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Flying Off Course Third Edition
 
 

Flying Off Course Third Edition [Paperback]

Rigas Doganis (Author)
4.6 out of 5 stars  See all reviews (10 customer reviews)

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There is a newer edition of this item:
Flying Off Course IV: Airline economics and marketing Flying Off Course IV: Airline economics and marketing 3.0 out of 5 stars (1)
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Book Description

October 20, 2002 041521324X 978-0415213240 3

In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as:

* the factors affecting airline costs
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters.

Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.


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Editorial Reviews

Review

'An ideal introduction to the way the industry is adapting to a rapidly changing environment.' - M Sayer, Law School, Nottingham Poly

About the Author

Rigas Doganis is an airline and airport consultant. He is also Visiting Professor at the College of Aeronautics, Cranfield University and Former Chairman and Ceo of Olympic Airways in Athens.

Product Details

  • Paperback: 368 pages
  • Publisher: Routledge; 3 edition (October 20, 2002)
  • Language: English
  • ISBN-10: 041521324X
  • ISBN-13: 978-0415213240
  • Product Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #688,941 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
4.6 out of 5 stars (10 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars The best text available for airline economics -- Period., March 29, 1998
By A Customer
Superb! This text clearly explains the complex economic issues surrounding airlines today, including social and political perspectives. By far the best available resource for potential (or current) airline managers to help understand the driving forces in today's global airline industry. Certainly acceptable for any level of higher academic study, the text looks at economic paradigms driving the industry and provides a fresh perspective of the perils facing airilnes in the 21st century.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Academically Rigorous, Yet Comprehensible, September 13, 2004
Amazon Verified Purchase(What's this?)
This review is from: Flying Off Course Third Edition (Paperback)
This is the best introduction to the fundamentals of airline economics that I have ever read. Doganis, an analyst and teacher these days, is able to take all his years in industry (including a stint as CEO of Olympic Airways of Greece) and distill it into a useful text full of real world examples. The third edition is updated to include new developments like Internet ticketing, and was written post-9/11, so that sections dealing with issues such as security are up to date.

The book has complete sections on airline, aircraft, and route planning and forecasting, and related subjects such as yield management, marketing, and charter operations. Of particular note is the chapter on pricing policies and fare structures; it is clear that Doganis completely understands the significance of the low cost carriers and the future of yields throughout the different regions of the world.

I always enjoy reading Doganis, and vastly prefer this updated version of "Flying Off Course" to the pre-9/11 "The Airline Business in the 21st Century" (although I do recommend that book as well.) This is a great book, and should be read and understood by airline managers everywhere. My only caution is that though it is not the most mathematically exhaustive book on the subject, casual readers may not enjoy the book inasmuch as it is quite weighty and the chapter on forecasting demand is fairly mathematically rigorous.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Comprehensive, thorough overview of international airlines, May 12, 1997
By A Customer
The former Olympic Airways Chairman (now Professor of Air Transport at the prestigious Cranfield University, UK) provides a magnificent overview of the economics of international airlines. The title refers to airlines' apparent inability to satisfy the most basic of economic necessities: matching supply and demand
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Inside This Book (learn more)
First Sentence:
The airline industry presents a paradox. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cabin crew costs, passenger service costs, freight yields, average sector distance, flight operation costs, flight crew costs, combi aircraft, cent residual value, general cargo rate, passenger tonne kilometre, seat factor, annual utilisation, average block speed, cargo tariffs, crew utilisation, revenue tonne kilometres, indirect operating costs, aircraft utilisation, bilateral air service agreements, freight tonne kilometres, leisure passengers, revenue dilution, available tonne kilometre, international scheduled services, exponential forecasts
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, British Airways, United Kingdom, Singapore Airlines, East Asia, North Atlantic, Air France, Cathay Pacific, European Union, New York, Hong Kong, British Midland, North America, Middle East, European Commission, Federal Express, Malaysia Airlines, Air Portugal, Course Table, Japan Airlines, All Nippon, Frequent Flyer, Kuala Lumpur, Virgin Atlantic, Olympic Airways
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