From the Inside Flap
Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30-Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.
Get ready to do a 180 on everything you thought you knew about marketing as Flip the Funnel:
Explains how to cut your marketing budget and grow sales by focusing on what really matters— your customers and employees
Outlines the real role of social media
Reveals the hidden potential of influencers and evangelists
Illustrates practical ways to use existing customers to reach out to new prospects
Shows how retention can be the new acquisition
Demonstrates key ideas with rich, real-life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson & Johnson, Coca-Cola, and many, many more
Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way.