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Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30-Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.
Get ready to do a 180 on everything you thought you knew about marketing as Flip the Funnel:
Explains how to cut your marketing budget and grow sales by focusing on what really matters— your customers and employees
Outlines the real role of social media
Reveals the hidden potential of influencers and evangelists
Illustrates practical ways to use existing customers to reach out to new prospects
Shows how retention can be the new acquisition
Demonstrates key ideas with rich, real-life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson & Johnson, Coca-Cola, and many, many more
Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way.
This is an interesting read, based on how to cut your marketing budget and growing sales by focusing on your customers and employees, outlining the real role of social media,... Read morePublished 7 months ago by J.Ilog
It is a good starting point to learn what socialmedia and technology mean in really servicing customers. Read morePublished 15 months ago by Rien de Koning
Great reading, new insight, I think Joseph is right: we need to change the way we allocate our marketing budgets: retention is more important than acquisition.Published 22 months ago by Pierre Christiaens
Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how he believes businesses can be successful. Read morePublished on April 22, 2013 by JJatau
This is a horrible, rambling book that is nothing but a tribute to Obama. It was required reading for work, everyone hated it, most didn't finish it.Published on January 19, 2013 by Gerald Gregory
I just finished reading "Flip The Funnel". As I looked through the pages I realized how many lines and paragraphs I had highlighted. Read morePublished on January 2, 2013 by Sam Klaidman
Throughout "Flip the Funnel," Jaffe really stresses the importance of transparency among businesses. Flipping the funnel is all about empowering and trusting the customers. Read morePublished on April 4, 2012 by KaitorTot
Right on the first pages of his book, the author alarms you: "I should also mention that my writing style is unique. It's not for everyone. Read morePublished on October 28, 2011 by Lia B
This is a very interesting and useful book. We entrepreneurs all like to claim that we offer good, or even excellent, service. But do we? Read morePublished on June 25, 2011 by Marc Wajsberg