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Fizz: How Soda Shook Up the World Paperback – November 1, 2013
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Top Customer Reviews
“Fizz” is informative and useful. Think of the pick-up lines you can use “Let me tell you about the Schweppes in your gin and tonic.” Or “Did you know that Perrier comes from the spring near where Hannibal paused in 216 BC with forty-six thousand troops” But “Fizz” is not just a fascinating list of facts but the story of carbonated water. It is readable and enjoyable.
Getting CO2 to stay in solution with water is easier than it sounds. Carbon dioxide just doesn't want to dissolve into water and many people attempted, and failed, to undertake the process. Finally an individual figured out the way, and that was the start of the soda that we know today.
Because the water with the minerals added didn't taste very good, and because people have a craving to try new things, various flavorings were added to the soda water to make it distinct and palatable. Since there were no bottles available that could withstand the pressure, soda fountains were set up in drug stores which created their own versions of various combinations.
To put it simply, there was a lot of attempts to create new flavors, but only a few succeeded. And once it succeeded, there was a scramble on to imitate it. In the years that followed, cola wars broke out and a number of companies were going after each other. In addition, the Federal government decided to look for adulterants, so they, too were in the mix. And what we have today are the major companies we all know and love to hate. There are some boutique upstarts, but they really never put much of a dent into the sales of the big companies.Read more ›
Who would think that fizzy, flavoured water could be such a large economic powerhouse, touching the everyday lives of so many people and, at times, coming under criticism for contributing to expanding waistlines and creating health problems. Carbonated water itself was not new but its commercialisation and development is a textbook example of business development and social change.
This book provides a great, comprehensive and detailed history of carbonated drinks, soda or whatever you wish to call it. The author has carefully balanced the need to provide a detailed, authoritative resource with readability, accessibility and reader engagement. Thus this is a great general book for the curious reader as well as a terrific academic resource for those who need this sort of informational springboard, boosted by a massive section of bibliographic notes and reference resources.
Reviewing a book of this kind is always a difficult task as there is no real measurable metric other than was the individual reader better informed or entertained after reading it. Yes, would be the clear answer in this case and certainly it did get the old grey cells whirring a little afterwards too so one can add "thought provoking" to this book's credit. The book's price (even before discounting) is a great deal for such an interesting read that you don't even need to like soda to enjoy it. For the sheer general knowledge alone it is worth it. It is not a book written by an enthusiastic fan so whether you are an overactive soda consumer, a trenchant critic of soda drinks or something in between you will surely find "Fizz" to be a very filling infusion to your mind.
Most Recent Customer Reviews
Really insightful and fun book. Lots of good information and very interesting stuffPublished 14 months ago by Amazon Customer
I found this book absolutely fascinating. A very comprehensive history of carbonated beverages. I lost count of how many times I said " I didn't know that"Published 21 months ago by Michael B. Barnes
I enjoyed this book. It was easy & fun to read, and the history of soda in our culture was truly fascinating. I would recommend this book.Published on March 29, 2014 by Eric
Funny history of soft drinks. All the major players are here, and the history of how they got started.
If you're a nerdy history buff, this is for you.
Awesome story. My dad loved reading it and found the nostalgia interesting. Great gift!Published on March 26, 2014 by VLD13