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Most people spend most of their time in quadrants 1 and 3, while quadrant 2 is where quality happens. "Doing more things faster is no substitute for doing the right things," says Covey. He points you toward the real human needs--"to live, to love, to learn, to leave a legacy"--and how to balance your time to achieve a meaningful life, not just get things done. --Joan Price --This text refers to the Paperback edition.
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And I can't believe I just wrote a positive review of a self-help book. Trust me on how helpful this book can be.
The idea is to keep your activities primarily in the second category and to consciously choose activities because of what's important, not because of what's urgent. Covey et al also provide a list of the "Wisdom Literature" from around the world to help you ground your personal mission and life goals in the philosophies that have explored these ideas through the centuries. Don't try to read this book without allowing plenty of reflection time. After you've read the book, you'll allow plenty of reflection time for everything.