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A First Look at Communication Theory Paperback – March 7, 2011

ISBN-13: 978-0073534305 ISBN-10: 0073534307 Edition: 8th

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Product Details

  • Paperback: 608 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 8 edition (March 7, 2011)
  • Language: English
  • ISBN-10: 0073534307
  • ISBN-13: 978-0073534305
  • Product Dimensions: 9.9 x 8 x 0.8 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #13,219 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Em Griffin is Professor of Communication at Wheaton College in Illinois, where he has taught for the past twenty-six years and has been chosen Teacher of the Year. He received his bachelor’s degree in political science from the University of Michigan, and his M.A. and Ph.D. in Communication from Northwestern University. His research interest centers on the development of close friendships. Professor Griffin is the author of three applied communication books: The Mind Changers analyzes practical techniques of persuasion; Getting Together offers research-based suggestions for effective group leadership; and Making Friends describes the way that quality interpersonal communication can build close relationships. He also speaks and leads workshops on these topics in the United States, Singapore, and the Philippines. Professor Griffin’s wife, Jean, is an artist. They have two adult children, Jim and Sharon.

Customer Reviews

Easy to understand and helpful.
Walden Arizumi
I would have listed this book as "acceptable;" it has writing throughout and on the edges and the binding and pages in less than favorable condition!
Cory James Catalano
Book was good quality, dealer was good quality. received within a few days of ordering.
Michael Eldridge

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By sophizzle on November 14, 2011
Format: Paperback Verified Purchase
Author Em Griffin is able to make an interesting read out of communication theory, which has potential to be dry. Each of the theories covered in this text is interesting and relevant to daily life, well-supported with useful examples and valid data and explained with clarity. Sometimes the examples get too wordy for my taste, but in general the chapters offer solid overviews of theories. I've learned a lot from this text. I'm keeping it for future reference.
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Format: Paperback
It's a good textbook for communications class. It provide valuable perspectives on various communication theories that readers are able to apply in the marketing communications process. The illustrations of the content is concise and clear. Very easy to read. It's a great book to keep even after your class is over. An excellent book for cross-reference with this one is Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition. Not only is this book an abundant reference resources for your communications term papers and research projects but also is this book a good one to keep even after your class class is over. The book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. It provides online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization and bidding management with strategic planning and highly valuable tactics. The "Cognitive Search Marketing and Paid Search" also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind.Read more ›
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2 of 3 people found the following review helpful By Michael Eldridge on November 16, 2013
Format: Paperback Verified Purchase
Book was good quality, dealer was good quality. received within a few days of ordering. However, go to afirstlook.com and you can get all of the theories that are in the book with better explanation. its the books website and its free.
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By Dre Vega on July 8, 2014
Format: Kindle Edition Verified Purchase
Found everything I needed in the book!
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By Walden Arizumi on May 18, 2014
Format: Paperback Verified Purchase
Great book. Easy to understand and helpful. Easy reading and concise. I liked reading this book because it kept my focus.
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Format: Paperback Verified Purchase
The text arrived well before my semester started and was in great condition. This is a very complete text with lots of theories that can be applied to politics, relational issues and organizational flow within businesses. it provides a great general overview into the study of Communication Theory.
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By Ashley on May 16, 2013
Format: Paperback Verified Purchase
Boring confusing book. Was very well used when i received it but worked great for class had not highlighting or ink pen marks.
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1 of 2 people found the following review helpful By Silverwing on August 27, 2013
Format: Kindle Edition Verified Purchase
I decided to try buying my books as Ebooks this semester and it was definitely a good idea. My college gives every full time student a Mac or PC and this year they started adding iPad minis as well. Now I will always have my Ebook with me and I don't have to worry about lugging around 20+ lbs of books. I'm saving about $150 compared to buying used books, $300 if I bought them all new. And even better with this Comm Theory Ebook I was able to rent it for just the semester. It downloaded in just a couple minutes to both devices and I don't have to worry about returning it cause it will return itself. I would definitely suggest trying this to all college students. I'll try to add more at the end of the semester to say how it all worked for me.

A caution of warning, make sure that you only need the book and no other online resources that sometimes come bundled with printed versions of textbooks. I don't think that anything would come bundled with this book but I have seen reviews complaining that the customer also had to buy a separate item for other classes in different subjects.
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