This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann's created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.
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About the Author
Dr. P. Christiaan Klieger is senior curator of history at the Oakland Museum of California and research associate at the California Academy of Sciences in San Francisco. A cultural anthropologist, he has done fieldwork in remote corners of Burma, Tibet, India, Nepal, and Hawaii, and is the author of many books on the people and history of these areas.
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Inside This Book
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First Sentence:
The history of Fleischmann Yeast can be summarized into several periods based on substantially different marketing approaches reflecting prevailing attitudes at the time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
yeast production, dry yeast Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Coconut Island, Christian Holmes, Santa Barbara, Charles Fleischmann, Fleischmann Company, Julius Fleischmann, Queen's Surf, Standard Brands, World War, United States, Hawaiian Tuna Packers, San Francisco, Seth Parker, Max Fleischmann, Sands Point, Bettie Fleischmann Holmes, Fleischmann Yeast, James Gaff, Long Island, Raoul Fleischmann, Washington Street, Eat More Bread, Junkie Fleischmann, Major Max New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
The history of Fleischmann Yeast can be summarized into several periods based on substantially different marketing approaches reflecting prevailing attitudes at the time. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
yeast production, dry yeast Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Coconut Island, Christian Holmes, Santa Barbara, Charles Fleischmann, Fleischmann Company, Julius Fleischmann, Queen's Surf, Standard Brands, World War, United States, Hawaiian Tuna Packers, San Francisco, Seth Parker, Max Fleischmann, Sands Point, Bettie Fleischmann Holmes, Fleischmann Yeast, James Gaff, Long Island, Raoul Fleischmann, Washington Street, Eat More Bread, Junkie Fleischmann, Major Max New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 9
books:
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- A Life of Privilege, Mostly by Gardner Botsford in Back Matter
- The Air Force (Defending the Nation) by John Hamilton in Front Matter
- Repealing National Prohibition by David E. Kyvig in Back Matter
- The American dream by Brad Simmons in Back Matter
- Art Deco (Chaucer Library of Art) by Derek Avery on page 52
See all 9 books this book cites
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