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Seventh Gen
Fitbit Aria Wi-Fi Smart Scale A Wi-Fi enabled scale that tracks weight, body fat percentage, and body mass index. Learn more

Fitbit Zip Wireless Activity Tracker, Magenta

from Fitbit
7,549 customer reviews
| 199 answered questions

About the Product

  • Tracks steps, distance and calories burned
  • Syncs automatically to your computer or select bluetooth 4.0 smartphones or tablets
  • Set goals, view progress and earn badges
  • Share and compete with friends throughout the day
  • Free iphone and android application
  • Sync stats wirelessly and automatically to your computer and over 150 leading smartphones

Frequently Bought Together

  • Fitbit Zip Wireless Activity Tracker, Magenta
  • +
  • Safety Leash for Pedometer (1) Unit. Helps Save Pedometers From Loss
Total price: $51.45
Buy the selected items together

Product Description


Product Description

Turn your everyday life into a fun path to fitness. Much more than a pedometer, zip tracks your steps, distance, and calories burned then automatically syncs the data to your Fitbit account. Whether online or through the Fitbit application, you can set goals and stay motivated to keep on your path to fitness with graphs, badges, and friendly competitions. Check to see how you compare with friends and family even provide a message to egg them on. Your stats wirelessly upload via computer or select mobile devices (like the iPhone 4S), so you will know in real time when you are close to a goal and when you've reached one.


How do I reset my tracker?

lf your tracker is not responding, it may be fixed by restarting.

  1. Open the battery door using the battery door tool and remove the battery.
  2. Wait 10 seconds.
  3. Place the battery back into the tracker with the "+" side facing up, and close the door.
  4. Your Zip will now be reset. You will see your tracker's version number, followed by a series of Fitbit Smilies. When you tap your tracker, you should be able to navigate through the screens as you normally would.

How do I reinstall the battery?

Your Zip's display is powered by a 3V coin battery, CR 2025. If your Zip won't turn on, it may be due to a drained or misaligned battery.

To reinstall the battery in your Zip:
  1. Insert the battery door tool into the rear door slot of your Zip and turn it counter-clockwise to unlock the battery door.
  2. Remove the door and battery.
  3. Reinsert your battery with the positive (+) end facing up, and replace the battery door.
  4. Insert the battery tool and turn clockwise to lock the battery door. The door should be flush with the rear of the tracker.

Manufacturer Contact Information

Customer support number - 877-623-4997

Product Details

Color: Magenta
Product Warranty: For warranty information about this product, please click here [PDF]| Manual [PDF]
  • Product Dimensions: 0.2 x 1.2 x 1.8 inches ; 0.3 ounces
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • Origin: China
  • ASIN: B0095PZHRC
  • UPC: 885191424695 898628002076 898628002175 885243252832
  • Item model number: FB301M
  • Batteries 1 CR2 batteries required. (included)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7,549 customer reviews)
  • Amazon Best Sellers Rank: #1,229 in Health & Personal Care (See Top 100 in Health & Personal Care)
  • Product Warranty: For warranty information about this product, please click here [PDF]

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From the Manufacturer

Online & mobile tools

Syncs stats wirelessly and automatically to your computer and 150+ leading smartphones – including Android, iOS and Windows.

Set goals, log food, see progress, analyze trends and earn achievement badges through your mobile and online dashboard.

Share and compete with friends and family on the leaderboard and in new Fitbit challenges.

Fitbit Zip

Wireless Activity Tracker

Get a kick out of fitness with this little device. It tracks your steps, distance, and calories burned – and syncs those stats to your computer and select smartphones. In doing so, it celebrates how much more you do each day. Zip encourages you to set goals, challenge friends, and go farther - one step at time. That's how you turn everyday life into a social, achievable, awesome path to fitness.

  • All-day activity
  • Tap display
  • Wear + water-resistant
  • Long battery life

All-day activity

Track steps taken, distance traveled and calories burned.

Tap display

See daily stats and time of day just by tapping the display.

Wear + water-resistant

This colorful, comfortable, water-resistant clip fits securely onto clothing.

Long battery life

The replaceable watch battery lasts up to 6 months for easy wear without recharging.

Category Everyday Everyday Everyday Everyday Active Performance
Steps, calories, Ddstance
Sleep quality & silent alarm
Floors climbed
Active minutes
Caller ID
Continuous heart rate
Music control & notifications
GPS tracking

Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

2,096 of 2,146 people found the following review helpful By Nanotubeman on December 7, 2012
Color: Charcoal
(Updated Oct 8 2013, lost Zip; vs iPhone 5s)
(Updated Mar 7th 2013)

My life is 8+ hours on a desk every workday. I got a treadmill 6 months ago but find myself often with excuses not to stand on it but rather in front of the computer in my den most of the nights. I crossed shopped the Fitbit one and decided to buy a pair of this Fitbit Zip for me and wify two weeks ago. I got to say, this idea works wonders. Nothing motivates me better than keeping a little score of myself. Now I know I walk 4k~5k a day and I spend ~30 minutes everyday at home to walk that extra couple miles to get my 10k steps. Already lost 2 lbs. My wife hits almost 12k a day and I don't know if I'm able to catch her soon.

Let me tell you why the Zip is perfect, rather than a pedometer, or the better Fitbit One model:

1. It IS a pedometer that is zero-maintenance! That is the single most important feature. It has no buttons and requires nothing from you other than keeping it on yourself. It auto-resets to zero at midnight and constantly syncs data online. Old school pedometers need to be reset and recorded manually, enough for lazy people like me to stay away.

2. It syncs with my iPhone 4s using the low-power Bluetooth 4.0 (by the way a very new, high-tech mode) about every 40 minutes or every time when I fire up the Fitbit app. Again nothing is needed from me. This single handedly beats all the Nike band, Jawbone Up or the old Fitbit where you need to plug in something to sync. One thing to note: the iPhone Fitbit app does not sync to the Fitbit Zip in the background by default, just remember to go into its settings and turn it on. When on, the app doesn't need to be in the front. You don't even see the Fitbit in the Bluetooth device list. Everything just works.

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1,142 of 1,216 people found the following review helpful By Trivii on April 24, 2013
Color: Charcoal

I am employed by a major US Cell Phone carrier (Desk Job) and the FitBit Zip made our list as "Accessory of the Month" in February. I had wanted one since August, so I finally picked one up. Now my hopes were not all that high, I have used pedometers before (they usually vanish into the nine hells of the laundry room) and to be honest don't do much to inspire me and usually make me self conscious because you can HEAR them chime when you move.

No such Issue, I clip it on my bra with the display facing in, and it doesn't even disrupt the line of my clothes. Vanity satisfied, the price tag had me careful not to wash it.

I love this thing so much FitBit SHOULD Hire me.

Pros: Size, color selection, the mobile App and website.

FitBit has made their little corner of the market by making it social, a way to be exercise buddies with pals in the Military no matter how far apart we are. Your account with FitBit can be connected to your FaceBook account, HUGE Plus.

When you use the App you can track your calories (Just like MyFitness Pal) and Track your water (food diary). BUT when you get close to your CUSTOMIZED goals, the App will send you an Alert. "Almost there, 200 steps to go!" You can earn badges, and if you are at all competitive its a great asset when you don't have an exercise buddy.

They also send you a weekly e-mail, summarizing your highs and lows and average caloric intake. (Sold Yet?) If you are on a weight-loss program or working with a Trainer of Physician these updates can be forwarded straight to them. Diabetic? Talk to your doctor about it, walking encourages circulation, gotta fight nerve damage!
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241 of 273 people found the following review helpful By S. Huckaba on July 2, 2013
Color: Charcoal
My husband and I purchased the two pack in January 2013. It was love and friendly competition until April. We linked our profiles and competed for the most steps thus motivating each other while he traveled.
May 2013 the first one stopped. Battery tester indicated the battery was still very good but the Zip would not cut on. We went through the FAQ steps online for resetting the device with no luck. Contacted customer support which you must do from your profile online. After several messages back and forth another Zip was sent to us. June 2013 the other Zip died. But the second one went through a longer death with moments of awake and death with losing steps between. Contacted support again and another is on the way. Their customer service is different than usual but it ROCKS!

Mid June I purchased a Fitbit One (gave working Zip to husband while waiting for replacement) and so far I have to say it is worth the extra money. The One recharges via USB while the Zip takes $6 batteries about every six months. The One also tracks stairs (floors) & sleep, although the sleep tracking is nothing to write home about. As for the "floor" tracking; I walk the hilly neighborhood to the pool and back daily. I am getting "floor" credit for those big hills and the bigger the hill the more credit. I'm finding that motivating to make the walk vs easy drive. Another motivation in the One vs the Zip is that flower you see in images; the longer you stay active the taller the flower gets. Sit down for too long and that flower will shorten. The screen on the One also lights up so it is visible in low light situations. For additional motivation you can set messages to appear on the One.
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Most Recent Customer Reviews

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Fitbit Zip Wireless Activity Tracker, Magenta
This item: Fitbit Zip Wireless Activity Tracker, Magenta
Price: $49.75
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