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The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context
 
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The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context [Paperback]

Leonard Koren (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

September 1, 2005

If beauty is defined as a quality encompassing both extraordinary sensoriality and exemplary human behavior, then possibly the most beautiful flower shop in the world is located in Vienna’s low-key but hip 4th District. Blumenkraft (literally, “Flower Power”) is a place of inspiration, refuge, and virtue that will inform and enlighten anyone involved in design and modern commerce. Mixing analysis, anecdote, and observation, Leonard Koren once again reveals the key principles of practical wisdom at work in the world. His concise and lucid text is illustrated by his own photographs.

Trained as an artist and architect, Leonard Koren is author of Arranging Things and the best-selling Wabi-Sabi. He lives in San Francisco.


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Editorial Reviews

About the Author

Leonard Koren, who was trained as an artist and architect, writes books about design and aesthetics. Among his most popular books are WABI SABI: For Artists, Design, Poets & Philosophers and Arranging Things: A Rhetoric of Object Placement.

Product Details

  • Paperback: 112 pages
  • Publisher: Stone Bridge Press (September 1, 2005)
  • Language: English
  • ISBN-10: 1933330007
  • ISBN-13: 978-1933330006
  • Product Dimensions: 8.3 x 5.8 x 0.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #418,687 in Books (See Top 100 in Books)

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Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
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10 of 11 people found the following review helpful:
5.0 out of 5 stars A warm and intimate portrait of a flower shop's evolution, August 4, 2006
This review is from: The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context (Paperback)
For a warm and intimate portrait of a flower shop's evolution look at The Flower Shop: Charm, Grace, Beauty, Tenderness In A Commercial Context. Black and white and brown-sepia photos follow the location, setup, selection, behavior and more in a title that reads with the drama of a novel filled with impressions and insights.

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1 of 1 people found the following review helpful:
4.0 out of 5 stars An Important Book, October 20, 2010
This review is from: The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context (Paperback)
This little book is short and sweet like all of Leonard Koren's explorations of human potential. It tracks the mind set of thoughtful people who can take a flower shop seriously because their society does not impose the cost of health care and the cost of employee retirement upon an entrepreneur who would open a flower shop. This is a profound point, one made to me personally by the author. Sadly, Leonard Koren does not dwell on this reality in his wonderful book. To have done so would have made it an immediate classic. Perhaps Koren will expound on this BRILLIANT OBSERVATION OF HIS in a new edition, as a forward, an afterword, or a few sentences somewhere in the otherwise engaging text. I will likely read this book again because the author has inspired me to set a murder mystery in a flower shop. I would certainly give this book as a gift.
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0 of 2 people found the following review helpful:
3.0 out of 5 stars Suggestive, elliptical, hinting..., February 14, 2011
By 
LostAngeles (Los Angeles, CA, USA) - See all my reviews
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This review is from: The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context (Paperback)
I was interested in this book because I particularly liked Wabi Sabi for Artists etc., and also work as a retailer. This book, like Wabi Sabi and Undesigning the Bath is written in the form of notes, quotes and bits without a lot of through-ness or thoroughness.
I do think it serves to apply some heady concepts to an otherwise efficiency- and money-minded environment- the business. But, the book does not have real photos, only these faint background-like images printed behind the text. So, you have to have a certain amount of experience with flower arranging (ikebana vs. ftd) in order to grasp how the business he describes really distinguishes itself. The basis for all the creative (charming, graceful, etc.) ideas which make this business special is the fact that they are offering something very very unique. Unfortunately, this book doesn't show you what truly unique flower arrangements look like, so it could be a very missing-the-point read for many.
After reading it, I plan to take another look at it in the future, when some of the concepts may have revealed themselves to me with greater clarity. In the meantime, I loaned it to another retailer friend.
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