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8 of 9 people found the following review helpful:
5.0 out of 5 stars The perfect fusion of pop and metal sensibilities
"Flow" is the 1997 album from Norwegian melodic metal outfit Conception, and their last. Conception released 4 metal masterpieces in the 90's on the strength of their exceptional songwritings and 2 incredible talents: vocalist Roy Khan and guitarist Tore Ostby, now of Kamelot and ARK respectively. "Flow" was a departure for Conception. Their previous albums had been...
Published on December 30, 2002 by Robert Pontzer

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1 of 6 people found the following review helpful:
3.0 out of 5 stars Conception-flow
Great melodic metal. If you like bands like Kamelot, Royal Hunt, Stratovarious, you will like this band.
Published on July 1, 2000 by Allen Ewasiuk


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8 of 9 people found the following review helpful:
5.0 out of 5 stars The perfect fusion of pop and metal sensibilities, December 30, 2002
By 
Robert Pontzer (State College, PA United States) - See all my reviews
(REAL NAME)   
This review is from: Flow (Audio CD)
"Flow" is the 1997 album from Norwegian melodic metal outfit Conception, and their last. Conception released 4 metal masterpieces in the 90's on the strength of their exceptional songwritings and 2 incredible talents: vocalist Roy Khan and guitarist Tore Ostby, now of Kamelot and ARK respectively. "Flow" was a departure for Conception. Their previous albums had been heavier, the songs more elaborate and progressive with lots of guitar shredding. "Flow" showcased a more accessible, sleeker sound. The songs are shorter and simpler, with less guitar soloing. The songs have a definate pop influence and radio-ready sound. This is not a detriment however. This is accessible music done right. The melodies are compelling, the arrangements intelligent. Also, the production is absolutely perfect. Everything is crisp, clear and powerful. In a perfect world, this album would have been a smash. It is really quite a visionary release as it took metal in a new direction. It's a shame Conception broke up after this album due to lack of commercial success. However, the members of the band have gone onto excellent bands like Kamelot and ARK. Roy Khan is one of the best singers in metal, with a silky smooth tone and middle range. He has exceptionally phrasing and delivery. Tore Ostby is nothing less than a virtuoso guitarist. He has one of the most distinctive styles in metal that incorporates many influences, such as Latin music and thrash metal. He plays with remarkable restraint on "Flow", shortening his solos and simplifying the riffs in order to craft perfect pop songs.

I must admit that I did not like this album very much at first. It is certainly not a conventional metal album. I had heard nothing like it before. But after several listens, the quality of the songwriting really hit me. It's a great album for the adventurous metal listener, and should also be able to appeal to a lot of non-metal listeners.

"Gethsemane" is my favorite song from the album and opens the album perfectly. It's a slinky, sleak, slithering and sexy song. It opens with a creative tom-tom pattern and lush, atmospheric keyboards. Roy Khan contributes a passionate, incredible, beautiful vocal performance: one of my favorites! He really puts on exceptional performance, full of emotion, technical prowess and that special timbre he has. The chorus is sublimely crafted, with its swirling guitar riff and instantly memorable vocal melodies. The bridge is simply amazing with its guitar soloing and Roy Khan's building power. "You will deny me again forever. As long as I'm bound to be here. Softly caressing the pain, learning... We all have a cross to bear. We all have a reason to die. A reason to leave all the worries and fly."

"Angel (Come Walk With Me)" is a very unique song. This is another slinky, sexy song featuring a repetative, simplistic guitar riff. Roy Khan sings the verse in a very erotic manner, whispering and mumbling and moaning. The chorus, however, is the highlight. A lush multi-tracked chorus sings one line, while Roy Khan whispers vocals between those lines. It is a stunning juxtaposition.

"A Virtual Lovestory" is about a man obsessed with a woman he met online. He yearns to meet her in the flesh. This song features a sparse soundscape of simplistic bass and electronics before exploding into the chorus with its frantic guitar and processed vocals.

The title track "Flow" is a gem. It's infectious guitar riff and sultry groove are entrancing. "Flow into your mind. Embracing like a mother's womb. Flow and you will find. Forgotten pictures of the moon." Tore Ostby contributes a short but blistering guitar solo.

"Cry" is a ballad that starts of extremely softly with acoustic guitars and slow synths with Roy Khan's gentle crooning. The song slowly builds with bubbling electronics and electric guitar.

"Reach Out" is a solid rocker featuring some suprisingly gruff verses by Roy Khan. This song incorporates an almost urban hip-hop vibe in the electronics and percussion.

"Tell Me When I'm Gone" is the only song I don't like from this album. Conception always includes a very slow, sludgy, doom/stoner metal song on its albums, and I usually don't like them. This song reminds me of one of Soundgarden's slower songs.

"Hold On" is an extremely fragile ballad featuring nothing but harpsichord, violin and Roy Khan's elegant vocals. This is the farthest thing from metal, and is extremely light, but the song is ethereal and uplifting. The chorus is very beautiful. "Won't you hold on and we'll be forgiven. Just you hold on, I'll always be there for you."

"Cardinal Sin" is the fastest and heaviest song from the album, and also exceptionally catchy. The chorus is one of the best I have ever heard, it soars. This is a adrenaline-pumping song that is great for driving or other activities. The pulsing bass and crisp drumming drive this song along.

"Would It Be The Same" ends the album with its immaculate multi-tracked vocal chorus and pulsating electronics. "Like I'm guilty. Like I'm sad. I must fight to be lonely. To break the chain."

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Best album from a favorite band, April 6, 2005
This review is from: Flow (Audio CD)
Although "Flow" is not as proggy or heavy as some of Conception's earlier releases, it is arguably their best. Overall, this CD has their strongest set of melodies, and every song is someone's favorite. Rich emotion, solid musicianship, a strong production round out a disc that will be a new favorite for fans of Queensryche, Threshold, Devon Townsend, etc. This is the album to start with if you are curious about the band.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars superb, January 1, 2000
By 
ohdear@idl.net.au (Newcastle, Australia) - See all my reviews
This review is from: Flow (Audio CD)
This recording and the 3 earlier recordings are equally superb. If you like progressive metal that's tight, virtuosic, and has a lot of class, these young Norwegian boys had what it takes. I'm 37 and I've listened to a lot of music, and this band is the best of its type. The music just fits together seamlessly, amazingly mature talent for such a young band. They could have been huge, and it's a shame that they're now defunct.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Phenomenal songwriting., September 22, 2000
By 
This review is from: Flow (Audio CD)
I'm sure many Conception fans gave this album one spin and screamed, "They sold out!" Leading up to this release, Conception had been a _heavy_ metal band with some progressive qualities and an outstanding vocalist. So it may have shocked from longtime fans to hear Flow's opening track, "Gethsemane" (which means "a place of suffering"). Instead of the typical fast, fierce & crunchy opener, Flow begins subtle. A mid-tempo riff, ethereal synthesizers, quiet verses, and a soaring chorus.

On the whole, Flow is less heavy than its predecessors, but at the same time the Ostby/Khan writing core has improved tenfold over previous albums. Furthermore, the diversity from song to song has increased a great deal, which keeps the album markedly fresh: the industrial inflections of "Reach Out"; the Soundgarden-like "Tell Me When I'm Gone"; the emotional and slow-building power ballad "Cry."

Flow seems less about being metal and just writing great songs. There's no doubt that it is metal, but this isn't the threatening, aggressive sort of music the band was formerly known for. Ostby's outstanding solos are short, sweet and melodic. "Cardinal Sin," its heavy main riff a trumpet-like blare, sports a hook-laden chorus and rapid-fire percussion. A song like this would do great on the radio, I think. The gorgeous ballad "Hold On" is quiet, just violin, harpsichord (I think), and Khan's incredible voice. And what a voice! Definitely one of the best singers in metal, his unique low timbre, Norwegien accent, and phrasing made him possibly the most distinctive part of Conception's sound. (Conception is no more, but Khan has recently joined the melodic power metal outfit Kamelot, improving that band by a ridiculous level thanks to his songwriting skills and voice.)

It's sad that talent like this goes unrecognized. Conception broke up after recording Flow, and the bandmembers left to pursue different avenues to demonstrate their ability. As I mentioned, Khan joined with Kamelot, and Tore Ostby has formed a new band called Ark. Both are excellent, but I do miss Conception. This is one of the most perfect albums I've heard.

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4 of 6 people found the following review helpful:
5.0 out of 5 stars Great Album! True Progressive Metal!, March 23, 2000
By 
Joe White (Layton, Utah United States) - See all my reviews
This review is from: Flow (Audio CD)
Conception does know what great progressive metal is about.

It's the songs, stupid.

And they succeed with Flow. Progressive metal, or progressive music in general, is about moving into unusual territory and pushing boundaries yet at the same time, keeping the song number one. Technical proficiency and brilliant musicianship should come second to great songwriting. Conception knows this and Flow is great songwriting.

Don't look to Dream Theater's recent album (Scenes From A Memory) for true progressive metal. Look to Conception's Flow for what progressive metal is all about.

It's the songs, stupid!

It also helps that Conception's Roy S. Khan is the best vocalist I've ever heard, easily an equal to Queensryche's Geoff Tate or Dream Theater's James LaBrie.

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4.0 out of 5 stars Good Effort, February 19, 2008
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This review is from: Flow (Audio CD)
I purchased this CD because I love Khan's voice and his singing. It is a good rock CD; the tracks resemble what you hear on Kamelot CD's, some are very good and others mediocre. The CD however does showcase the talents of Khan and his influence on Kamelot. If you are a Kamelot fan, you must buy it. If you appreciate great vocals no matter what your taste in music is, you should listen to this CD. Alltogether, it's enjoyable and that is what we as listners require.
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5.0 out of 5 stars Flow, November 6, 2000
This review is from: Flow (Audio CD)
I've read many reviews of this album and noticed that a lot of Conception fans don't like it. This is, by far, their best album! Khan has never sang better and probably won't sing this well again. His work with Kamelot is still quite good, but his voice doesn't fit power metal as well as it does progressive metal. The others play wonderfully and are very tight in their performance. The arrangements on this album are excellent and addicting. This album has aggression and a couple of slower tunes on it. It's a very experimental album and reminds me a lot of Queensryche's Promised Land. In fact, I like to describe this album as a second disc to Promised Land. This album is very melodic and flows very nicely. Every song is great, but my favorites are Gethsemane, Flow, Cry, Reach Out, and Cardinal Sin. If you're a fan of Queensryche, Savatage, or Kamelot you should definately check this one out!
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5.0 out of 5 stars You Need Flow!, September 12, 2000
This review is from: Flow (Audio CD)
This an unbelievable progressive rock/metal album from a fantastic progressive rock/metal band that didn't get nearly the recognition it deserved. Heavy and melodic at the same time, technically virtuosic but straightforward, it is a masterpiece. Highlights abound. "Would It Be The Same Again" is the top track, with nice building verses leading into a tremendous, anthemic chorus. Also features some great guitar work, check out the outro riff at the end of the solo. "Cardinal Sin" is another strong rocker with a great chugging intro. "Flow" is an extremely solid lighter rocker, with another fine chorus and nice subtle riffing during the verses. All in all, these are just 3 representations of the many fine tracks held within this album. Kind of a mix between Queensryche, Rush, and Iron Maiden. Vocalist Khan is fantastic, with Geoff Tate from Queensryche being the best example. Buy this album!
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5.0 out of 5 stars Song for song, Conception's most complete album, July 6, 2000
This review is from: Flow (Audio CD)
THE BAND: Roy S. Khan (vocals), Tore Ostby (guitars), Ingar Amlien (bass), Trond Nagell-dahl (keyboards), Arve Heimdal (drums & percussion).

THE DISC: (1997) 10 tracks clocking in at just under 44 minutes. Included with the disc is a 10-page booklet containing song titles/credits, song lyrics, black & white band pictures, and thank you's. All songs written by various band members. This is their 4th and final album. Label - Noise Records.

COMMENTS: Outside of the internet, any of Conception's albums are going to be hard to find. Together since 1993, Conception is now a thing of the past. With lead singer Khan hailing from Norway, this band's early popularity stayed mainly in Europe (check the 'import' section in local stores). Khan has an incredible voice. Their style - classic melodic power metal... with a European flavor. Other albums include "In Your Multitude" (1995), "Parallel Minds" (1993), "The Last Sunset" (also 1993). I do believe that "Flow" is the best of the bunch - best melodies, and best sound production (both albums from 1993 suffered from poor sound quality). Once Conception disbanded, members found themselves in other notable progressive power metal outfits... Khan now leading KAMELOT, guitarist Ostby tearing it up in ARK, and others in CREST OF DARKNESS. All Khan fans need to look into Kamelot - in my opinion, it's as good or better than Conception. "Flow" starts out nicely with my favorite song in their entire catalog... "Gethsemane". The word is defined as: "The garden east of Jerusalem near the foot of the Mount Of Olives; the scene of Jesus' agony and betrayal; a place of great suffering." I knew this song had a great melody and some great guitar work... but it also tells a great story and has a powerful message. "Angel (Come Walk With Me)" is another heavy song, as is "A Virtual Love Story"... a great 1-2-3 punch to start off the album. My 2nd favorite song on the album is "Reach Out" - perhaps the heaviest track on the disc... great lyrics, drums and guitars. Conception is not all about metal. They can slow it down and give you majestic power ballads. The acoustic "Cry" as well as the orchestral "Hold On"... both simply beautiful songs. This is a hard to find disc that's worth looking for (5 stars).
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1 of 2 people found the following review helpful:
5.0 out of 5 stars Wow!, August 29, 2001
By 
"heavyman" (La Crosse, WI) - See all my reviews
This review is from: Flow (Audio CD)
What it is: melodic metal. Some may say "progressive" but whatever the category, it is pure enjoyment to listen to. If you like metal but are not averse to some lighter melody intertwined with it, you will totally be in awe. The composition & structure are masterful. These are some of the best written songs I've ever listened to of ANY music. Yes, they are that good. Cardinal Sin is my favorite cut, but all are completely worthy. The musicianship is superb, and Kahn's voice is a well crafted instrument rather than just being a mediocre means of presenting the lyrics.
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