardware that rests on the moon today.


The story is told in three parts. First is the early period, where hardships and family bonds temper and condition a polio survivor to abandon his high school preparation, to become a mechanical engineer, and to accept a college scholarship to study Industrial Design, an art curriculum, at Pratt Institute in Brooklyn, New York. This period continues, almost as a condensed course, on the fundamentals of design. Key elements evolve around the teachings of mentors Alexander Kostellow and Rowena Reed.

In the second phase, the author is in Detroit and the methods and politics of General Motors Styling, during the height of the Motoramas, are detailed. The design of the Firebird III is the heart of the book and is its reason for existing. As the last surviving member of the four principals in its design (Harley Earl, Bob McLean and Stefan Habsburg being the others), the author feels obligated to assure that the story behind those closed studio doors is told. The story progresses from the Firebird III’s inception, as a Harley Earl vision, through its design and build phase then to its Motorama film production, for presentation in the main ballroom of the Waldorf Astoria.

In the third phase, the author makes a career change, transferring to an aerospace organizational structure and accepting his role as a team player, responsible for carrying out his skills in the support of team objectives. Industrial design, conceptual and drawing skills are applied in the Mechanisms Group for the formulation of mechanical systems on manned and unmanned lunar exploration vehicles. The excitement of realizing that the group was “in on the ground-floor” of lunar exploration is only tempered now by a déjà vu feeling: of realizing that NASA is once again at that same point in time, planning for a return to the moon in 2024.

During this period, the author served under Sam Romano, who would later become the head the Lunar Roving Vehicle (LRV) program, with Dr. Greg Bekker as the Chief Scientist and Ferenc Pavlics as the mobility expert. These people, and others, are the Moonmen.

Of Firebirds & Moonmen is heavily documented with photographs, illustrations and graphics, which were prepared at General Motors as proposal and contract deliverables. They are supplemented with personal photographs and other graphics collected or prepared specifically for the book. All illustrations, corporate and personal, are by the author.


******
The book is a fun read, and many amateurs old enough to remember the early days of spaceflight will relate to the path James followed as a telescope maker and amateur astronomer
-Dennis di Cicco-

SkyandTelescope.com





******


Excerpts from the book are included in GM’s online living history – Generations of GM Wiki, in celebration of their centennial anniversary in 2008. The author’s contribution is on the Firebird III, its inception as defined by Harley Earl and its first ""flight,"" in filming for the 1959 Motorama in Mesa, Arizona.



Harley Earl –– Firebird III Concept Definition



Firebird III – Filming for Motorama



******
General Motors Styling from 1953 to 1961 is the subject of this interesting book by Norm James who worked there and had a major role in styling the Firebird III. All of th
--This text refers to the Kindle Edition edition.

Editorial Reviews

About the Author

The author was born and raised in Western New York State and has a bachelor's degree in Industrial Design from Pratt Institute in Brooklyn, New York. His first professional employment was with General Motors Styling, then with the GM Defense Research Laboratories, to work on lunar vehicles. Later he worked with Sundberg-Ferar on the design of L-1011 interiors and then with Rohr Industries/Goodrich Aerostructures on mass transit systems, surface-effects ships, the X-33 and aircraft engine nacelle and thrust reverser systems. He is semi-retired and lives with his wife in San Diego, California, while continuing to work at Goodrich Aerostructures in R&D. Suggested Caption for Author Image 109 words (w/caption) The author - an amateur astronomer and telescope builder

Product Details

  • Paperback: 218 pages
  • Publisher: Xlibris, Corp. (May 22, 2007)
  • Language: English
  • ISBN-10: 1425776531
  • ISBN-13: 978-1425776534
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #714,584 in Books (See Top 100 in Books)

More About the Author

The author was born and raised in Western New York State and has a bachelor's degree in Industrial Design from Pratt Institute in Brooklyn, New York. His first professional employment was with General Motors Styling, then with the GM Defense Research Laboratories, to work on lunar vehicles. Later he worked with Sundberg-Ferar on the design of L-1011 interiors and then with Rohr Industries/Goodrich Aerostructures on mass transit systems, surface-effects ships, the X-33 and aircraft engine nacelle and thrust reverser systems. He is semi-retired and lives with his wife in San Diego, California, while continuing to work at Goodrich Aerostructures in R&D.

 

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1 of 1 people found the following review helpful:
4.0 out of 5 stars SpeedReaders.info Review, December 23, 2009
This review is from: Of Firebirds & Moonmen: A designer's story from the Golden Age (Paperback)
Of Firebirds & Moonmen: A designer's story from the Golden Age

by Norman J James

If you were a newly-minted designer in the 1950s, the place you would want to go to work would be General Motors. Legendary Harley Earl ran his design division as his own private fiefdom, and his Knight's Errant were his designers. Assuming you were lucky and talented enough to become a part of Earl's design staff, what could be better than to be chosen to create a gas turbine-powered concept car for the General Motors Motorama? That was the position Norman James found himself in when the 25 year-old designer was put in charge of the Firebird III project in 1957.

James grew up in western part of New York State, his nerdy childhood filled with model rockets and homemade telescopes. He attended the well-regarded Pratt Institute in Brooklyn, New York and in the summer before his senior year was chosen as a design intern at General Motors. As these things happen, he ended up working on the Firebird II concept car under Bob McLean, and rather than return to Pratt for his senior year was asked to stay on working for GM. James managed to commute between Detroit and New York to finish his degree and work full-time at Design Staff.

Having worked on Firebird II, James was a natural choice for the Firebird III project. It was during this time that he met many of the men who would succeed Harley Earl to become the greats and near-greats of GM styling and the world of automotive design. Of Firebirds & Moonmen is filled with names like McLean, Bill Mitchell, Chuck Jordan, Stan Mott, Robert Cumberford and Stefan Habsburg, people who provided GM's vision into the 1960s and beyond. Having lived with the Firebird III for more than two years--drawing its distinctive shape, creating its body, working with engineering staff to produce drivable prototypes and becoming involved in the filming of the vehicle for its debut--we can sympathize with James' disappointment when he isn't invited to come to New York for the 1959 Motorama at the Waldorf-Astoria hotel.

Norman James' career took an interesting turn when, in 1963, he moved to the GM Defense Research Laboratories in Santa Barbara, California to work on lunar vehicles for the space program. The author includes many of his early sketches and drawings for lunar rovers and it is easy to see the evolution that ultimately led to the lunar exploration vehicles that Apollo astronauts took to the moon. James ended his design career working in the aerospace industry, including work on the Lockheed-Martin X-33 lifting body program.

Of Firebirds & Moonmen isn't a book for everyone. The author's memory for the details of his life is impressive, but perhaps not every reader will want to know the details of each apartment the up-and-coming designer lived in or his favorite place to eat. However, when the details concern the design process at General Motors and the intricacies of projects like the Firebird III, we are fortunate for the power of his reminisces. Unfortunately, the book has no index, making quick access to those interesting tidbits inconvenient.

Ultimately, what Of Firebirds & Moonmen creates is a record of what it was like to be a designer during GM's golden age. It is a memoir whose author was there when it happened and whose life, in all of its detail, provides a glimpse of how what was then the world's largest company produced some of its most iconic designs.

Copyright 2009, Kevin Clemens (speedreaders.info)
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Pretty Good Book- Of Firebirds & Moonmen: A Designer's Story From The Golden Age., May 1, 2009
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This review is from: Of Firebirds & Moonmen: A designer's story from the Golden Age (Paperback)
Nice book(sadly no color photos except cover,all are b&w) book, I have the softcover, the book could be a little boring and too technical at times,especially given the author's background, who is a very good designer and very intelligent. The book itself in the first few chapters tells about the author's upbringing, his school days, and then finally the good stuff, The GM firebird! which Is why I brought the book!(that is my bias!) and moon rover vehicles. It is a interesting read.
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