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Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30-Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.
Get ready to do a 180 on everything you thought you knew about marketing as Flip the Funnel:
Explains how to cut your marketing budget and grow sales by focusing on what really matters— your customers and employees
Outlines the real role of social media
Reveals the hidden potential of influencers and evangelists
Illustrates practical ways to use existing customers to reach out to new prospects
Shows how retention can be the new acquisition
Demonstrates key ideas with rich, real-life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson & Johnson, Coca-Cola, and many, many more
Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way.
In his latest book, Flip the Funnel, the best mind of his generation continues to show the way.
Joseph Jaffe is a well educated author and Flip the Funnel is a great book that would be beneficial for CEOs, marketers, sales people, and customer service employees.
I enjoyed the book and found it enlightening, but I did find some of the illustrations a bit tough.
It is a good starting point to learn what socialmedia and technology mean in really servicing customers. Read morePublished 4 months ago by Rien de Koning
Great reading, new insight, I think Joseph is right: we need to change the way we allocate our marketing budgets: retention is more important than acquisition.Published 11 months ago by Pierre Christiaens
Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how he believes businesses can be successful. Read morePublished 20 months ago by JJatau
This is a horrible, rambling book that is nothing but a tribute to Obama. It was required reading for work, everyone hated it, most didn't finish it.Published 23 months ago by Gerald Gregory
I just finished reading "Flip The Funnel". As I looked through the pages I realized how many lines and paragraphs I had highlighted. Read morePublished 24 months ago by Sam Klaidman
Throughout "Flip the Funnel," Jaffe really stresses the importance of transparency among businesses. Flipping the funnel is all about empowering and trusting the customers. Read morePublished on April 4, 2012 by KaitorTot
Right on the first pages of his book, the author alarms you: "I should also mention that my writing style is unique. It's not for everyone. Read morePublished on October 28, 2011 by Lia B
This is a very interesting and useful book. We entrepreneurs all like to claim that we offer good, or even excellent, service. But do we? Read morePublished on June 25, 2011 by Marc Wajsberg
If you haven't read Reichheld books such as The Loyalty Effect or Peppers/Rogers earlier books in 1:1 marketing or even Heskett's The Service Profit Chain, then Jaffe's book will... Read morePublished on April 25, 2011 by Business Reader