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Flying Off Course IV: Airline economics and marketing Paperback – December 17, 2009

ISBN-13: 978-0415447379 ISBN-10: 0415447372 Edition: 4th
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Editorial Reviews

Review

The systematic and concise approach of this book makes it very enjoyable for readers learning the A to Z of airline economics, as well as developing a deeper understanding of this vibrant industry. Flying Off Course is a thought provoking book that should be essential reading for anyone interested in the airline industry.

  • Dr Fariba Alamdari, Vice President of Boeing Commercial Airplanes

Flying off Course captures perfectly the complexity of international aviation and the state of the industry. Only someone with an intimate knowledge of airlines could have produced a book of this range and depth, covering everything to do with the economics of flying – from the cyclical nature of the business to the role of technology, from the regulatory environment to product planning, and from demand forecasting to fare pricing.

  • James Hogan, Chief Executive Officer, Etihad Airways

Doganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. Relevant and essential reading for anyone interested in why this unique industry continues to generate tremendous consumer value yet at the same time destroys shareholder value

  • Brian Pearce, Chief Economist at IATA

Reading Flying Off Course is like going through a dedicated refresher course on our business followed by a profound discussion of its latest challenges. A must read to anyone involved in this amazing industry.

  • Fernando Abs da Cruz Souza Pinto, President Air Portugal

Because it covers so many aspects of airline economics and marketing, it should be on the desk or in the bookcase of every airline or airport executive, whatever their own area of expertise

  • Air Transport News

About the Author

Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.
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Product Details

  • Paperback: 352 pages
  • Publisher: Routledge; 4 edition (February 3, 2010)
  • Language: English
  • ISBN-10: 0415447372
  • ISBN-13: 978-0415447379
  • Product Dimensions: 6.8 x 0.8 x 9.7 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #235,468 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

6 of 8 people found the following review helpful By CFI Esq. on December 31, 2011
Format: Paperback Verified Purchase
This book is the required text for Advanced Aviation Economics in the MBA program at Embry-Riddle Aeronautical University. Doganis applies the tedious study of microeconomics specifically to the airline industry. My only complaint is that for an industry which changes everyday, the data are somewhat stale. Hence, my three star rating. Although there is a smattering of 2009 facts in the book. However, the book should have a yearly update. Fortunately, there is a great deal of supplemental data available free of charge from a multitude of airline industry websites.
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