More than just a programming guide, this book takes you step by step through the process of gathering and preparing content, asking the right questions, determining the scope of the project and writing the project proposal. The authors cull from their professional experience of running their own digital media company to explain the special considerations in deploying Flash video applications, presenting ideas for solutions as well as tips for avoiding the most common pitfalls.
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From the Back Cover
If your site needs video, you need this book
Now there's a single definitive source for everything Flash developers need to know to integrate cutting-edge video into a website—seamlessly. Whether your Flash skills focus on design or programming, this guide helps you with every phase from writing the project proposal to deploying finished applications. A step-by-step workflow directs you through setting up a work environment, designing applications, using ActionScript 2 and 3, Flash® Media Server 2, and every stage in between. Packed with tried-and-true solutions and detailed code examples, it's exactly what you need to deliver interactive video to your clients.
- Understand your clients' needs and ask the right questions to determine the scope of their projects
Obtain source video and optimize it for Web-based playback
Develop a site or Web application that incorporates video
Create and skin a player with Flash in both ActionScript 2 and ActionScript 3
Explore hosting requirements, server options, and streaming vs. progressive download delivery
Publish your site and enable the client to update it with automated tools
Learn how to create full-featured video players with custom-designed skins
Develop professional interactive video applications that utilize the power of ActionScript 2 and 3
About the Author
Lisa Larson and Renée Costantini are cofounders of the digital media firm go:toGroup Inc. As technical director, Larson specializes in Flash video development and was featured as one of ten established developers in Adobe's "Flash: Ten Years, Ten Perspectives." Creative director Costantini is an expert in user interface design and usability. go:toGroup has worked with many start-ups as well as companies like Adobe, L'Oreal, and Microsoft.
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Customer Reviews
Most Helpful Customer Reviews
9 of 10 people found the following review helpful
Format:Paperback
As video prolieferates on the Web, developers who want to add Flash video to their resume are going to need this book. It is definitely for intermediate to advanced users, but that's exactly what's needed for all of the nuances that go into Flash video. So if you're a newbie in either Flash or video, you might want to pump some intellectual iron before jumping in at this level.
The materials covered range from project planning to using bitmaps to create special effects and everything in between. One of my favorite gems in this book (in addition to all of the great graphics) is Jim Kremens contribution of a hand-built player using a Model View Controller design. It is a delight to behold and kicks up everyone's skills a notch or two. Also, it gives the reader and excellent player for customized player design. The examples are written in both ActionScript 2.0 and 3.0 so that in this period of transition between the two versions, you not only pick up techniques for writing Flash Media Server code but some ActionScript 3.0 to boot.
So if you're looking to start doing Flash video professionally, this is going to be an important step to take. Besides, it's clear and well-written; so that always helps. If you like this stuff like I do, you'll have a lot of fun as well.
The materials covered range from project planning to using bitmaps to create special effects and everything in between. One of my favorite gems in this book (in addition to all of the great graphics) is Jim Kremens contribution of a hand-built player using a Model View Controller design. It is a delight to behold and kicks up everyone's skills a notch or two. Also, it gives the reader and excellent player for customized player design. The examples are written in both ActionScript 2.0 and 3.0 so that in this period of transition between the two versions, you not only pick up techniques for writing Flash Media Server code but some ActionScript 3.0 to boot.
So if you're looking to start doing Flash video professionally, this is going to be an important step to take. Besides, it's clear and well-written; so that always helps. If you like this stuff like I do, you'll have a lot of fun as well.
5 of 5 people found the following review helpful
By J. Harper
Format:Paperback
I have two complaints about this book. First, the example code is riddled with errors. Sometimes, there are contradictions from page to page. I checked the errata for the book and there were few corrections. If you're not an experienced action script programmer, good luck.
One thing that might help is if the author explained the concepts behind what the code is doing. These general concepts, however, are glossed over in lieu of practical examples. If you want to learn how to get different results from what the author does, you are left to infer how the code works from the examples and must consult other sources. And since the code is flawed to begin with, this is difficult.
On the other hand, this is the only book I know of that covers these topics. Maybe it will be improved with another edition.
One thing that might help is if the author explained the concepts behind what the code is doing. These general concepts, however, are glossed over in lieu of practical examples. If you want to learn how to get different results from what the author does, you are left to infer how the code works from the examples and must consult other sources. And since the code is flawed to begin with, this is difficult.
On the other hand, this is the only book I know of that covers these topics. Maybe it will be improved with another edition.
7 of 8 people found the following review helpful
By AJ
Format:Paperback
I recenttly purchased this book. The methods of implementation for the codes and classes are very helpful. The structures and tips are clear and introduce high-level design concepts. The one thing that I feel should be noted is that this first edition has errors in the codes listed as examples in the book. I had to download their sample files from Sybex to get the functional code, which works fine. The code from the book produced compile time errors. Amongst the most notable ones: Codes do not show which Classes need to be imported in AS3, and typos that can be hard to catch for students unfamiliar with AS2 and AS3. It's a good start and I think the second edition should catch these errors.
Most Recent Customer Reviews
1.0 out of 5 stars
Not what I expected.
I was mistaken when i bought this book. I thought it would be a good way to work into an OOP way of creating flash video players. Read more
Published on March 5, 2011 by Steven Sprague
1.0 out of 5 stars
funny
I ordered this book and 2 months later, it did not come. I also ordered different books and they came already which means there is no problem with my home address. Read more
Published on October 8, 2010 by Furkan Sakar
3.0 out of 5 stars
Starts out good but then jumps into MVC (design patterns)
Book starts out well but then jumps into MVC which is wonderful if you are aware of design patterns, and if you are not then you can find yourself distancing away from the book. Read more
Published on May 9, 2009 by ZQ
5.0 out of 5 stars
The Missing Link (for Flash Vidheads)
This book is a much-needed resource and road map to creating all kinds of Flash video for the web. Authors Larson and Constantini begin with a chapter on project archaeology and... Read more
Published on January 31, 2008 by Evan Kreeger
5.0 out of 5 stars
And now I know the why
A lot of books focus on telling you what to do. This is great as it enables you to get the job done. Read more
Published on December 8, 2007 by Russell Worden
5.0 out of 5 stars
This is a must
Very good book that covers all from the beginig to the deploying to better deploy your video content. I am pleased to have gotten this book
Published on December 2, 2007 by Eduardo Tavares Jr.
3.0 out of 5 stars
Gives you just what you need to know (and perhaps a bit more)
As promised, this book offers a lot of food of thought, and provides an excellent framework for creating a professional-quality online video player. Read more
Published on November 25, 2007 by VeryVito
5.0 out of 5 stars
Cures Any Intimidation
This is a very excellent book. It cures any intimidation someone might have dealing with video in flash. Read more
Published on October 30, 2007 by Gerardo Chabolla
5.0 out of 5 stars
excellent
Very good. Covers entire process from encoding to deployment. Covers development process and best practices. Read more
Published on July 13, 2007 by Jason Mckim
5.0 out of 5 stars
Flash Video
This book walks you through all phases of deploying Flash Video - from project planning and post-production to integration with your website. Read more
Published on July 12, 2007 by P. Cunningham
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