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Flowers for Sale: Growing and Marketing Cut Flowers (Bootstrap Guide)
 
 
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Flowers for Sale: Growing and Marketing Cut Flowers (Bootstrap Guide) [Paperback]

Lee Sturdivant (Author), Peggy Sue McRae (Illustrator)
4.3 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

Bootstrap Guide July 1994
FLOWERS FOR SALE PROVIDES A GREAT STARTING POINT FOR NEW COMMERCIAL FLOWER GROWERS, AND INCLUDES SOME UNIQUE MARKETING IDEAS THAT EVEN ESTABLISHED GROWERS CAN FIND USEFUL.


Product Details

  • Paperback: 216 pages
  • Publisher: San Juan Naturals (July 1994)
  • Language: English
  • ISBN-10: 0962163511
  • ISBN-13: 978-0962163517
  • Product Dimensions: 8.4 x 5.5 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #379,809 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
4.3 out of 5 stars (6 customer reviews)
 
 
 
 
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31 of 31 people found the following review helpful:
5.0 out of 5 stars Like visiting a gardening friend, February 28, 2000
By 
Joann Harrison (Hood River, OR United States) - See all my reviews
This review is from: Flowers for Sale: Growing and Marketing Cut Flowers (Bootstrap Guide) (Paperback)
If you are thinking about selling cut-flowers this book is straight talk from one who has 'been there'. Nothing important has been overlooked. The chapters on harvesting,conditioning,pricing and marketing are outstanding. Personality profiles of individual flowers lets the beginner choose with confidence.
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12 of 12 people found the following review helpful:
5.0 out of 5 stars Best Conditioning Advice Ever, April 3, 2007
By 
Pat Patterson "Happy Farmer" (Hudson Valley, NY United States) - See all my reviews
(REAL NAME)   
This review is from: Flowers for Sale: Growing and Marketing Cut Flowers (Bootstrap Guide) (Paperback)
Yes, she spends a great deal of time chatting with growers, but this book has the BEST info on conditioning that you will find in a mass-market offering. Just as top chefs will alter recipes so that no one can duplicate their materpieces exactly, most flower growers are very tight-lipped about their secrets and will write pages and pages without giving specifics. Lee manages to extract wonderful information from her subjects.

Horticulture and marketing specifics are available in hundreds of other places: only here will you find a reliable guide to the best cut flowers and real, plant-specific conditioning practices. I used her advice for Cleome and won a blue ribbon at the county fair (the flowers lasted 2 weeks in the vase!). I use this book as my ultimate guide to plant selection and conditioning, and she has never steered me wrong.
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14 of 15 people found the following review helpful:
5.0 out of 5 stars great information from growing to conditioning flowers, March 8, 2001
By 
rkfergie (ottumwa, iowa United States) - See all my reviews
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This review is from: Flowers for Sale: Growing and Marketing Cut Flowers (Bootstrap Guide) (Paperback)
great information. she interviewed growers and marketers of all types of florals, dried and fresh. her advice about growing, cutting, conditioning and marketing will be invaluable. written so that the layman understands. i like the many interview with people actually doing this (not a bunch of academic morons with no life experience just spouting rhetoric.).
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