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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2nd Edition) Hardcover – February 19, 2014

ISBN-13: 978-0133382594 ISBN-10: 0133382591 Edition: 2nd
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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2nd Edition) + Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business
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Editorial Reviews

From the Back Cover

“This new edition of Firms of Endearment continues to break important new ground in understanding the power of capitalism to transform our world for the better. In the first edition, the authors… gave us an introductory quantitative analysis, and a set of rich stories that made the analysis make some sense. Now, they take a giant step forward. They give us a ’proof of possibility,’ grounding a new story of business in solid economic analysis and practical management thinking.”


—R. Edward Freeman, University Professor, The Darden School, University of Virginia


Today’s greatest companies are fueled by passion and purpose, not cash. They earn large profits by helping all their stakeholders thrive: customers, investors, employees, partners, communities, and society.


These rare, authentic firms of endearment act in powerfully positive ways that stakeholders recognize, value, admire, and even love. They make the world better by the way they do business—and the world responds.

 

They have created radically new rules. This extensively updated book will help you master those new rules, learn from their newest experiences, build your great firm of endearment, change the world, and succeed on every level that matters.

  • Build a high-performance business on love (It can be done. We’ll prove it.)
  • Help people find the self-actualization they’re so desperately seeking
  • Join capitalism’s radical social transformation—or fall by the wayside
  • Don’t just talk about creating a happy, productive workplace: do it
  • Honor the unspoken emotional contract you share with your stakeholders
  • Create partner relationships that really are mutually beneficial
  • Build a company that communities welcome enthusiastically
  • Help all your stakeholders win, including your investors

“Business has enormous potential to do good in the world. Much of the good is currently being done ‘unconsciously’ simply by creating products and services that people value, providing jobs, and generating profits. However, business can also be done much more consciously, with higher purpose and optimal value creation for all major stakeholders, while creating cultures that optimize human flourishing... Firms of Endearment points the way that all businesses should aspire to emulate and ultimately transcend. I am grateful to the authors for their landmark contribution...”


—John Mackey, Co-founder and Co-CEO, Whole Foods Market

 

Contains Dozens of New & Updated Case Studies Chosen through a Rigorous New Selection Process

 

Doing good is great business. In industry after industry, today’s best companies have discovered this—and they’re leaving their short-sighted competitors in the dust.

Firms of Endearment, Second Edition reveals how these remarkable companies are generating more of every form of value that matters: emotional, experiential, social, and financial. Not because it’s “politically correct,” but because it’s the only path to long-term competitive advantage.


These are companies people love to buy from, work for, and partner with. While others struggle, they are helping all their stakeholders thrive—and the marketplace has consistently recognized and rewarded them for it.

This extensively updated book will help you apply the hard-won lessons these companies have learned over years, even decades. You’ll learn how to combine a human-centered vision, resolute management, and an unswerving commitment to do right by everyone you touch—and how to translate these elements into astonishing levels of performance.

About the Author

Raj Sisodia is the F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also co-founder and co-chairman of Conscious Capitalism, Inc. He has a Ph.D. in marketing from Columbia University. Raj is the co-author of The New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. Raj has published seven books and more than 100 academic articles. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds, and Southern California Edison. He is on the Board of Directors of The Container Store and Mastek, Ltd., and is a trustee of Conscious Capitalism, Inc. For more details, see www.rajsisodia.com.

 

Jag Sheth is the Charles H. Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books, more than 400 articles, and is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. His book The Rule of Three (Free Press, 2002), coauthored with Raj Sisodia, has altered current notions on competition in business. This book has been translated into five languages and was the subject of a seven-part television series by CNBC Asia. Jag’s list of consulting clients around the world is long and impressive, including AT&T, GE, Motorola, Whirlpool, and 3M, to name just a few. He is frequently quoted and interviewed by The Wall Street Journal, The New York Times, Fortune, Financial Times, and radio shows and television networks such as CNN, Lou Dobbs, and more. He is also on the Board of Directors of several public companies. In 2004, he was honored with the two highest awards bestowed by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. For more details, see www.jagsheth.net.

 

The late David B. Wolfe was an internationally recognized customer behavior expert in middle-age and older markets. He was the author of Serving the Ageless Market (McGraw-Hill, 1990) and Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority (Dearborn Publishing, 2003). David’s consulting assignments took him to Asia, Africa, Europe, and throughout North America. He was widely published in publications in the U.S. and abroad. He also consulted to numerous Fortune 100 companies, including American Express, AT&T, Coca-Cola, General Motors, Hartford Insurance, Marriott, MetLife, Prudential Securities, and Textron.

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Product Details

  • Hardcover: 320 pages
  • Publisher: Pearson FT Press; 2 edition (February 19, 2014)
  • Language: English
  • ISBN-10: 0133382591
  • ISBN-13: 978-0133382594
  • Product Dimensions: 6 x 1.3 x 9.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #45,388 in Books (See Top 100 in Books)

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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Thomas Rausch on April 21, 2014
Format: Hardcover Verified Purchase
This book makes a strong case that the companies that are thriving in this age of change and uncertainty are the companies that focus on core principles, values and a purpose beyond simply making a profit. In this second edition, the authors dive more deeply into what makes these companies so special. Using the multiple stakeholder framework, the book present compelling data and stories to show how exceptional organizations add value to all stakeholder groups. Using the acronym SPICE, this book deeply delves into how new paradigm businesses serve the 5 major stakeholder roles: Society (and the environment), Partners, Investors, Customers & Employees to the synergistic benefit of all.

If you want to understand where the new paradigm of business is headed, read this book!
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Very good read. Glad to see a book that focuses on the humanistic qualities of companies. After all, if you take good care of customers, employees and other stakeholders, and act in a socially responsible way, the financials will take care of themselves.
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Format: Hardcover Verified Purchase
If you are interested in how to build a company that delivers on more than just the bottomline, Firms of Endearment is a tremendous resource. I've read it twice; the second time taking notes.
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2 of 3 people found the following review helpful By James E. Smalley on June 8, 2014
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Finally, holistic integral business explored as the wave of the future and the next step for capitalism! A must read
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1 of 2 people found the following review helpful By A A Davis on June 24, 2014
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This book is a chapter in a larger story around how businesses that embrace conscious capitalism grow beyond those that don't. Building long-term successful business requires the managers to work co-operatively with its stakeholders rather than against them. A real opportunity for business to review its purpose.
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2 of 4 people found the following review helpful By Elizabeth Hall on June 15, 2014
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Great principle and well written but it isn't a road map to follow if you are looking for ways to improve your company.
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0 of 1 people found the following review helpful By PeterKnoers on August 13, 2014
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Book delivers solid proof and reasoning: stakeholder focussed companies in the end always outperform one-sided, shareholder oriented firms
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