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Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World Paperback – May 23, 2006


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Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World + The Debrief Imperative + Courage to Execute: What elite U.S. military units can teach business about leadership and team performance
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Product Details

  • Paperback: 240 pages
  • Publisher: HarperBusiness; Reprint edition (May 23, 2006)
  • Language: English
  • ISBN-10: 0060834161
  • ISBN-13: 978-0060834166
  • Product Dimensions: 8.9 x 6 x 0.7 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #98,523 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

James D. Murphy is the CEO of Afterburner, Inc., a consulting firm he founded in 1996 after four years in sales management and eight years as an F-15 fighter pilot. Murphy is also the author of Business Is Combat, and lives in Atlanta, Georgia.


More About the Author

James D. 'Murph' Murphy, the Founder & CEO of Afterburner, Inc., has a unique and powerful mix of leadership skills in both the military and business worlds. Murph joined the U.S. Air Force where he learned to fly the F-15. He logged over 1,200 hours as an instructor pilot in the F-15 and accumulated over 3,200 hours of flight time in other high-performance aircraft. As the 116th Fighter Wing's Chief of Training for the Georgia Air National Guard, Murph's job was to keep 42 combat-trained fighter pilots ready to deploy worldwide within 72 hours. As a flight leader, he flew missions to Central America, Asia, Central Europe and the Middle East.

Prior to his service in the U.S. Air Force, Murph had a successful career in imaging equipment sales, where he helped increase his company's sales by 500%. Years later, he became Director of Sales for a small paint company. The concepts he developed and utilized in business and the U.S. Air Force would become known as Flawless Execution®. Applying Flawless Execution's continuous cycle of planning, briefing, executing, and debriefing, he increased his new employer's sales from $5 million to $52 million per year. Realizing that all companies and organizations could benefit from these same concepts, Murph started Afterburner Incorporated in early 1996.

Through his leadership, Afterburner landed on Inc. Magazine's "Inc. 500 List" twice. Murph has been featured in The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, Meetings & Conventions Magazine and has appeared on CNN, Fox News, and Bloomberg News. He was also named as one of Atlanta's top 50 entrepreneurs by Catalyst Magazine. To date, the Afterburner team of elite military professionals has led over 1 million executives, sales professionals, and business people from every industry through Afterburner's Flawless Execution Model℠, and its unique, high-energy programs.

Murph and Afterburner have shared the podium with notable speakers like Bill Clinton, Condoleezza Rice, Marcus Buckingham, Colin Powell, J.W. Marriott Sr. and Terry Bradshaw. Murph serves as a panel member of the League of Extraordinary Minds with business and self-improvement gurus such as Tony Robbins and Stephen Covey. He is the author of the groundbreaking books Business Is Combat and Flawless Execution through Harper Collins publishing and has spoken at many of the world's most notable business schools to include Harvard, Wharton, Cornell, Emory, Duke and Fudan University in Shanghai, China.

Customer Reviews

4.3 out of 5 stars
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Great book and has helped me tremendously with what I need to do next.
Spencer M.
It's give me some great ideas on how to improve my company and help my employees execute thier "missions".
John H. Boudreau
I first read this in the airport waiting for a connecting flight - I could not put it down.
Steve Taylor

Most Helpful Customer Reviews

10 of 13 people found the following review helpful By S. Boyle on June 6, 2005
Format: Hardcover
If you haven't had the opportunity to experience an Afterburner seminar yet, this book links you into their entire process top-down, from strategy to the flawless execution model to the people who carry out the mission. As head of Training for my organization, I was particularly interested in the section Murph dedicated to training. In the business world we don't place enough emphasis on the importance of training our people - in the military they never place someone in an environment they are not prepared to be in. Training seems to always get sacrificed because we're too busy carrying out tasks to get pulled away. Murph speaks on training to achieve a (specific) Desired Learning Objective, seeing how its done and then doing it - learning from experience. In the corporate world there is much we can learn from military processes. Flawless Execution is a process that can be applied to every business objective - its asks the questions: Did we plan right? Communicate to our people clearly? Give our people the tools they need to execute their job? And, did we capture lessons learned so we can sharpen the saw next time? It's a powerful tool we're applying in my organization with much success. I just hope our competitors don't read this book!
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9 of 12 people found the following review helpful By John Gamble on May 12, 2005
Format: Hardcover
Frank, practical advice with a no nonsense approach...just like you'd expect from guys that operate in a space where coming in second isn't an option.

This is a no BS look at how to improve any organization's ability to kick the competition's butt. You won't find "theoretical" discussions from a group of "academics." No charts and graphs. No fancy formulas. Just dozens of ideas that anyone with a desire to improve can implement. The "debrief" section and advice Murph provides has literally changed the way we operate in our company.

Read it...and you'll understand why the USAF is the best in the world. More importantly, you'll see how their training methods can make you better. I couldn't recommend it more highly.
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1 of 1 people found the following review helpful By Antonio Bellorin on May 10, 2014
Format: Kindle Edition Verified Purchase
Excellent way to adapt Air Force proven Techniques into Business execution processes
Very Well Done ! Push it up !
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Format: Kindle Edition Verified Purchase
This was a quick read that you will want to go back to reference several times! I would recommend this book to my colleagues.
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Format: Paperback
This book has provided some incredible insight regarding some challenges that many companies face when trying to execute a mission or business plan. It's give me some great ideas on how to improve my company and help my employees execute thier "missions". I've used the book as the basis of some of my blog posts at [...].
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By J. L. King on July 13, 2009
Format: Paperback
The book is an excellent read for someone learning to set goals in striving towards the big picture...
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By Steve Taylor on January 6, 2009
Format: Paperback
I first read this in the airport waiting for a connecting flight - I could not put it down. When I got home I immediately bought the book for all my people at work. This is worth more than any price if it is truely put into action - a must read for the serious business person.
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By Deon Wagner on March 10, 2008
Format: Hardcover
This is a very good book. Great for day to day as well as projected planning.
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