"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
First, Best, or Different
and over one million other books are available for Amazon Kindle.
Learn more
| |||||||||||||||
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Buyer beware!,
By
This review is from: First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing (Paperback)
Reading this book becomes addictive. Like small chocolates or fresh, hand-picked berries, there is something satisfying in every bite. Each one of the 106 concise, funny, insightful chapters begins with a relevant quote from some famous poet, philosopher, comedian or author, follows with a meaty discussion of the do's and don'ts of the subject, and ends with a list of action items or next steps. There's no fluff in this book whatsoever; it is straight to the point, and filled with the kind of guidance only a seasoned executive could have acquired. I highly recommend it.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Niche Marketing for the Entrepreneur,
By
This review is from: First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing (Paperback)
At the time of this writing, John Bradley Jackson is the Director of the Center for Entrepreneurship at California State University in Fullerton (CSUF). I have had the pleasure of working with him and his students at the center; a wonderful experience.
Jackson writes in a conversational style that is easy to read and to understand. His grasp of the need for focused marketing along with his up to date knowledge of how technology has changed our ability to market, will be invaluable to both new and experienced marketers. The layout of the book is also simple, comprising some 106 short chapters, some but one page, making it easy to read in "spurts" if you must and also making it easy to get back to information you want to review. Perhaps the most compelling reason to appreciate this book is Jackson's insistence on marketing with integrity and focusing on the customers. As a long time sales and marketing manager for high technology companies, I can speak firsthand about the need to always have the customer's best interests at heart and to market/sell with integrity. The short term gains by over selling, or misrepresenting products will be greatly outweighed in damage to your personal credibility, company brand and product reputation. Throughout the book, Jackson makes the call for aggressive niche marketing with the utmost attention to integrity. The reader will pick up many valuable, time saving "tips" for their marketing projects including, but not limited to, learning: what viral marketing methods are most effective; what direct mail might still be able to accomplish in lead generation; concepts on website optimization; how to retaining top sales talent; what to do about choosing a PR firm; some new ideas on utilizing social media; and even learn about some ways to use "outdoor" advertising. First, Best or Different is well worth reading, not only for the target audience of the entrepreneur, but for established marketing personnel as well.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent Book- A Must For Anyone in the Marketing Field,
This review is from: First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing (Paperback)
I had great success using this book for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.
Prof. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State Polytechnic University, Pomona
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
