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The first FitFlop sandal was sold in 2007, after Dr. David Cook and Darren James (biomechanists at London South Bank University LSBU) collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) to create the world ’s first muscle-activating flip flop. Built with simple sport y looking upper straps and an ergonomically engineered Microwobbleboard midsole, the concept was a phenomenal – and global – success. So when fans began to send feedback detailing how ‘fantastic’ FitFlop™ sandals made them feel (subsequent research at Salford University uncovered our Microwobbleboard technology had remarkable underfoot-pressure diffusing and shock attenuating properties), Kilgore decided to take this technology and weave it into a full, multi-occasion footwear collection. Now boasting two patent-pending technologies: Microwobbleboard and Biomimetix midsoles, FitFlop’s goal is to create fun, energizing, beautiful shoes that – when you wear them – make you feel like you’ve got the world at your feet.
Our all-leather FF SUPERTONE sneaker has a cool, ageless, classic, go-everywhere style, and cleverly conceals the toning sole (so you can wear it without anybody knowing you're getting a workout). It has the same famous thigh muscle- activating, foot-flexing, bottom-benefiting biomechanics built-in, but it doesn't look like a shoe that's 'good for you'. Highly recommended as a'second' style for FitFlop sandal addicts!
It's my shoe of choice. The most comfortable shoe/sneaker I've ever purchased.Published 1 month ago by Rachel
I was recommended these shoes for my collapsed feet but didn't realize that they also work on the legs. I have bad legs so I couldn't wear them at all. Read morePublished 5 months ago by Fran
Great casual shoe, wear them when travelling and never have sore feet even after an entire day of walking. Read morePublished 6 months ago by S. Nuttall
Love all my fitflop shoes! Great for someone who spends a lot of time on there feet.Published 7 months ago by JBsMom
Cute, well made shoe. Did not come in half sizes so it did not fit my feet. Had to return.Published 8 months ago by Kato_032698
Again if this shoe had the wobbleboard soul like the sandals it may have been given a higher mark. Tried size 8 first then returned it for a smaller size. Read morePublished 10 months ago by Mollye
Use the Fit Flop shoe when I travel; have red ones too and get lots of good compliments. Have red also.Published 11 months ago by Ann J. Shepherd
These are comfortable and they were big for me so I shared with a friend whose feet are bigger than mine. She liked them too. I plan to order more soon.Published 13 months ago by TK2u