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The first FitFlop sandal was sold in 2007, after Dr. David Cook and Darren James (biomechanists at London South Bank University LSBU) collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) to create the world ’s first muscle-activating flip flop. Built with simple sport y looking upper straps and an ergonomically engineered Microwobbleboard midsole, the concept was a phenomenal – and global – success. So when fans began to send feedback detailing how ‘fantastic’ FitFlop™ sandals made them feel (subsequent research at Salford University uncovered our Microwobbleboard technology had remarkable underfoot-pressure diffusing and shock attenuating properties), Kilgore decided to take this technology and weave it into a full, multi-occasion footwear collection. Now boasting two patent-pending technologies: Microwobbleboard and Biomimetix midsoles, FitFlop’s goal is to create fun, energizing, beautiful shoes that – when you wear them – make you feel like you’ve got the world at your feet.
Our all-leather FF SUPERTONE sneaker has a cool, ageless, classic, go-everywhere style, and cleverly conceals the toning sole (so you can wear it without anybody knowing you're getting a workout). It has the same famous thigh muscle- activating, foot-flexing, bottom-benefiting biomechanics built-in, but it doesn't look like a shoe that's 'good for you'. Highly recommended as a'second' style for FitFlop sandal addicts!
Great casual shoe, wear them when travelling and never have sore feet even after an entire day of walking. Read morePublished 8 days ago by S. Nuttall
Love all my fitflop shoes! Great for someone who spends a lot of time on there feet.Published 1 month ago by JBsMom
Cute, well made shoe. Did not come in half sizes so it did not fit my feet. Had to return.Published 2 months ago by Kato_032698
Again if this shoe had the wobbleboard soul like the sandals it may have been given a higher mark. Tried size 8 first then returned it for a smaller size. Read morePublished 4 months ago by Mollye
Use the Fit Flop shoe when I travel; have red ones too and get lots of good compliments. Have red also.Published 5 months ago by Ann J. Shepherd
These are comfortable and they were big for me so I shared with a friend whose feet are bigger than mine. She liked them too. I plan to order more soon.Published 7 months ago by Tasha
I needed a wide toe bed, so these are ideal. You can wear these shoes for any occasion. Great for exercising. Read morePublished 12 months ago by Warwick
I love my new sneakers! My legs and feet immediately felt better. They're amazing. They give the sensation of walking on pillows. And the color is so fun. Read morePublished 14 months ago by Sharon R.