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Flash 99% Good: A Guide to Macromedia Flash Usability
 
 
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Flash 99% Good: A Guide to Macromedia Flash Usability [Paperback]

Kevin Airgid (Conductor)
4.3 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

One-Off March 15, 2002
-- Discusses the balance between design and usability from the perspective of a Flash designer and an information architect
-- Drills down into usable navigation design in Macromedia Flash
-- Focuses on good content by providing design approaches to typography, graphics, and animation
-- Provides readers with unique content on user testing for Flash applications
-- Includes interviews with leading Flash designers and usability experts
-- 4-color design highlights usability examples

Editorial Reviews

Amazon.com Review

In an October 2000 article, "Flash 99% Bad," usability guru Jakob Nielsen wrote, "About 99% of the time, the presence of Flash on a website constitutes a usability disease." Flash 99% Good: A Guide to Macromedia Flash Usability is a new look at the good and the bad of Flash today. Authors Kevin Airgid and Stephanie Reindel, a developer/designer and information architect, respectively, counter that, with a knowledgeable implementation of Flash, "form and function can coexist." Let’s face it, there’s a lot of indulgent Flash out there, and whether you’re the client, the project manager, or a member of the creative team, you may want to read this before you start your next project.

The book is not really a how-to; it’s more like a critique (or harangue) accompanied by screenshots (in color), personal asides, and interviews (for example, Adries Odendaal of the entrancing Wireframe Studio and even Kevin Lynch, Chief Software Architect at Macromedia). Topics include knowing your audience, creating clear navigation (including a usable "back" button), providing workable content (for example, enabling a print feature, bookmarking, Flash forms), accessibility issues, and the future of Flash. And there’s a chapter-long case study of one of Airgid’s designs (iconideas.com), which makes interesting reading. Makeovers are always fun.

The book is stridently opinionated. For example, they write, "Designers naturally rank color, shapes, and typography above information flow, usability, and download time." (If you’re a designer you may "naturally" bristle at that remark!) Oddly, these reductive comments make the book more interesting, like a line drawn in the sand--you want to see how they prove themselves worthy of painting such blatant stereotypes.

And they manage that with lots of advice, some of which you’ll adopt in your own work, some of which you’ll scoff at, and some of which is already moot with Flash MX (for example, aspects of accessibility design). Flash 99% Good offers experience-backed insights, plenty of personal pet peeves, and expert interviews. You may not always agree with what they prescribe, but they’ll make you think twice before you whip up your next Flash brainchild. --Angelynn Grant

From Library Journal

Older patrons are attracted to audiovisual material on the web, but this video unfortunately misses the mark. It only covers usage of AOL which the narrator consistently conflates with the Internet. Shots of computer screens are blurry, nearly unreadable, and often cut off at the edges. Explanations are incomplete and, in some cases, incorrect (a modem, for example, is defined as "a piece of software"). Not recommended.
Copyright 2002 Reed Business Information, Inc.

Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill/OsborneMedia; 1st edition (March 15, 2002)
  • Language: English
  • ISBN-10: 0072222875
  • ISBN-13: 978-0072222876
  • Product Dimensions: 9.3 x 7.6 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,326,034 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
4.3 out of 5 stars (6 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
4.0 out of 5 stars A book I really enjoyed, April 28, 2002
This review is from: Flash 99% Good: A Guide to Macromedia Flash Usability (Paperback)
I've been waiting for a book that dealt with usability as it relates specifically to Flash for a long time now. I manage a web development team and am constantly having to address the issue of "should we or shouldn't we use Flash for this project...". While a good majority of this book simply confirms what I think I already knew, there are many parts of the book that bring up some really good usability-related points that I just hadn't thought of. I'll be using this book as a reference to refer back to when future issues arise on when and how to use Flash in our projects. Overall, I really enjoyed reading this book.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Say It Like It Is!, March 22, 2002
By A Customer
This review is from: Flash 99% Good: A Guide to Macromedia Flash Usability (Paperback)
Both Kevin and Stephanie do a superb job illustrating the potential for some highly usable Flash websites. Their experienced viewpoints are fresh and innovative and the text never dulls. The honest opinions expressed in numerous interviews by well-renowned "Masters of Flash" make this book a unique addition to any library.

The authors are candid and never tread lightly around Flash usability issues that have for some time polarized the information architecture and design communities. The concepts are easy-to-grasp, but never condescending. In the tradition of David Siegel (Secrets of Successful Web Sites) and Jakob Nielsen (Designing Web Usability), this book is truly for everyone.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Bravo!, April 4, 2002
By A Customer
This review is from: Flash 99% Good: A Guide to Macromedia Flash Usability (Paperback)
Flash 99% Good: A Guide to Macromedia Flash Usability is very helpful with navigation and design. The authors have made the book extremely readable...professional, but not so "techy" that a reader's interest is lost. Personal interviews target situations and thoughts that many have experienced. Summaries and fast facts at the end of the chapters provide valuable information in a clear, concise manner.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
occaecat cupidatat non proident, aute irure dolor, pixel fonts, navigation labels, usability standards, usability guidelines, primary navigation, minim veniam, information architect, navigation items, navigation scheme, usability problems, usability experts, usability principles, ipsum dolor sit amet, user testing, navigation elements, browser toolbar
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Macromedia Flash, Internet Explorer, Amnesty International, Bennington College, Did You Know, Flash Kit, Flash Usability Fast Facts, Know Your Audience, Know Your Goal, Pizza Hut, United States, Bandwidth Profiler, Microsoft Net, Robert Penner, Star Wars, Action Script, Adobe Photoshop, Anniversary Flash, Stanley Kubrick, The Space Odyssey Explained, Ultimate Lover
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