"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
Reading this book becomes addictive. Like small chocolates or fresh, hand-picked berries, there is something satisfying in every bite. Each one of the 106 concise, funny, insightful chapters begins with a relevant quote from some famous poet, philosopher, comedian or author, follows with a meaty discussion of the do's and don'ts of the subject, and ends with a list of action items or next steps. There's no fluff in this book whatsoever; it is straight to the point, and filled with the kind of guidance only a seasoned executive could have acquired. I highly recommend it.
3 of 3 people found the following review helpful
Format:Paperback
At the time of this writing, John Bradley Jackson is the Director of the Center for Entrepreneurship at California State University in Fullerton (CSUF). I have had the pleasure of working with him and his students at the center; a wonderful experience.
Jackson writes in a conversational style that is easy to read and to understand. His grasp of the need for focused marketing along with his up to date knowledge of how technology has changed our ability to market, will be invaluable to both new and experienced marketers. The layout of the book is also simple, comprising some 106 short chapters, some but one page, making it easy to read in "spurts" if you must and also making it easy to get back to information you want to review.
Perhaps the most compelling reason to appreciate this book is Jackson's insistence on marketing with integrity and focusing on the customers. As a long time sales and marketing manager for high technology companies, I can speak firsthand about the need to always have the customer's best interests at heart and to market/sell with integrity. The short term gains by over selling, or misrepresenting products will be greatly outweighed in damage to your personal credibility, company brand and product reputation. Throughout the book, Jackson makes the call for aggressive niche marketing with the utmost attention to integrity.
The reader will pick up many valuable, time saving "tips" for their marketing projects including, but not limited to, learning: what viral marketing methods are most effective; what direct mail might still be able to accomplish in lead generation; concepts on website optimization; how to retaining top sales talent; what to do about choosing a PR firm; some new ideas on utilizing social media; and even learn about some ways to use "outdoor" advertising.
First, Best or Different is well worth reading, not only for the target audience of the entrepreneur, but for established marketing personnel as well.
Jackson writes in a conversational style that is easy to read and to understand. His grasp of the need for focused marketing along with his up to date knowledge of how technology has changed our ability to market, will be invaluable to both new and experienced marketers. The layout of the book is also simple, comprising some 106 short chapters, some but one page, making it easy to read in "spurts" if you must and also making it easy to get back to information you want to review.
Perhaps the most compelling reason to appreciate this book is Jackson's insistence on marketing with integrity and focusing on the customers. As a long time sales and marketing manager for high technology companies, I can speak firsthand about the need to always have the customer's best interests at heart and to market/sell with integrity. The short term gains by over selling, or misrepresenting products will be greatly outweighed in damage to your personal credibility, company brand and product reputation. Throughout the book, Jackson makes the call for aggressive niche marketing with the utmost attention to integrity.
The reader will pick up many valuable, time saving "tips" for their marketing projects including, but not limited to, learning: what viral marketing methods are most effective; what direct mail might still be able to accomplish in lead generation; concepts on website optimization; how to retaining top sales talent; what to do about choosing a PR firm; some new ideas on utilizing social media; and even learn about some ways to use "outdoor" advertising.
First, Best or Different is well worth reading, not only for the target audience of the entrepreneur, but for established marketing personnel as well.
2 of 2 people found the following review helpful
Format:Paperback
I had great success using this book for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.
Prof. Nancy Merlino
Food Marketing and Agribusiness Department, Program Director
Western Collegiate Food Marketing Competition, Chair
California State Polytechnic University, Pomona
Prof. Nancy Merlino
Food Marketing and Agribusiness Department, Program Director
Western Collegiate Food Marketing Competition, Chair
California State Polytechnic University, Pomona
Most Recent Customer Reviews
First Best or Different Review
First Best or Different is an excellent book for anyone interested in entrepreneurship, marketing or really any aspect of business. Read more
Published 2 months ago by Mike Khatib
An Entrepreneur's Bible
I had the privilege to work alongside Prof Jackson as he was my Entrepreneurial Marketing Professor as well as my Venture Launch professor. JJ is a marketing guru. Read more
Published 3 months ago by Angeli M
Great book
I liked this book. It is very concise and informative and it delivers good tips for a wanna be or already an entrepreneur. Read more
Published 11 months ago by Mark
Excellent book for small business entrepreneurs.
"First, Best, or Different touched base on many important parts on how to run a successful business. Read more
Published 14 months ago by Thuong Nguyen Web/SEO Marketer
Libro de Cabecera
Este es el libro que todo vendedor y propietario de Negocio deve de tener para consultar y releer muy seguido para siempre mantenerse a la vanguardia, nos muestra muchos tips y... Read more
Published 16 months ago by Henry Calderon
A Book That Busy People Can Handle
This book is packed with excellent bite sized pieces of marketing tips for any busy person to handle. Read more
Published 17 months ago by Ctap
Morsels of Insight
As a former student of JJ, I can say that he has a wealth of knowledge that extends beyond what he has eloquently summarized in First Best or Different. Read more
Published 17 months ago by Samer Baroudi
You'll read it over and over again
This book is a great guide for small businesses, consultants, students, entrepreneurs and more. It is a fast paced, informative read that provides creative perspective at what it... Read more
Published 20 months ago by Rose Agracewicz
Great Collection of Marketing Information
We recently used this book for a marketing class. First, Best or Different provides relevant and current information of marketing. Read more
Published 23 months ago by S. Lawrence
Excellent book for entrepreneurs
An excellent book for any entrepreneur. This book details all the tools necessary to become successful in small business. Read more
Published 24 months ago by Kevin
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