Fly In The Buttermilk: Memoirs of an African American in Advertising, Design & Design Education. [Hardcover]

Archie Boston (Author)

Editorial Reviews

Review

"Punctuated by wit and satire, the book treads lightly on racism and obstacles he has faced in life." -- Long Beach Press-Telegram, Thursday, Nov. 29, 200l, Beachweek, Richard Howland, staff writer.

About the Author

Archie Boston is a nationally known art director, designer, writer and educator. He is a tenured professor and director of the Visual Communication Design Program at California State University Long Beach. He has also operated his own advertising and design consulting firm, Archie Boston Graphic Design for the past twenty-eight years. He was a partner in Boston & Boston Design for two years.

Mr. Boston worked for eight years at Botsford Ketchum, Inc. (Ketchum Communications) as senior art director on national and regional accounts.

Mr. Boston founded Archie Boston Graphic Design in 1973, and has worked with clients such as: Grody Tellem Communications, National Athletic Health Institute, Marina International Hotel, Kerlan Jobe Orthopaedic Clinic, Ketchum Communications, William Esty, Inc. and the Walt Disney Company.

He has served two terms as President of the Art Directors Club of Los Angeles, and has served on the board of directors for ten years.

Mr. Boston has judged many shows over the years such as: Communication Arts Magazine, The Los Angeles Art Directors Club Show, the San Francisco Society of Communication Arts and the San Diego Creative Show.

Mr. Boston has been a consistent award winner in distinguished shows such as: The New York, San Francisco and The Los Angeles Art Directors Club shows, Com-munication Arts, Print Magazine's Regional Design Annual, The Type Directors and the AIGA shows, The Los Angeles Belding Awards shows, Graphis Annual and Typomondus 20, International Exposition of the "Best Graphics of the 20th Century."

Product Details

• Hardcover: 200 pages
• Publisher: Archie Boston Graphic Design; 1 edition (November 1, 2001)
• Language: English
• ISBN-10: 0971205000
• ISBN-13: 978-0971205000
• Product Dimensions: 9.6 x 6.2 x 0.9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,285,703 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Buttermilk rating the Fly, January 9, 2002

By 

ante rotim (Orange County, California.) - See all my reviews

This review is from: Fly In The Buttermilk: Memoirs of an African American in Advertising, Design & Design Education. (Hardcover)

Read it this winter break and it was well worth my time. I picked the book up with the intent of reading a few pages and was just brought in. It informed me a "white boy" from the burbs on life from a different perspective. The book showcases classic and award winning graphic design projects. Also has plenty of motivational ammunition for YOU to do good and succeed in life and in graphic design.

I say two thumbs up.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Wonderful!, February 4, 2002

By 

Jennifer Garrido (Torrance, California United States) - See all my reviews

This review is from: Fly In The Buttermilk: Memoirs of an African American in Advertising, Design & Design Education. (Hardcover)

This book was a wonderful look on the inside of a designers life! It made me aware of how much politics there is in a University, and how much Archie Boston did for Graphis Designers in general. From reading this book he has truly made me realize what a master he is in what he treaches. Not only does he teach it well, but he loves to teach it and it really shows.

1 of 1 people found the following review helpful:

5.0 out of 5 stars you haven't bought this book yet?, January 24, 2002

By 

brad benjamin (Long Beach, CA USA) - See all my reviews

This review is from: Fly In The Buttermilk: Memoirs of an African American in Advertising, Design & Design Education. (Hardcover)

When my book arrived, I had the intent of reading just a few pages, I had to force myself to put it down over halfway through just so I could get some work done. I easily finished it in the first available moment I had. This book will take you on a journey through the life of Old Skool Archie Boston, and the moments that shaped his career and work. Also included is his ... portfolio that puts polital-correctness in it's place. Motivational, tragic, humorous and historical- this book is recommended for designers, advertisers and design educators alike. Buy this book today.