WE ARE FITFLOP. WEAR THE SHOES. RULE THE WORLD. At FitFlop, we believe that when your feet feel great, you feel like you can do anything. In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD midsole, and launched it in our first FitFlop sandal. Over twenty million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.) Our patent-pending, original MICROWOBBLEBOARD midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to help absorb shock, diffuse underfoot pressure, and make your feet feel amazing!
Our classic MUKLUK combines our ergonomically shaped, muscle-toning Microwobbleboard midsole with a breathable, deluxe sheepskin (shearling) upper.
Its instantly comfortable, fun, fashion-friendly and offers unbelievable underfoot cushioning.
WARNING: Our MUKLUKS can be a bit addictive!
FITFLOPTM - GET A WORKOUT WHILE YOU WALK
FitFlopTM footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlopTM sandals* can help:
- increase leg and bottom muscle activity (up to 30%)
- absorb more shock than a normal shoe (up to 22%)
- help realign ground force reaction closer to your joints (so you feel less ache in your hips and knees)
- reduce foot pressure
footwear has the potential to increase muscle activity in terms of duration and workload and instigates a more active foot profile. As such, we recommend that all FITFLOPTM
footwear be used progressively to avoid excessive muscle soreness.If you;
a) have any health concerns which you suspect may be aggravated by wearing them,
b) experience any discomfort as a result of wearing them,and/or
c) are pregnant, please consult a medical practitioner before starting or continuing to wearing FitFlopTM
*When compared to a control shoe. Case studies were performed on Microwobbleboard technology over a forty-eight month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at the Centre for Human Performance at London South Bank University (LSBU).