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Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers [Hardcover]

Amy Stewart
4.7 out of 5 stars  See all reviews (44 customer reviews)


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Book Description

January 4, 2007
Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.


Editorial Reviews

From Publishers Weekly

Stewart, an avid gardener and winner of the 2005 California Horticultural Society's Writer's Award for her book The Earth Moved: On the Remarkable Achievements of Earthworms, now tackles the global flower industry. Her investigations take her from an eccentric lily breeder to an Australian business with the alchemical mission of creating a blue rose. She visits a romantically anachronistic violet grower, the largest remaining California grower of cut flowers and a Dutch breeder employing high-tech methods to develop flowers in equatorial countries where wages are low. Stewart follows a rose from the remote Ecuadoran greenhouse where it's grown to the American retailer where it's finally sold, and visits a huge, stock –exchange–like Dutch flower auction. These present-day adventures are interspersed with fascinating histories of the various aspects of flower culture, propagation and commerce. Stewart's floral romanticism—she admits early on that she's "always had a generalized, smutty sort of lust for flowers"—survives the potentially disillusioning revelations of the flower biz, though her passion only falters a few times, as when she witnesses roses being dipped in fungicide in preparation for export. By the end, this book is as lush as the flowers it describes. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine

Amy Stewart's previous books, the award-winning The Earth Moved: On the Remarkable Achievements of Earthworms and From the Ground Up: The Story of a First Garden (see below), testify to the author's fascination with dirtying her hands. The well-researched and exuberantly written Flower Confidential reveals her passion and her eye for the interesting statistic (Americans buy some 10 million cut flowers a day). Stewart does an admirable job of making sense of a complicated business, even if a lack of illustrations might be limiting. Nevertheless (and above all), the book adeptly celebrates the incomparable beauty embodied in Stewart's subject—and "may compel us to return to something purer, more local" (Washington Post).
Copyright © 2004 Phillips & Nelson Media, Inc.

Product Details

  • Hardcover: 306 pages
  • Publisher: Algonquin Books (January 4, 2007)
  • Language: English
  • ISBN-10: 1565124383
  • ISBN-13: 978-1565124387
  • Product Dimensions: 8.7 x 5.9 x 1.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Best Sellers Rank: #225,016 in Books (See Top 100 in Books)

More About the Author

Amy Stewart is the award-winning author of six books on the perils and pleasures of the natural world, including three New York Times bestsellers, Wicked Bugs, Wicked Plants, and Flower Confidential. She lives in Eureka, California, where she and her husband own an antiquarian bookstore called Eureka Books and tend a flock of unruly hens in their backyard. She has spent the last few years on arduous research trips through the world's distilleries, wineries, and bars for her latest book, The Drunken Botanist.

She has written for the New York Times, the Washington Post, and many other newspapers and magazines, and has appeared frequently on National Public Radio, CBS Sunday Morning, and--just once--on TLC's Cake Boss. She is the recipient of a National Endowment for the Arts fellowship, the American Horticulture Society's Book Award, and a California Horticultural Society Writer's Award.


Customer Reviews

Flower Confidential by Amy Stewart is a fascinating look inside the flower business. Christina Lockstein  |  15 reviewers made a similar statement
There really is much more involved than I think most people realize. Miss Seattle  |  8 reviewers made a similar statement
And best of all, the book is written in a very easy to read style. K G R  |  9 reviewers made a similar statement
Most Helpful Customer Reviews
21 of 22 people found the following review helpful
5.0 out of 5 stars Behind the greenhouse door March 29, 2007
Format:Hardcover
How much thought do you give to those flowers you pass in the grocery store aisle? Do you know where your Valentine's Day roses came from or how they got to you? For most of us, we don't know, nor rather care, but thankfully author, Amy Stewart does.

In Flower Confidential (Algonquin Books, 2007), Stewart takes us deep inside the huge and profitable business of flowers. From a lily grower in the American Northwest, to the rose fields of Ecuador she introduces us to the people, places and plants that travel all over the world to supply our human need for colorful and almost too perfect flowers.

Flower Confidential is a fun romp around the world that also holds some deep concerns. The treatment of the workers in the fields and greenhouses is an on-going issue no matter where the author visits. She also discusses how the need for a "perfect" flower that travels well and lasts long in the vase has removed their scent. It also puts us in danger of producing yet another industry focused on lowest-common denominator, where each flower looks begins to look much like every other flower.

Stewart's writing takes us along on her travels, describing people and plants alike in a visual style that gives us an understanding of who they are and what they are trying to accomplish. We feel the sense of amazement as she visits the Miami airport center where the majority of flowers enter the US. I particularly felt her desire to scoop up armloads of flowers or save those consigned to the compost heaps.

Immerse yourself in the little-known of flowers and the people who grow them. You will develop a new-found respect for what both suffer to provide that perfect arrangement for your dining room table.
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7 of 7 people found the following review helpful
4.0 out of 5 stars the flip side of all that loveliness June 1, 2007
Format:Hardcover
As a flower junkie and floral designer, I was vaguely aware of the flower industry's workings, but this book spelled it all out pretty clearly for me. The Big Idea I have taken away from this is that we the flower-buying public need to demand quality, cleanliness and sustainability from the flower industry in the same way we are coming to demand it from those who supply our food. "Fair trade" is a phrase most Americans associate with coffee-- we should expect similar standards with respect to the flowers we purchase as well. All that loveliness should not come at the expense of the health of those producing it or of the integrity of the environment.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Fascinating read about the hidden life of flowers March 6, 2007
Format:Hardcover
Flower Confidential by Amy Stewart is a fascinating look inside the flower business. I love books like this that give an indepth look into hidden worlds that operate beyond our normal ken. Stewart includes great tidbits that are perfect pieces of trivia for tossing around: bees can't see red. But the real charm of this book is her own passion for flowers and how it leads her to travel the world in search of the truth behind where the flowers we buy come from. She takes us from a flower farm in California to greenhouses in Ecuador to the famous Dutch auction houses. Each place comes to life through her detailed witty descriptions. The sad tale of the creation of the Star Gazer lily and the fight for the rights to it is compelling drama. Stewart gives the history of breeding and selling flowers up to the current gene-splicing in the current quest for a truly blue rose. Her tantalizing descriptions of flowers led me to keep the laptop open next to me so I could see each flower for myself. She brings up excellent questions about where and how flowers should be grown and what we as consumers should expect. Stewart covers organic flowers and worker conditions as well as describing the odd and often unpoetic ways in which these flowers are grown. Fantastic read!
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Most Recent Customer Reviews
4.0 out of 5 stars Interesting look into the flower industry
I enjoyed this book, it had lots of good information about the flower industry written in an interesting, engaging style.
Published 13 days ago by Jessica R Enocksen
5.0 out of 5 stars Broad and realistic view of floriculture industry.
I had just finished a research paper of the floriculture industry for a graduate school class. With an interest in floriculture, I enjoyed the storytelling sound of the book. Read more
Published 24 days ago by Eva Martinez
5.0 out of 5 stars Fantastic Book!!
What a wonderful book!! I was simply amazed by the beautiful clear writing style of Amy Stewart. At times I felt I was reading a fiction book because it kept my attention and I... Read more
Published 2 months ago by L. J. Sleeter
5.0 out of 5 stars Fun and interesting
Lot's of information on the flower business, soup to nuts.
Fun and interesting read.

More words how trite and commercial.

P.k.
Published 3 months ago by Paula K Davis
4.0 out of 5 stars +Fascinating
I really found the information in this book fascinating. Next time you go out and pick up a bouquet of flowers you will either be in awe of the flowers or turned off by their... Read more
Published 4 months ago by Paula
4.0 out of 5 stars A WORLD WIDE TOUR OF FLOWERS
I BOUGHT "FLOWER CONFIDENTIAL" BOOK BECAUSE I ENJOY GROWING MY OWN FLOWERS AND I KNEW DRUGS GOT SMUGGLED IN WITH COLUMBIAN CARNATIONS THIS BOOK TAKES THE READER ON A... Read more
Published 5 months ago by Chalfont
4.0 out of 5 stars Floral backstories
This is an interesting look at the florist industry, and how those carnations end up in your supermarket. BTW, they should NOT be near produce, and they usually are.
Published 5 months ago by J. Kelly
5.0 out of 5 stars Great
I received this book as a gift. What a wonderful surprise. It brought to life a whole world we knew nothing about, the good along with the warts. Read more
Published 8 months ago by M. Heller
5.0 out of 5 stars A Very Interesting Book
I am reading this book for the third time. It is so full of interesting details. How anyone could ever find it boring is beyond me. Read more
Published 14 months ago by nihl
5.0 out of 5 stars Spellbinding...A must read for flower lovers.
I purchased the Kindle edition of Flower Confidential after seeing Amy Stewart featured on the PBS special "The Botony of Desire". Read more
Published 16 months ago by C. Lowery
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