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Sheahan, consultant and Young Turk of the business world, turns conventional wisdom around to discover marketing techniques effective with today's younger consumers, "who can't go to the toilet without phoning five of their friends." Sheahan puts forth business model-shattering concepts like gaining control by giving it up: allowing customers, networks and rank-and-file employees to improve products through feedback, interaction and inclusiveness. He even "flips"conventional thinking on outsourcing: "It is one thing to make products or do the paperwork for the world cheaply, and it is another entirely to innovate, design and sell goods and services to the world's advanced consumer markets." Sheahan illustrates his points convincingly with examples pulled from the business headlines, though some of his ideas may strike readers as overly dramatic and hard to follow, like putting as much effort into staff satisfaction as into customer satisfaction. Elsewhere, readers will find business fundamentals updated ("absolutely, positively sweat the small stuff" and "you've got to be fast, good, cheap, and more!"), and increasingly familiar lessons on exploiting a niche ("Mass-market success: Find it on the fringe"). Business owners and decision makers trying to capture the hearts and minds of today's younger consumers will find this a helpful guide.
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"Sheahan illustrates his points convincingly with examples pulled from the business headlines." ---Publishers Weekly --This text refers to the Audio CD edition.See all Editorial Reviews
Thought provoking concepts backed by examples of companies and divisions who fave Flipped. I appreciate the case Sheahan builds for considering his recommendations. Read morePublished 11 months ago by Amazon Customer
A little dated because it talks about MySpace as if it were the next great thing and also mentions that it would be hard to believe that an on screen keyboard would surpass users... Read morePublished 16 months ago by R. Kramer
Peter Sheahan has a point of view that is invigorating and insightful. His examples, however, are out of date in this book and need revisiting. Read morePublished 22 months ago by Jill LaNouette
I particularly like the fact that Peter Sheahan's suggestions for change were rooted in personal change but focused on organizational change. Read morePublished on June 2, 2013 by Anne Perzeszty
I enjoyed the book because it was so relevent to many of the challenges that we're facing in the current economy and with our daily business challenge.Published on December 19, 2012 by Steve
Nothing original in this book, it's just a rehash of existing business commonsense, dressed up in different words. Read morePublished on October 1, 2011 by Amazon Customer
Another business book on how to distinguish yourself from the competition and thrive during tough economic times and rapid change. Read morePublished on March 8, 2011 by Finding Heroes
Change is like a wave, you either ride it or get pummeled by it! I may be paraphrasing a quote from Peter Sheahan, but I thought the idea was very poignant and important to... Read morePublished on March 6, 2011 by Kim Mears
First of all, I really enjoyed reading the book. The style it is written in is very personal; while reading you can imagine the author sitting next to you in a bar and having a... Read morePublished on May 26, 2009 by M. Baart