In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission.
Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.
"Mal Warwick has done it again! Read this book and follow the five strategies--and you will be certain of success. Whatever stage you are in your career, this book will chart a precise road map for greater production and towering results. The field's most prolific writer makes it marvelously understandable in a book that's easy and fun to read." (Jerold Panas, consultant and author of Mega-Gifts and Born to Raise)
"Mal gets right into the subject with pointed clarity--a Warwick trademark I value highly. He addresses his topics point by point, explains each, demonstrates how they work with realistic examples, and moves on quickly. You want to keep reading to his next point to see where it leads. You don't have to agree but you will have to think about how each point might be used in your own organization.... Mal moves up the bar again with new performance evaluation and measurement tools by demonstrating how his five strategies spell fundraising success." (James M. Greenfield, author of Fund-Raising: Evaluating and Managing the Fund Development Process)
"Warwick's newest book mixes effective techniques he has tested over decades and his clear analysis of human motivations. Veteran fundraisers will get Warwick's invaluable worksheets to evaluate their work. New professionals will get a candid portrayal of the pitfalls to avoid. Everyone will get a great overview of fundraising to make the best choices about raising money for permanent, powerful organizations." (Joan M. Flanagan, consultant and author of Successful Fundraising)
"Warwick's extensive experience in nonprofit consulting is evident in this practical guidebook on fundraising. Particularly helpful are the case examples which illustrate his five fundraising strategies and the pitfalls inherent in adopting strategies that are inconsistent with the organization's mission and long-term goals. The book is an easy read for those interested in nonprofit development, whether or not they are experienced fundraising professionals." (Paulette V. Maehara, CFRE, president and CEO, National Society of Fund Raising Executives)
From the Inside Flap
In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission.Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.
Since July 2010, Mal Warwick has worked as Managing Director of the One World Futbol Project, a social enterprise he helped establish in Berkeley, California. One World Futbol manufactures and distributes a revolutionary new soccer ball designed to withstand the harsh conditions prevalent in refugee camps, war zones, and impoverished inner-city neighborhoods and rural villages.
The One World Futbol responds to two widespread problems: the vulnerability of standard soccer balls, which are often destroyed within days or even hours in rough terrain, and the environmental impact of the millions of discarded soccer balls that end up on trash heaps or landfills (an estimated 20 million annually in Africa alone).
Previously, Mal distinguished himself through his contributions to the nonprofit sector as one of the world's leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector.
He is the author of Fundraising When Money is Tight: A Strategic and Practical Guide for Surviving Tough Times and Thriving in the Future, which was released in March 2009 by Jossey-Bass Publishers.
Mal has written or edited a total of nineteen books, including the standard fundraising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters, both of which are now in second editions. His two books on fundraising strategy--The Five Strategies for Fundraising Success and (with Steve Hitchcock) Ten Steps to Fundraising Success--are in use throughout the world as strategic planning guides for nongovernmental organizations.
Mal is the founder and chairman of Mal Warwick Associates (Berkeley, CA, and Washington, DC), a fundraising agency specializing in direct response fundraising and marketing. The company has served nonprofit organizations since 1979. Mal also founded its sister company, Response Management Technologies, Inc., a data processing firm for nonprofit organizations, and was a co-founder of the telephone fundraising firm, Share Group, Inc. (Somerville, MA). In 1994, he co-founded Donordigital (San Francisco, CA), which assists nonprofit organizations with online fundraising, marketing, and advocacy. In 2008, Mal Warwick Associates acquired Donordigital, and the two firms are now working in tandem to pioneer new approaches in integrated, multi-channel fundraising.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Berrett-Koehler Publishers, 2006) with Ben Cohen, co-founder of Ben & Jerry's. Along with Cohen and others, he was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he was elected to its board and served as Chair (2002-2006). He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.
Until February 2011, Mal edited the free monthly electronic newsletter, Mal Warwick's Newsletter: Successful Direct Mail, Telephone & Online Fundraising™, which had more than 10,000 subscribers in 69 countries. During his fundraising career, he was widely in demand as speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries. He spoke annually for extended periods at the International Fundraising Congress (The Netherlands), the International Workshop on Resource Mobilisation (Thailand, Malaysia, and India), the Hemispheric Congress on Fundraising (Mexico), and the Association of Fundraising Professionals' International Conference on Fundraising (U.S.). He also speaks on the topic of socially responsible business at leading business schools in the USA as well as for groups of business owners and executives.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates were responsible for raising at least half a billion dollars--largely in the form of small gifts from individuals.
Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2009 and 2010, he co-founded and chaired the International Fundraising Congress Online, the world's first virtual fundraising conference, involving more than 400 sites in 42 countries, and he served as chair of its successor, Fundraising Online 2011. Previously, in 2007-8, he served as Chair of that event's sponsor, the international Resource Alliance (London, UK). The Resource Alliance is the organizer of the annual International Fundraising Congress in The Netherlands and a leading force globally in developing the fundraising capacity of nongovernmental organizations to build civil society. Having helped establish one of its two predecessor organizations in the early 1980s, he was also an active member of the Direct Marketing Association Nonprofit Federation (Washington, D.C.). He also served for ten years on the board of the Association of Direct Response Fundraising Counsel (Washington, D.C.), two of those years as President.
In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.
Mal chairs the board of Great Nonprofits (San Francisco, CA), which is partnering with major institutions to bring the voice of donors, volunteers, and beneficiaries to the forefront in evaluating the impact of nonprofit organizations. He is also a member of the advisory boards of several companies, including Mission Research (Lancaster, PA) and GoldMail Inc. (San Francisco, CA).
Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. Early in the 1990s, he co-founded the Community Bank of the Bay, the nation's fifth community development bank, and the Berkeley Community Fund, where he served on the board (with one year as its president) until 2006. He also served for 11 years as Vice-President of the Board of the Berkeley Symphony (1991-2002).
In 2006, Mal was awarded the Benajmin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community. Mal joined environmental leader David Brower, celebrated chef and restaurateur Alice Waters, renowned orchestra conductor Kent Nagano, and other notable Berkeleyans as a recipient of the award.
He is the grandfather of Dayna, Iain, Matthew, Gwen, Andrew, Kaleb, and Benjamin.
This review is from: The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series) (Hardcover)
The Jossey-Bass Nonprofit & Public Management Series adds another excellent resource with the publication of Mal Warwick's book, The Five Strategies for Fundraising Success: A mission-based guide to achieving your goals.
The central thesis of this nearly 300-page volume is that the way you raise funds for your organization can help you achieve your mission. Warwick finds that too often organizations tie their fund raising to short-term, fiscal year goals that require fund raisers to "get the money in the door now" rather than taking the time to cultivate donors for larger, future gifts.
In The Five Strategies, Warwick introduces the reader to the GIVES System, a method for analyzing, planning and evaluating an organization's fundraising strategy. The strategies are: Growth, Involvement, Visibility, Efficiency and Stability, hence GIVES.
In discussing Growth as a fundraising strategy, Warwick is not focusing on raising more money per se, but rather on broadening the donor base, having more donors next year than this year, and still more the year after that. A Growth strategy, according to this book, is dynamic and is characterized by audacious goals, bold leadership and low entry-level gifts.
Involvement as a strategy takes organizations beyond seeking gifts from donors to building stronger relationships with them. When supporters are active and committed, organizations can raise far more money. Organizations for whom public opinion is crucial are encouraged to adopt a Visibility strategy. Characteristics of the strategy are broad public interest, many stakeholders and brand identification.
Raising money at the lowest possible cost per dollar raised is the key to an Efficiency strategy. Planned giving, major gift programs, foundation and corporate grant solicitation and monthly giving are among the tactics that can be employed in an efficiency strategy. Warwick warns, however, that efficiency isn't always the best approach. A careful analysis of the organization's strategic choices is required.
Endurance is the core attribute of the Stability strategy. Among the tactics that can be used in a stability strategy are to build an endowment fund; employ electronic funds transfer (EFT) for fulfillment of donor pledges and engage in diversified fundraising activities.
Selecting a strategy must take into account the life cycle of the development program, the age of the organization, or both. For each of the five strategies, Warwick provides several real-life examples, not all of them success stories. This is very helpful for understanding how it might work and in identifying potential pitfalls. Warwick points out that a single strategy is not likely to remain appropriate for all time for any given organization.
The book provides details on how to pick the right strategy for your organization, common obstacles to implementing the strategies, what fundraising tactics will work with each strategy and how to evaluate your strategies.
My only disagreement with Warwick is in his definitions of vision and mission. He defines vision as why your organization exists and mission as what it does. I see the mission as clarification of purpose and an indicator of why the organization is doing what it does, while vision is what the organization aspires to look like after it succeeds in implementing its strategies and achieving its potential. That difference of opinion aside, I think the book is a wonderful resource for everyone involved in the fundraising effort, from CEO's to development officers to board members to donors themselves.
Warwick's previous books have been related to direct response fundraising and most are "How-To" books. If you are looking for a book that provides a formula or set of instructions, The Five Strategies is not it. What you will find in this book, however, is a way to think strategically about your fundraising efforts. Mal Warwick's hope with The Five Strategies is that he can help those who work for and on behalf of not-for-profit organizations understand the consequences of the resource allocation choices they face and do a better job raising money for a sector that never has enough.
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5.0 out of 5 starsRaising Money? Start here!, May 2, 2002
By A Customer
This review is from: The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals (The Mal Warwick Fundraising Series) (Hardcover)
I'm using this book as a crutch in my volunteer activities with a local non-profit. It's excellently written and helps as a primer for both the strategic and tactical parts of our efforts. I highly recommended as a starting point and a reference for any individual or group that is looking for a good framework to help approach the highly-complex and difficult world of getting the fuel to make a non-profit successful.
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First Sentence:
Why do you do what you do? Read the first pageKey Phrases - Statistically Improbable Phrases (SIPs): (learn more)
emerging strategic plan, thousand new donors, monthly sustainer program, fundraising ratio, donor acquisition program, classical symphonic repertoire, donor attrition, initial test mailing, telephone fundraising, institutional fundraising, fundraising efficiency, fundraising revenue, fundraising tactics, fundraising program, five strategies for fundraising success, ten benchmarks, fundraising costs, community advisory council, active donors, fundraising methods, fundraising strategy, acquisition mailings, fundraising goals, fundraising techniques, subject blank
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Potential Plus, Visibility Strategy, Conductor's Club, Save the Trees, Silver City Symphony Orchestra, Citywide Community Hospital, Stability Strategy, Nature Forever, Penny Potlucks, Factor Score Weight Total, Northern College, Young Entrepreneurs, United States, Big Picture, North America, Save the Wombat, Kentucky Flu, Radio Kansas, Shark River, United Way, Potential Applications of Fundraising Tactics, Tactic Application, Visibility Strategies, Growth Strategies, Stability Strategies
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